---
title: "McDonald's: search popularity and Share of Search in New Zealand"
description: "McDonald's is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mcdonalds"
publisher: "Brandwave"
---

# McDonald's: search popularity and Share of Search in New Zealand

McDonald's is a fast food chain with restaurants across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: McDonald's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fast food chains**: 26.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fast food chains | 2 | 26.1% | 276K |

- [Fast food chains](/demand/nz/categories/nz-fast-food-chains)

## How has branded search demand for McDonald's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for McDonald's in New Zealand fell from 346K to 276K.
- Across the 11 months ending August 2026, McDonald's’ estimated Share of Search among fast food chains in New Zealand peaked at 32.5% in January 2026 and was lowest at 25.7% in October 2025.

## How did search popularity change for New Zealand fast food chains in August 2026?

- In August 2026, KFC lost estimated Share of Search among fast food chains in New Zealand, from 29.1% to 28.5%.
- Wendy's’ estimated Share of Search among fast food chains in New Zealand has gained ground for 3 months in a row, from 3.9% to 4.4% in August 2026.
- In August 2026, Pita Pit rose from 10th to 9th among fast food chains in New Zealand.
- In August 2026, Nando's fell from 9th to 10th among fast food chains in New Zealand.
- Estimated monthly branded searches for Taco Bell in New Zealand rose 24.4% over 11 measured months, from 58.6K to 72.9K in August 2026.
- Estimated monthly branded searches for Carl's Jr. in New Zealand fell 30.1% over 11 measured months, from 51.6K to 36.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fast food chains | 346K | 25.7% | 2 |
| Nov 2025 | Fast food chains | 344K | 28.5% | 2 |
| Dec 2025 | Fast food chains | 446K | 31.8% | 1 |
| Jan 2026 | Fast food chains | 413K | 32.5% | 1 |
| Feb 2026 | Fast food chains | 371K | 32.1% | 1 |
| Mar 2026 | Fast food chains | 374K | 31.1% | 1 |
| Apr 2026 | Fast food chains | 374K | 31.4% | 1 |
| May 2026 | Fast food chains | 314K | 27.1% | 2 |
| Jun 2026 | Fast food chains | 279K | 25.8% | 2 |
| Jul 2026 | Fast food chains | 280K | 25.9% | 2 |
| Aug 2026 | Fast food chains | 276K | 26.1% | 2 |
| Sep 2026 | Fast food chains | — | — | — |

## How is McDonald's measured?

Brandwave collects information about searches that people make online using McDonald's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “big mac mcdonalds”
- “mcdonald's”
- “mcdonald's delivery”
- “mcdonald's menu”
- “mcdonald's near me”
- “mcdonald's nz”
- “mcdonalds”
- “mcdonalds airport”
- “mcdonalds albany”
- “mcdonalds apps”
- “mcdonalds belmont”
- “mcdonalds burgers”
- “mcdonalds co nz”
- “mcdonalds deals”
- “mcdonalds delivery”
- “mcdonalds egg mcmuffin”
- “mcdonalds fries”
- “mcdonalds happy meal”
- “mcdonalds linwood”
- “mcdonalds mcflurry”
- “mcdonalds menu”
- “mcdonalds near me”
- “mcdonalds new zealand”
- “mcdonalds nz”
- “mcdonalds online”
- “mcdonalds online ordering”
- “mcdonalds prices”
- “mcdonalds restaurant”
- “mcdonalds richmond”
- “mcdonalds toy”
- “mcdonalds wellington”

## Which fast food chains compete with McDonald's?

- [KFC](/demand/nz/brands/kfc): Head-to-head: /demand/nz/compare/kfc-vs-mcdonalds
- [Burger King](/demand/nz/brands/burger-king): Head-to-head: /demand/nz/compare/burger-king-vs-mcdonalds
- [Taco Bell](/demand/nz/brands/taco-bell): Head-to-head: /demand/nz/compare/mcdonalds-vs-taco-bell
- [Subway](/demand/nz/brands/subway): Head-to-head: /demand/nz/compare/mcdonalds-vs-subway
- [Wendy's](/demand/nz/brands/wendys): Head-to-head: /demand/nz/compare/mcdonalds-vs-wendys
- [Popeyes](/demand/nz/brands/popeyes)
- [Carl's Jr.](/demand/nz/brands/carls-jr)
- [Pita Pit](/demand/nz/brands/pita-pit)
- [Nando's](/demand/nz/brands/nandos)
- [Zambrero](/demand/nz/brands/zambrero)
- [Mexicali Fresh](/demand/nz/brands/mexicali-fresh)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "McDonald's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mcdonalds

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mcdonalds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.