---
title: "How popular is Maxxis? Searches and AI answers in New Zealand"
description: "Maxxis makes bike tyres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/maxxis"
publisher: "Brandwave"
---

# How popular is Maxxis? Searches and AI answers in New Zealand

Maxxis makes bike tyres. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maxxis
- **Market**: New Zealand
- **Measured month**: Oct 2026
- **Share of Search among truck tyre brands**: 2.5%

## Where does Maxxis compete?

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Truck tyre brands | 6 | 2.5% | 480 |
| Bike tyre brands | 1 | 46.1% | 410 |

- [Truck tyre brands](/demand/nz/categories/nz-truck-tires-brands)
- [Bike tyre brands](/demand/nz/categories/nz-bike-tyre-brands)

## Top truck tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maxxis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Michelin | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bridgestone | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Goodyear | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Continental | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Hankook | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Pirelli | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Maxxis | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about truck tyre brands

- Asked ChatGPT "Which truck tyre brand should I buy in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Goodyear, 5. Hankook
- Asked ChatGPT "What are the best truck tyre brands in New Zealand?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental, 5. Hankook
- Asked ChatGPT "What's the best truck tyre brand in New Zealand for heavy-duty vehicles?": 1. Michelin, 2. Bridgestone, 3. Goodyear, 4. Continental
- Searched Google, AI Overview "best truck tyres": 1. Michelin, 2. Bridgestone, 3. Hankook
- Searched Google, AI Overview "heavy duty truck tyres": 1. Bridgestone, 2. Maxxis

Not named in any answer: Pirelli.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Maxxis changed in New Zealand over the last 12 months?

- Across the 12 months ending October 2026, estimated monthly branded searches for Maxxis in New Zealand held steady, from 2K to 1.9K.
- Across the 12 months ending October 2026, Maxxis’ share of searches among truck tyre brands in New Zealand peaked at 2.9% in May 2026 and was lowest at 1.7% in January 2026.
- Across the 12 months ending October 2026, Maxxis fell from 5th to 6th among truck tyre brands in New Zealand.
- Across the 12 months ending October 2026, Maxxis’ share of searches among bike tyre brands in New Zealand increased from 44.7% to 46.1%.
- Across the 12 months ending October 2026, Maxxis’ share of searches among bike tyre brands in New Zealand peaked at 52.8% in July 2026 and was lowest at 38.3% in December 2025.

## How did search popularity change for New Zealand truck tyre brands in October 2026?

- In October 2026, Pirelli gained share of searches among truck tyre brands in New Zealand, from 8.3% to 12.2%.
- In October 2026, Bridgestone lost share of searches among truck tyre brands in New Zealand, from 67.6% to 64.3%.
- Michelin’s share of searches among truck tyre brands in New Zealand has lost ground for 3 months in a row, from 37% to 14.3% in October 2026.
- Estimated monthly branded searches for Hankook in New Zealand rose 34% over 12 measured months, from 500 to 670 in October 2026.
- Estimated monthly branded searches for Continental in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.
- Estimated monthly branded searches for Maxxis in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in October 2026.

## How did search popularity change for New Zealand bike tyre brands in October 2026?

- In October 2026, Continental gained share of searches among bike tyre brands in New Zealand, from 26.9% to 30.3%.
- In October 2026, Vittoria lost share of searches among bike tyre brands in New Zealand, from 11.8% to 10.1%.
- In October 2026, Maxxis lost share of searches among bike tyre brands in New Zealand, from 47.3% to 46.1%.
- In October 2026, Pirelli lost share of searches among bike tyre brands in New Zealand, from 7.5% to 6.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Truck tyre brands | 590 | 2.5% | 5 |
| Dec 2025 | Truck tyre brands | 390 | 1.8% | 6 |
| Jan 2026 | Truck tyre brands | 390 | 1.7% | 6 |
| Feb 2026 | Truck tyre brands | 390 | 2.1% | 6 |
| Mar 2026 | Truck tyre brands | 480 | 2.4% | 6 |
| Apr 2026 | Truck tyre brands | 390 | 2.3% | 6 |
| May 2026 | Truck tyre brands | 480 | 2.9% | 6 |
| Jun 2026 | Truck tyre brands | 480 | 2.4% | 6 |
| Jul 2026 | Truck tyre brands | 480 | 2% | 6 |
| Aug 2026 | Truck tyre brands | 390 | 2.1% | 6 |
| Sep 2026 | Truck tyre brands | 480 | 2.7% | 6 |
| Oct 2026 | Truck tyre brands | 480 | 2.5% | 6 |
| Nov 2025 | Bike tyre brands | 380 | 44.7% | 1 |
| Dec 2025 | Bike tyre brands | 310 | 38.3% | 1 |
| Jan 2026 | Bike tyre brands | 380 | 42.2% | 1 |
| Feb 2026 | Bike tyre brands | 440 | 44.9% | 1 |
| Mar 2026 | Bike tyre brands | 570 | 43.5% | 1 |
| Apr 2026 | Bike tyre brands | 520 | 48.1% | 1 |
| May 2026 | Bike tyre brands | 440 | 45.4% | 1 |
| Jun 2026 | Bike tyre brands | 400 | 50.6% | 1 |
| Jul 2026 | Bike tyre brands | 470 | 52.8% | 1 |
| Aug 2026 | Bike tyre brands | 430 | 49.4% | 1 |
| Sep 2026 | Bike tyre brands | 440 | 47.3% | 1 |
| Oct 2026 | Bike tyre brands | 410 | 46.1% | 1 |

## How are Maxxis’ branded searches counted?

Brandwave collects information about searches that people make online using Maxxis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maxxis”
- “maxxis bicycle tyre”
- “maxxis bike tyre”
- “maxxis mtb tyre”
- “maxxis tyre”

## Which truck tyre brands compete with Maxxis?

- [Bridgestone](/demand/nz/brands/bridgestone)
- [Michelin](/demand/nz/brands/michelin): Head-to-head: /demand/nz/compare/maxxis-vs-michelin
- [Pirelli](/demand/nz/brands/pirelli): Head-to-head: /demand/nz/compare/maxxis-vs-pirelli
- [Hankook](/demand/nz/brands/hankook): Head-to-head: /demand/nz/compare/hankook-vs-maxxis
- [Goodyear](/demand/nz/brands/goodyear): Head-to-head: /demand/nz/compare/goodyear-vs-maxxis
- [Continental](/demand/nz/brands/continental): Head-to-head: /demand/nz/compare/continental-vs-maxxis

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "How popular is Maxxis? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/maxxis

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maxxis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.