---
title: "McKinsey & Company: search popularity and Share of Search in New Zealand"
description: "McKinsey & Company is a management consultancy working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mckinsey-and-company"
publisher: "Brandwave"
---

# McKinsey & Company: search popularity and Share of Search in New Zealand

McKinsey & Company is a management consultancy working in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: McKinsey & Company
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among management consultancies**: 20.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Management consultancies | 3 | 20.2% | 1.4K |

- [Management consultancies](/demand/nz/categories/nz-management-consultancies)

## How has branded search demand for McKinsey & Company changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for McKinsey & Company in New Zealand held steady at 1.4K.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand increased from 18.6% to 20.2%.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand peaked at 23.5% in March 2026 and was lowest at 17% in July 2026.

## How did search popularity change for New Zealand management consultancies in August 2026?

- In August 2026, Boston Consulting Group gained estimated Share of Search among management consultancies in New Zealand, from 20.3% to 23.9%.
- In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%.
- In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%.
- In August 2026, Bain & Company lost estimated Share of Search among management consultancies in New Zealand, from 9.2% to 8.4%.
- Estimated monthly branded searches for Sapere in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Management consultancies | 1.4K | 18.6% | 3 |
| Nov 2025 | Management consultancies | 1.1K | 17.7% | 3 |
| Dec 2025 | Management consultancies | 910 | 19.6% | 3 |
| Jan 2026 | Management consultancies | 1.2K | 20.3% | 3 |
| Feb 2026 | Management consultancies | 1.3K | 17.6% | 3 |
| Mar 2026 | Management consultancies | 2K | 23.5% | 2 |
| Apr 2026 | Management consultancies | 1.2K | 17.6% | 3 |
| May 2026 | Management consultancies | 1.3K | 20.7% | 3 |
| Jun 2026 | Management consultancies | 1.3K | 19.5% | 3 |
| Jul 2026 | Management consultancies | 1K | 17% | 3 |
| Aug 2026 | Management consultancies | 1.4K | 20.2% | 3 |
| Sep 2026 | Management consultancies | — | — | — |

## How is McKinsey & Company measured?

Brandwave collects information about searches that people make online using McKinsey & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “7 mckinsey”
- “mckinsey”
- “mckinsey & company consultancy”
- “mckinsey & company near me”
- “mckinsey & company nz”
- “mckinsey 7s”
- “mckinsey com”
- “mckinsey consultant”
- “mckinsey firm”

## Which management consultancies compete with McKinsey & Company?

- [Accenture](/demand/nz/brands/accenture): Head-to-head: /demand/nz/compare/accenture-vs-mckinsey-and-company
- [Boston Consulting Group](/demand/nz/brands/boston-consulting-group): Head-to-head: /demand/nz/compare/boston-consulting-group-vs-mckinsey-and-company
- [Bain & Company](/demand/nz/brands/bain-and-company): Head-to-head: /demand/nz/compare/bain-and-company-vs-mckinsey-and-company
- [Sapere](/demand/nz/brands/sapere): Head-to-head: /demand/nz/compare/mckinsey-and-company-vs-sapere

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "McKinsey & Company: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mckinsey-and-company

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mckinsey-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.