---
title: "Maybelline: search popularity and Share of Search in New Zealand"
description: "Maybelline is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/maybelline"
publisher: "Brandwave"
---

# Maybelline: search popularity and Share of Search in New Zealand

Maybelline is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maybelline
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among makeup and cosmetics brands**: 11%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Makeup and cosmetics brands | 2 | 11% | 18.7K |

- [Makeup and cosmetics brands](/demand/nz/categories/nz-makeup-brands)

## How has branded search demand for Maybelline changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Maybelline in New Zealand rose from 12.4K to 18.7K.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among makeup and cosmetics brands in New Zealand increased from 8.1% to 11%.
- Across the 11 months ending August 2026, Maybelline’s estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 11% in August 2026 and was lowest at 7% in November 2025.
- Across the 11 months ending August 2026, Maybelline rose from 3rd to 2nd among makeup and cosmetics brands in New Zealand.

## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026?

- In August 2026, Dior Beauty gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 17.8% to 22.1%.
- In August 2026, Maybelline gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 10.5% to 11%.
- In August 2026, Thin Lizzy lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 7.1% to 4.6%.
- In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%.
- In August 2026, NARS lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 2.8% to 2.3%.
- In August 2026, Huda Beauty rose from 14th to 11th among makeup and cosmetics brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makeup and cosmetics brands | 12.4K | 8.1% | 3 |
| Nov 2025 | Makeup and cosmetics brands | 13.5K | 7% | 5 |
| Dec 2025 | Makeup and cosmetics brands | 13.2K | 7.5% | 4 |
| Jan 2026 | Makeup and cosmetics brands | 12.8K | 9.2% | 2 |
| Feb 2026 | Makeup and cosmetics brands | 11.3K | 9% | 2 |
| Mar 2026 | Makeup and cosmetics brands | 12.9K | 9.5% | 3 |
| Apr 2026 | Makeup and cosmetics brands | 12.6K | 9.4% | 2 |
| May 2026 | Makeup and cosmetics brands | 13.4K | 8.8% | 2 |
| Jun 2026 | Makeup and cosmetics brands | 14.3K | 9.7% | 2 |
| Jul 2026 | Makeup and cosmetics brands | 17.7K | 10.5% | 2 |
| Aug 2026 | Makeup and cosmetics brands | 18.7K | 11% | 2 |
| Sep 2026 | Makeup and cosmetics brands | — | — | — |

## How is Maybelline measured?

Brandwave collects information about searches that people make online using Maybelline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maybelline”
- “maybelline concealer”
- “maybelline fit concealer”
- “maybelline fit me”
- “maybelline fit me concealer”
- “maybelline fit me foundation”
- “maybelline fit me matte poreless powder”
- “maybelline fit me powder”
- “maybelline foundation”
- “maybelline lipstick”
- “maybelline makeup”
- “maybelline mascara”
- “maybelline matte and poreless powder”
- “maybelline matte poreless powder”
- “maybelline nz”
- “maybelline poreless powder”
- “maybelline skin tint”
- “maybelline skyhigh mascara”

## Which makeup and cosmetics brands compete with Maybelline?

- [Dior Beauty](/demand/nz/brands/dior-beauty): Head-to-head: /demand/nz/compare/dior-beauty-vs-maybelline
- [MCoBeauty](/demand/nz/brands/mcobeauty): Head-to-head: /demand/nz/compare/maybelline-vs-mcobeauty
- [MAC](/demand/nz/brands/mac-cosmetics): Head-to-head: /demand/nz/compare/mac-cosmetics-vs-maybelline
- [Charlotte Tilbury](/demand/nz/brands/charlotte-tilbury): Head-to-head: /demand/nz/compare/charlotte-tilbury-vs-maybelline
- [Thin Lizzy](/demand/nz/brands/thin-lizzy): Head-to-head: /demand/nz/compare/maybelline-vs-thin-lizzy
- [Revlon](/demand/nz/brands/revlon)
- [Estée Lauder](/demand/nz/brands/estee-lauder)
- [e.l.f. Cosmetics](/demand/nz/brands/e-l-f-cosmetics)
- [L'Oréal Paris](/demand/nz/brands/loreal-paris)
- [Huda Beauty](/demand/nz/brands/huda-beauty)
- [Benefit Cosmetics](/demand/nz/brands/benefit-cosmetics)
- [NARS](/demand/nz/brands/nars-cosmetics)
- [Rare Beauty](/demand/nz/brands/rare-beauty)
- [NYX Professional Makeup](/demand/nz/brands/nyx-professional-makeup)
- [Bobbi Brown](/demand/nz/brands/bobbi-brown)
- [Nude by Nature](/demand/nz/brands/nude-by-nature)
- [Hourglass](/demand/nz/brands/hourglass)
- [Aleph Beauty](/demand/nz/brands/aleph-beauty)
- [Morphe](/demand/nz/brands/morphe)
- [Essence](/demand/nz/brands/essence-makeup)
- [Fenty Beauty](/demand/nz/brands/fenty-beauty)
- [Too Faced](/demand/nz/brands/too-faced)
- [ColourPop](/demand/nz/brands/colourpop)
- [Makeup by Mario](/demand/nz/brands/makeup-by-mario)
- [Kosas](/demand/nz/brands/kosas)
- [Rimmel](/demand/nz/brands/rimmel)
- [CoverGirl](/demand/nz/brands/covergirl)
- [Tarte](/demand/nz/brands/tarte)
- [Kylie Cosmetics](/demand/nz/brands/kylie-cosmetics)
- [MECCA MAX](/demand/nz/brands/mecca-max)
- [Milk Makeup](/demand/nz/brands/milk-makeup)
- [Revolution Beauty](/demand/nz/brands/revolution-beauty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Maybelline: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/maybelline

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maybelline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.