---
title: "Meadow Fresh: search popularity and Share of Search in New Zealand"
description: "Meadow Fresh is a milk brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/meadow-fresh"
publisher: "Brandwave"
---

# Meadow Fresh: search popularity and Share of Search in New Zealand

Meadow Fresh is a milk brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Meadow Fresh
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among milk brands**: 11.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Milk brands | 4 | 11.3% | 1.8K |

- [Milk brands](/demand/nz/categories/nz-milk-brands)

## How has branded search demand for Meadow Fresh changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Meadow Fresh in New Zealand fell from 2.1K to 1.8K.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand decreased from 15.8% to 11.3%.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands in New Zealand peaked at 17.5% in February 2026 and was lowest at 11.3% in August 2026.
- Across the 11 months ending August 2026, Meadow Fresh fell from 3rd to 4th among milk brands in New Zealand.

## How did search popularity change for New Zealand milk brands in August 2026?

- In August 2026, Puhoi Valley overtook Meadow Fresh to rank 3rd among milk brands in New Zealand, at 15.5%.
- In August 2026, Meadow Fresh lost estimated Share of Search among milk brands in New Zealand, from 12.9% to 11.3%.
- In August 2026, Anchor lost estimated Share of Search among milk brands in New Zealand, from 40% to 38.5%.
- In August 2026, a2 Milk lost estimated Share of Search among milk brands in New Zealand, from 35.1% to 34.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milk brands | 2.1K | 15.8% | 3 |
| Nov 2025 | Milk brands | 2.1K | 16% | 3 |
| Dec 2025 | Milk brands | 1.9K | 16.6% | 3 |
| Jan 2026 | Milk brands | 1.9K | 13.3% | 4 |
| Feb 2026 | Milk brands | 2.5K | 17.5% | 3 |
| Mar 2026 | Milk brands | 2.6K | 17% | 3 |
| Apr 2026 | Milk brands | 2.2K | 13% | 3 |
| May 2026 | Milk brands | 2.1K | 12.9% | 3 |
| Jun 2026 | Milk brands | 2.2K | 14.3% | 3 |
| Jul 2026 | Milk brands | 2K | 12.9% | 3 |
| Aug 2026 | Milk brands | 1.8K | 11.3% | 4 |
| Sep 2026 | Milk brands | — | — | — |

## How is Meadow Fresh measured?

Brandwave collects information about searches that people make online using Meadow Fresh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “meadow fresh”
- “meadow fresh custard”
- “meadow fresh dairy”
- “meadow fresh milk”
- “meadow fresh near me”
- “meadow fresh new zealand”
- “meadow fresh nz”
- “meadow fresh yogurt”
- “meadowfresh”
- “meadowfresh co nz”
- “meadowfresh dairy”
- “meadowfresh milk”
- “meadowfresh nz”

## Which milk brands compete with Meadow Fresh?

- [Anchor](/demand/nz/brands/anchor): Head-to-head: /demand/nz/compare/anchor-vs-meadow-fresh
- [a2 Milk](/demand/nz/brands/a2-milk): Head-to-head: /demand/nz/compare/a2-milk-vs-meadow-fresh
- [Puhoi Valley](/demand/nz/brands/puhoi-valley): Head-to-head: /demand/nz/compare/meadow-fresh-vs-puhoi-valley
- [Oob](/demand/nz/brands/oob): Head-to-head: /demand/nz/compare/meadow-fresh-vs-oob

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Meadow Fresh: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/meadow-fresh

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/meadow-fresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.