--- title: "McGrathNicol: search popularity in New Zealand" description: "McGrathNicol advises on restructuring, deals and forensic work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mcgrathnicol" publisher: "Brandwave" --- # McGrathNicol: search popularity in New Zealand McGrathNicol advises on restructuring, deals and forensic work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: McGrathNicol - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among insolvency and restructuring firms**: 15.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Insolvency and restructuring firms | 3 | 15.7% | 390 | - [Insolvency and restructuring firms](/demand/nz/categories/nz-insolvency-and-restructuring-firms) ## Top insolvency and restructuring firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, McGrathNicol was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. McGrathNicol is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calibre Partners | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Dentons | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Deloitte | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | McDonald Vague | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | BDO | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | McGrathNicol | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | KordaMentha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about insolvency and restructuring firms - Asked ChatGPT "Which insolvency and restructuring firm should I hire in New Zealand?": 1. Calibre Partners, 2. BDO, 3. Deloitte, 4. McDonald Vague - Asked ChatGPT "What are the best insolvency and restructuring firms in New Zealand?": 1. Dentons, 2. Calibre Partners, 3. McGrathNicol, 4. McDonald Vague - Asked ChatGPT "What's the best insolvency and restructuring firm in New Zealand for a distressed company?": 1. Calibre Partners, 2. Deloitte, 3. BDO, 4. McGrathNicol - Searched Google, AI Overview "business restructuring firm": 1. McDonald Vague, 2. Dentons, 3. Deloitte Not named in any answer: KordaMentha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for McGrathNicol changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for McGrathNicol in New Zealand rose from 210 to 390. - Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand increased from 8.7% to 15.7%. - Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand peaked at 15.7% in September 2026 and was lowest at 4.9% in February 2026. - Across the 12 months ending September 2026, McGrathNicol rose from 5th to 3rd among insolvency and restructuring firms in New Zealand. ## How did search popularity change for New Zealand insolvency and restructuring firms in September 2026? - In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches. - In September 2026, Dentons overtook McDonald Vague to rank 6th among insolvency and restructuring firms in New Zealand, with 6.8% of the searches. - In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches. - In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%. - In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%. - In September 2026, McDonald Vague lost share of searches among insolvency and restructuring firms in New Zealand, from 6.9% to 5.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Insolvency and restructuring firms | 210 | 8.7% | 5 | | Nov 2025 | Insolvency and restructuring firms | 170 | 7.6% | 6 | | Dec 2025 | Insolvency and restructuring firms | 140 | 7.5% | 7 | | Jan 2026 | Insolvency and restructuring firms | 110 | 6.7% | 7 | | Feb 2026 | Insolvency and restructuring firms | 110 | 4.9% | 7 | | Mar 2026 | Insolvency and restructuring firms | 210 | 5.8% | 6 | | Apr 2026 | Insolvency and restructuring firms | 210 | 10.4% | 5 | | May 2026 | Insolvency and restructuring firms | 210 | 10.2% | 5 | | Jun 2026 | Insolvency and restructuring firms | 210 | 10.1% | 5 | | Jul 2026 | Insolvency and restructuring firms | 140 | 7% | 7 | | Aug 2026 | Insolvency and restructuring firms | 260 | 10.5% | 5 | | Sep 2026 | Insolvency and restructuring firms | 390 | 15.7% | 3 | ## How are McGrathNicol’s branded searches counted? Brandwave collects information about searches that people make online using McGrathNicol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mcgrathnicol” ## Which insolvency and restructuring firms compete with McGrathNicol? - [Deloitte](/demand/nz/brands/deloitte-new-zealand): Head-to-head: /demand/nz/compare/deloitte-new-zealand-vs-mcgrathnicol - [KordaMentha](/demand/nz/brands/kordamentha): Head-to-head: /demand/nz/compare/kordamentha-vs-mcgrathnicol - [BDO](/demand/nz/brands/bdo-new-zealand): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-mcgrathnicol - [Calibre Partners](/demand/nz/brands/calibre-partners): Head-to-head: /demand/nz/compare/calibre-partners-vs-mcgrathnicol - [Dentons](/demand/nz/brands/dentons): Head-to-head: /demand/nz/compare/dentons-vs-mcgrathnicol - [McDonald Vague](/demand/nz/brands/mcdonald-vague) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "McGrathNicol: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mcgrathnicol This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mcgrathnicol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.