---
title: "McKenzie & Willis: search popularity and Share of Search in New Zealand"
description: "McKenzie & Willis is a designer furniture store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mckenzie-and-willis"
publisher: "Brandwave"
---

# McKenzie & Willis: search popularity and Share of Search in New Zealand

McKenzie & Willis is a designer furniture store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: McKenzie & Willis
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among designer furniture stores**: 15.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Designer furniture stores | 3 | 15.7% | 8.9K |

- [Designer furniture stores](/demand/nz/categories/nz-designer-furniture-stores)

## How has branded search demand for McKenzie & Willis changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for McKenzie & Willis in New Zealand rose from 7.4K to 8.9K.
- Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand increased from 12.5% to 15.7%.
- Across the 11 months ending August 2026, McKenzie & Willis’ estimated Share of Search among designer furniture stores in New Zealand peaked at 17.5% in March 2026 and was lowest at 9.9% in December 2025.
- Across the 11 months ending August 2026, McKenzie & Willis rose from 4th to 3rd among designer furniture stores in New Zealand.

## How did search popularity change for New Zealand designer furniture stores in August 2026?

- In August 2026, McKenzie & Willis overtook Lifestyle Furniture to rank 3rd among designer furniture stores in New Zealand, at 15.7%.
- In August 2026, Città gained estimated Share of Search among designer furniture stores in New Zealand, from 30.8% to 31.7%.
- In August 2026, Lifestyle Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13.3% to 10.6%.
- In August 2026, Nick Scali lost estimated Share of Search among designer furniture stores in New Zealand, from 29.9% to 28.6%.
- In August 2026, Sue-e Furniture lost estimated Share of Search among designer furniture stores in New Zealand, from 13% to 12%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Designer furniture stores | 7.4K | 12.5% | 4 |
| Nov 2025 | Designer furniture stores | 7.5K | 11.4% | 4 |
| Dec 2025 | Designer furniture stores | 5.9K | 9.9% | 5 |
| Jan 2026 | Designer furniture stores | 7.2K | 11.5% | 4 |
| Feb 2026 | Designer furniture stores | 6.1K | 13.5% | 3 |
| Mar 2026 | Designer furniture stores | 9.2K | 17.5% | 3 |
| Apr 2026 | Designer furniture stores | 6K | 11% | 4 |
| May 2026 | Designer furniture stores | 7.3K | 12.5% | 4 |
| Jun 2026 | Designer furniture stores | 6K | 11.2% | 4 |
| Jul 2026 | Designer furniture stores | 5.9K | 11.4% | 5 |
| Aug 2026 | Designer furniture stores | 8.9K | 15.7% | 3 |
| Sep 2026 | Designer furniture stores | — | — | — |

## How is McKenzie & Willis measured?

Brandwave collects information about searches that people make online using McKenzie & Willis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mckenzie & willis”
- “mckenzie & willis furniture”
- “mckenzie & willis near me”
- “mckenzie and willis beds”
- “mckenzie and willis clearance”
- “mckenzie and willis curtains”
- “mckenzie and willis dining chairs”
- “mckenzie and willis duvet covers”
- “mckenzie and willis sale”
- “mckenzie willis”
- “mckenzie willis furniture”
- “mckenzie willis outdoor furniture”
- “mckenzie willis sale”
- “mckenziewillis”
- “mcw nz”

## Which designer furniture stores compete with McKenzie & Willis?

- [Città](/demand/nz/brands/citta): Head-to-head: /demand/nz/compare/citta-vs-mckenzie-and-willis
- [Nick Scali](/demand/nz/brands/nick-scali): Head-to-head: /demand/nz/compare/mckenzie-and-willis-vs-nick-scali
- [Sue-e Furniture](/demand/nz/brands/sue-e-furniture): Head-to-head: /demand/nz/compare/mckenzie-and-willis-vs-sue-e-furniture
- [Lifestyle Furniture](/demand/nz/brands/lifestyle-furniture): Head-to-head: /demand/nz/compare/lifestyle-furniture-vs-mckenzie-and-willis
- [Bauhaus](/demand/nz/brands/bauhaus): Head-to-head: /demand/nz/compare/bauhaus-vs-mckenzie-and-willis

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "McKenzie & Willis: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mckenzie-and-willis

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mckenzie-and-willis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.