---
title: "McCulloch & Partners: search popularity and Share of Search in New Zealand"
description: "McCulloch & Partners provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mcculloch-partners"
publisher: "Brandwave"
---

# McCulloch & Partners: search popularity and Share of Search in New Zealand

McCulloch & Partners provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: McCulloch & Partners
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invercargill accounting firms**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invercargill accounting firms | 2 | 10% | 470 |

- [Invercargill accounting firms](/demand/nz/categories/nz-invercargill-accounting-firms)

## How has branded search demand for McCulloch & Partners changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for McCulloch & Partners in New Zealand rose from 370 to 470.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand increased from 8.4% to 10%.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand peaked at 10% in August 2026 and was lowest at 7.1% in March 2026.

## How did search popularity change for New Zealand invercargill accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.
- In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
- In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
- Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invercargill accounting firms | 370 | 8.4% | 2 |
| Nov 2025 | Invercargill accounting firms | 440 | 9.6% | 2 |
| Dec 2025 | Invercargill accounting firms | 300 | 8.4% | 2 |
| Jan 2026 | Invercargill accounting firms | 300 | 8.2% | 2 |
| Feb 2026 | Invercargill accounting firms | 370 | 8.2% | 2 |
| Mar 2026 | Invercargill accounting firms | 440 | 7.1% | 2 |
| Apr 2026 | Invercargill accounting firms | 420 | 9.7% | 2 |
| May 2026 | Invercargill accounting firms | 430 | 9.2% | 2 |
| Jun 2026 | Invercargill accounting firms | 400 | 8.7% | 2 |
| Jul 2026 | Invercargill accounting firms | 430 | 9.8% | 2 |
| Aug 2026 | Invercargill accounting firms | 470 | 10% | 2 |
| Sep 2026 | Invercargill accounting firms | — | — | — |

## How is McCulloch & Partners measured?

Brandwave collects information about searches that people make online using McCulloch & Partners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mcculloch & partners”
- “mcculloch & partners invercargill”
- “mcculloch and partners”
- “mcculloch and partners invercargill”
- “mcp.co.nz”

## Which invercargill accounting firms compete with McCulloch & Partners?

- [BDO](/demand/nz/brands/bdo-new-zealand): Head-to-head: /demand/nz/compare/bdo-new-zealand-vs-mcculloch-partners
- [Tax Link](/demand/nz/brands/tax-link): Head-to-head: /demand/nz/compare/mcculloch-partners-vs-tax-link
- [Malloch McClean +MORE](/demand/nz/brands/malloch-mcclean-more): Head-to-head: /demand/nz/compare/malloch-mcclean-more-vs-mcculloch-partners
- [Simpsons Chartered Accountants](/demand/nz/brands/simpsons-chartered-accountants): Head-to-head: /demand/nz/compare/mcculloch-partners-vs-simpsons-chartered-accountants

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "McCulloch & Partners: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mcculloch-partners

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mcculloch-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.