---
title: "Medela: search popularity and Share of Search in New Zealand"
description: "Medela offers breast pump products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/medela"
publisher: "Brandwave"
---

# Medela: search popularity and Share of Search in New Zealand

Medela offers breast pump products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Medela
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among breast pump brands**: 45.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Breast pump brands | 2 | 45.4% | 2.3K |

- [Breast pump brands](/demand/nz/categories/nz-breast-pump-brands)

## How has branded search demand for Medela changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Medela in New Zealand rose from 2K to 2.3K.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands in New Zealand decreased from 46.3% to 45.4%.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands in New Zealand peaked at 51.8% in February 2026 and was lowest at 42.4% in November 2025.
- Across the 11 months ending August 2026, Medela fell from 1st to 2nd among breast pump brands in New Zealand.

## How did search popularity change for New Zealand breast pump brands in August 2026?

- In August 2026, Haakaa overtook Medela to take the highest estimated Share of Search among breast pump brands in New Zealand, at 47.2%.
- In August 2026, Medela lost estimated Share of Search among breast pump brands in New Zealand, from 47% to 45.4%.
- In August 2026, Spectra lost estimated Share of Search among breast pump brands in New Zealand, from 6.3% to 5.6%.
- Estimated monthly branded searches for Elvie in New Zealand fell 43.8% over 11 measured months, from 160 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breast pump brands | 2K | 46.3% | 1 |
| Nov 2025 | Breast pump brands | 1.7K | 42.4% | 2 |
| Dec 2025 | Breast pump brands | 1.5K | 43.3% | 2 |
| Jan 2026 | Breast pump brands | 1.8K | 43.4% | 2 |
| Feb 2026 | Breast pump brands | 2.2K | 51.8% | 1 |
| Mar 2026 | Breast pump brands | 1.9K | 46.1% | 2 |
| Apr 2026 | Breast pump brands | 1.8K | 43% | 2 |
| May 2026 | Breast pump brands | 2.1K | 45.4% | 2 |
| Jun 2026 | Breast pump brands | 2.1K | 44.1% | 2 |
| Jul 2026 | Breast pump brands | 2.5K | 47% | 1 |
| Aug 2026 | Breast pump brands | 2.3K | 45.4% | 2 |
| Sep 2026 | Breast pump brands | — | — | — |

## How is Medela measured?

Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “medela”
- “medela bottles”
- “medela breastfeeding”
- “medela contact nipple shield”
- “medela cream nipple”
- “medela near me”
- “medela nipple shield”
- “medela nz”
- “medela online”
- “medela swing”
- “medela swing maxi”
- “medela symphony”
- “renting medela symphony”

## Which breast pump brands compete with Medela?

- [Haakaa](/demand/nz/brands/haakaa): Head-to-head: /demand/nz/compare/haakaa-vs-medela
- [Spectra](/demand/nz/brands/spectra): Head-to-head: /demand/nz/compare/medela-vs-spectra
- [Elvie](/demand/nz/brands/elvie): Head-to-head: /demand/nz/compare/elvie-vs-medela
- [Willow](/demand/nz/brands/willow-pump): Head-to-head: /demand/nz/compare/medela-vs-willow-pump

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Medela: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/medela

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/medela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.