---
title: "How popular is Quixel Megascans? Searches and AI answers in New Zealand"
description: "Epic Games' library of photogrammetry-scanned 3D assets and surfaces, now distributed through Fab. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/megascans"
publisher: "Brandwave"
---

# How popular is Quixel Megascans? Searches and AI answers in New Zealand

Epic Games' library of photogrammetry-scanned 3D assets and surfaces, now distributed through Fab. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Quixel Megascans
- **Owned by**: Epic Games
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among 3D texture and asset libraries**: 2.5%

## Where does Quixel Megascans compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| 3D texture and asset libraries | 7 | 2.5% | 30 |

- [3D texture and asset libraries](/demand/nz/categories/nz-3d-texture-libraries)

## Top 3D texture and asset libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quixel Megascans appeared in all four answers. Quixel Megascans is the fourth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Poly Haven | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Fab | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| ambientCG | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Quixel Megascans | 4th | 3 of 3 | 1 of 1 | 4 of 4 |
| Synty Studios | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Poliigon | 6th | 1 of 3 | 1 of 1 | 2 of 4 |
| Textures.com | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| CGAxis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about 3D texture and asset libraries

- Asked ChatGPT "Which 3D texture and asset library should I use in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans
- Asked ChatGPT "What are the best 3D texture and asset libraries in New Zealand?": 1. Poly Haven, 2. Fab, 3. Quixel Megascans, 4. ambientCG, 5. Poliigon, 6. Synty Studios, 7. Textures.com
- Asked ChatGPT "What's the best 3D texture and asset library in New Zealand for game art assets?": 1. Fab, 2. Poly Haven, 3. Synty Studios, 4. ambientCG, 5. Quixel Megascans
- Searched Google, AI Overview "3d texture library": 1. Poly Haven, 2. ambientCG, 3. Textures.com, 4. Poliigon, 5. Quixel Megascans

Not named in any answer: CGAxis.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Quixel Megascans changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Quixel Megascans in New Zealand held steady at 30.
- Across the 12 months ending October 2026, Quixel Megascans’ share of searches among 3D texture and asset libraries in New Zealand decreased from 3.9% to 2.5%.
- Across the 12 months ending October 2026, Quixel Megascans’ share of searches among 3D texture and asset libraries in New Zealand peaked at 7.7% in December 2025 and was lowest at 1.8% in June 2026.
- Across the 12 months ending October 2026, Quixel Megascans fell from 6th to 7th among 3D texture and asset libraries in New Zealand.

## How did search popularity change for New Zealand 3D texture and asset libraries in October 2026?

- In October 2026, Poliigon overtook ambientCG and Synty Studios to rank 2nd among 3D texture and asset libraries in New Zealand, with 14% of the searches.
- In October 2026, Fab gained share of searches among 3D texture and asset libraries in New Zealand, from 2.9% to 4.1%.
- In October 2026, Quixel Megascans gained share of searches among 3D texture and asset libraries in New Zealand, from 1.9% to 2.5%.
- In October 2026, Poly Haven lost share of searches among 3D texture and asset libraries in New Zealand, from 55.8% to 52.9%.
- In October 2026, ambientCG lost share of searches among 3D texture and asset libraries in New Zealand, from 13.5% to 11.6%.
- In October 2026, Synty Studios lost share of searches among 3D texture and asset libraries in New Zealand, from 11.5% to 10.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | 3D texture and asset libraries | 30 | 3.9% | 6 |
| Dec 2025 | 3D texture and asset libraries | 40 | 7.7% | 4 |
| Jan 2026 | 3D texture and asset libraries | 40 | 6.3% | 5 |
| Feb 2026 | 3D texture and asset libraries | 20 | 2.7% | 7 |
| Mar 2026 | 3D texture and asset libraries | 30 | 2.7% | 6 |
| Apr 2026 | 3D texture and asset libraries | 40 | 4.5% | 5 |
| May 2026 | 3D texture and asset libraries | 30 | 2.5% | 6 |
| Jun 2026 | 3D texture and asset libraries | 20 | 1.8% | 6 |
| Jul 2026 | 3D texture and asset libraries | 30 | 2.7% | 6 |
| Aug 2026 | 3D texture and asset libraries | 40 | 3.6% | 6 |
| Sep 2026 | 3D texture and asset libraries | 20 | 1.9% | 7 |
| Oct 2026 | 3D texture and asset libraries | 30 | 2.5% | 7 |

## How are Quixel Megascans’ branded searches counted?

Brandwave collects information about searches that people make online using Quixel Megascans’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “quixel megascans”

## Which 3D texture and asset libraries compete with Quixel Megascans?

- [Poly Haven](/demand/nz/brands/poly-haven)
- [Poliigon](/demand/nz/brands/poliigon)
- [ambientCG](/demand/nz/brands/ambientcg): Head-to-head: /demand/nz/compare/ambientcg-vs-megascans
- [Synty Studios](/demand/nz/brands/synty-studios): Head-to-head: /demand/nz/compare/megascans-vs-synty-studios
- [Fab](/demand/nz/brands/fab-epic): Head-to-head: /demand/nz/compare/fab-epic-vs-megascans
- [Textures.com](/demand/nz/brands/textures-com): Head-to-head: /demand/nz/compare/megascans-vs-textures-com
- [CGAxis](/demand/nz/brands/cgaxis): Head-to-head: /demand/nz/compare/cgaxis-vs-megascans

## Who owns Quixel Megascans?

Quixel Megascans is owned by Epic Games. Brandwave also tracks Fab and Fortnite, owned by the same company, in New Zealand.

- [Epic Games](/demand/nz/companies/epic-games): Owns 3 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Quixel Megascans?

Quixel Megascans is owned by Epic Games. Brandwave also tracks Fab and Fortnite, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "How popular is Quixel Megascans? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/megascans

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/megascans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
