--- title: "McMillan & Co: search popularity in New Zealand" description: "McMillan & Co is a law firm in Dunedin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mcmillan-and-co" publisher: "Brandwave" --- # McMillan & Co: search popularity in New Zealand McMillan & Co is a law firm in Dunedin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: McMillan & Co - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Dunedin law firms**: 0.84% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dunedin law firms | 11 | 0.84% | 20 | - [Dunedin law firms](/demand/nz/locations/dunedin/law-firms) ## Top Dunedin law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, McMillan & Co appeared in all three answers. McMillan & Co is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Downie Stewart Lawyers | 1st | 3 of 3 | 3 of 3 | | Whitcombe Law | 2nd | 3 of 3 | 3 of 3 | | McMillan & Co | 3rd | 3 of 3 | 3 of 3 | | Anderson Lloyd | 4th | 1 of 3 | 1 of 3 | | Rochelle Crossman Family Law | 5th | 3 of 3 | 3 of 3 | | Wilkinson Rodgers | 6th | 1 of 3 | 1 of 3 | | Webb Farry | Not ranked | 0 of 3 | 0 of 3 | | O’Neill Devereux | Not ranked | 0 of 3 | 0 of 3 | | Klinkert Law | Not ranked | 0 of 3 | 0 of 3 | | Lucas & Lucas | Not ranked | 0 of 3 | 0 of 3 | | Craig Paddon Lawyer | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin law firms - Asked ChatGPT "Which law firm should I hire in Dunedin, New Zealand?": 1. Whitcombe Law, 2. Downie Stewart Lawyers, 3. Rochelle Crossman Family Law, 4. McMillan & Co - Asked ChatGPT "What are the best law firms in Dunedin, New Zealand?": 1. Anderson Lloyd, 2. Downie Stewart Lawyers, 3. Whitcombe Law, 4. McMillan & Co, 5. Rochelle Crossman Family Law - Asked ChatGPT "What's the best law firm in Dunedin, New Zealand for legal advice?": 1. Downie Stewart Lawyers, 2. Wilkinson Rodgers, 3. McMillan & Co, 4. Whitcombe Law, 5. Rochelle Crossman Family Law Not named in any answer: Webb Farry, O’Neill Devereux, Klinkert Law, Lucas & Lucas and Craig Paddon Lawyer. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for McMillan & Co changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for McMillan & Co in New Zealand fell from 30 to 20. - Across the 12 months ending September 2026, McMillan & Co’s share of searches among Dunedin law firms in New Zealand decreased from 1.5% to 0.84%. ## How did search popularity change for New Zealand Dunedin law firms in September 2026? - In September 2026, Webb Farry overtook O’Neill Devereux to rank 4th among Dunedin law firms in New Zealand, with 13.4% of the searches. - In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches. - In September 2026, Anderson Lloyd gained share of searches among Dunedin law firms in New Zealand, from 19.3% to 20.5%. - In September 2026, Klinkert Law gained share of searches among Dunedin law firms in New Zealand, from 3.9% to 5%. - In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%. - In September 2026, O’Neill Devereux lost share of searches among Dunedin law firms in New Zealand, from 13% to 10.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dunedin law firms | 30 | 1.5% | 11 | | Nov 2025 | Dunedin law firms | 30 | 1.2% | 11 | | Dec 2025 | Dunedin law firms | 30 | 1.6% | 11 | | Jan 2026 | Dunedin law firms | 20 | 1% | 11 | | Feb 2026 | Dunedin law firms | 20 | 0.98% | 11 | | Mar 2026 | Dunedin law firms | 30 | 0.97% | 11 | | Apr 2026 | Dunedin law firms | 20 | 0.89% | 11 | | May 2026 | Dunedin law firms | 20 | 0.76% | 11 | | Jun 2026 | Dunedin law firms | 20 | 0.78% | 11 | | Jul 2026 | Dunedin law firms | 20 | 0.73% | 11 | | Aug 2026 | Dunedin law firms | 20 | 0.79% | 11 | | Sep 2026 | Dunedin law firms | 20 | 0.84% | 11 | ## How are McMillan & Co’s branded searches counted? Brandwave collects information about searches that people make online using McMillan & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mcmillan and co dunedin” - “mcmillan law” ## Which Dunedin law firms compete with McMillan & Co? - [Anderson Lloyd](/demand/nz/brands/anderson-lloyd) - [Downie Stewart Lawyers](/demand/nz/brands/downie-stewart-lawyers) - [Wilkinson Rodgers](/demand/nz/brands/wilkinson-rodgers) - [Webb Farry](/demand/nz/brands/webb-farry) - [O’Neill Devereux](/demand/nz/brands/oneill-devereux) - [Whitcombe Law](/demand/nz/brands/whitcombe-law): Head-to-head: /demand/nz/compare/mcmillan-and-co-vs-whitcombe-law - [Klinkert Law](/demand/nz/brands/klinkert-law): Head-to-head: /demand/nz/compare/klinkert-law-vs-mcmillan-and-co - [Lucas & Lucas](/demand/nz/brands/lucas-lucas): Head-to-head: /demand/nz/compare/lucas-lucas-vs-mcmillan-and-co - [Rochelle Crossman Family Law](/demand/nz/brands/rochelle-crossman): Head-to-head: /demand/nz/compare/mcmillan-and-co-vs-rochelle-crossman - [Craig Paddon Lawyer](/demand/nz/brands/craig-paddon-lawyer): Head-to-head: /demand/nz/compare/craig-paddon-lawyer-vs-mcmillan-and-co ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "McMillan & Co: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mcmillan-and-co This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mcmillan-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.