--- title: "Maxwell & Williams: search popularity in New Zealand" description: "Maxwell & Williams makes tableware and kitchenware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/maxwell-williams" publisher: "Brandwave" --- # Maxwell & Williams: search popularity in New Zealand Maxwell & Williams makes tableware and kitchenware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maxwell & Williams - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among dinnerware and tableware brands**: 4.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dinnerware and tableware brands | 7 | 4.4% | 670 | | Teapot brands | 2 | 18.6% | 590 | | Dinner set brands | 4 | 19.1% | 590 | - [Dinnerware and tableware brands](/demand/nz/categories/nz-dinnerware-brands) - [Teapot brands](/demand/nz/categories/nz-teapot-brands) - [Dinner set brands](/demand/nz/categories/nz-dinner-set-brands) ## Top dinnerware and tableware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maxwell & Williams is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxwell & Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Denby | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Corelle | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wedgwood | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Royal Doulton | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Le Creuset | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Robert Gordon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Temuka Pottery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinnerware and tableware brands - Asked ChatGPT "Which dinnerware brand should I buy in New Zealand?": 1. Maxwell & Williams, 2. Denby, 3. Robert Gordon - Asked ChatGPT "What are the best dinnerware brands in New Zealand?": 1. Denby, 2. Corelle, 3. Maxwell & Williams, 4. Wedgwood, 5. Le Creuset - Asked ChatGPT "What's the best dinnerware brand in New Zealand for a dining table?": 1. Royal Doulton, 2. Wedgwood, 3. Denby, 4. Maxwell & Williams, 5. Corelle - Searched Google, AI Overview "best dinnerware brand": named none of the brands we track - Searched Google, AI Overview "dinner set brands": 1. Corelle, 2. Maxwell & Williams, 3. Royal Doulton, 4. Wedgwood, 5. Le Creuset, 6. Denby Not named in any answer: Temuka Pottery and Ecology. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Maxwell & Williams changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Maxwell & Williams in New Zealand rose from 460 to 670. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinnerware and tableware brands in New Zealand increased from 3.4% to 4.4%. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinnerware and tableware brands in New Zealand peaked at 5.4% in August 2026 and was lowest at 3.3% in November 2025. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand increased from 9.6% to 18.6%. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand peaked at 22.2% in July 2026 and was lowest at 8.4% in November 2025. - Across the 12 months ending September 2026, Maxwell & Williams rose from 3rd to 2nd among teapot brands in New Zealand. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand increased from 12.5% to 19.1%. - Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands in New Zealand peaked at 22.7% in August 2026 and was lowest at 12.5% in October 2025. ## How did search popularity change for New Zealand dinnerware and tableware brands in September 2026? - In September 2026, Temuka Pottery overtook Corelle to rank 2nd among dinnerware and tableware brands in New Zealand, with 11.6% of the searches. - In September 2026, Royal Doulton overtook Robert Gordon to rank 4th among dinnerware and tableware brands in New Zealand, with 7% of the searches. - In September 2026, Le Creuset lost share of searches among dinnerware and tableware brands in New Zealand, from 54.8% to 53.7%. - In September 2026, Maxwell & Williams lost share of searches among dinnerware and tableware brands in New Zealand, from 5.4% to 4.4%. - In September 2026, Corelle lost share of searches among dinnerware and tableware brands in New Zealand, from 10.6% to 10%. - In September 2026, Wedgwood rose from 7th to 6th among dinnerware and tableware brands in New Zealand. ## How did search popularity change for New Zealand teapot brands in September 2026? - In September 2026, T2 gained share of searches among teapot brands in New Zealand, from 56% to 59.7%. - In September 2026, Avanti Homewares gained share of searches among teapot brands in New Zealand, from 0.59% to 1.6%. - In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%. - In September 2026, Bodum lost share of searches among teapot brands in New Zealand, from 15.6% to 13.2%. - Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026. - Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## How did search popularity change for New Zealand dinner set brands in September 2026? - In September 2026, Royal Doulton gained share of searches among dinner set brands in New Zealand, from 27.8% to 32%. - In September 2026, Denby gained share of searches among dinner set brands in New Zealand, from 5.4% to 6.8%. - In September 2026, Maxwell & Williams lost share of searches among dinner set brands in New Zealand, from 22.7% to 19.1%. - In September 2026, Corelle lost share of searches among dinner set brands in New Zealand, from 21.5% to 19.7%. - In September 2026, Ecology lost share of searches among dinner set brands in New Zealand, from 3.5% to 2.9%. - In September 2026, Wedgwood rose from 4th to 3rd among dinner set brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dinnerware and tableware brands | 460 | 3.4% | 7 | | Nov 2025 | Dinnerware and tableware brands | 570 | 3.3% | 7 | | Dec 2025 | Dinnerware and tableware brands | 810 | 4% | 6 | | Jan 2026 | Dinnerware and tableware brands | 820 | 5% | 5 | | Feb 2026 | Dinnerware and tableware brands | 530 | 4.1% | 7 | | Mar 2026 | Dinnerware and tableware brands | 560 | 3.8% | 7 | | Apr 2026 | Dinnerware and tableware brands | 670 | 4.6% | 7 | | May 2026 | Dinnerware and tableware brands | 690 | 4.5% | 7 | | Jun 2026 | Dinnerware and tableware brands | 660 | 4% | 7 | | Jul 2026 | Dinnerware and tableware brands | 790 | 4.9% | 7 | | Aug 2026 | Dinnerware and tableware brands | 810 | 5.4% | 6 | | Sep 2026 | Dinnerware and tableware brands | 670 | 4.4% | 7 | | Oct 2025 | Teapot brands | 390 | 9.6% | 3 | | Nov 2025 | Teapot brands | 480 | 8.4% | 3 | | Dec 2025 | Teapot brands | 720 | 10% | 3 | | Jan 2026 | Teapot brands | 720 | 18.6% | 2 | | Feb 2026 | Teapot brands | 480 | 18.5% | 2 | | Mar 2026 | Teapot brands | 480 | 15.8% | 2 | | Apr 2026 | Teapot brands | 590 | 18.6% | 2 | | May 2026 | Teapot brands | 590 | 18.5% | 2 | | Jun 2026 | Teapot brands | 590 | 16.3% | 2 | | Jul 2026 | Teapot brands | 720 | 22.2% | 2 | | Aug 2026 | Teapot brands | 720 | 21.2% | 2 | | Sep 2026 | Teapot brands | 590 | 18.6% | 2 | | Oct 2025 | Dinner set brands | 390 | 12.5% | 4 | | Nov 2025 | Dinner set brands | 480 | 15.7% | 4 | | Dec 2025 | Dinner set brands | 720 | 20.2% | 3 | | Jan 2026 | Dinner set brands | 720 | 20.6% | 2 | | Feb 2026 | Dinner set brands | 480 | 18.8% | 3 | | Mar 2026 | Dinner set brands | 480 | 16.8% | 4 | | Apr 2026 | Dinner set brands | 590 | 17.9% | 3 | | May 2026 | Dinner set brands | 590 | 17.5% | 3 | | Jun 2026 | Dinner set brands | 590 | 16.4% | 3 | | Jul 2026 | Dinner set brands | 720 | 21% | 3 | | Aug 2026 | Dinner set brands | 720 | 22.7% | 2 | | Sep 2026 | Dinner set brands | 590 | 19.1% | 4 | ## How are Maxwell & Williams’ branded searches counted? Brandwave collects information about searches that people make online using Maxwell & Williams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maxwell and williams cashmere” - “maxwell williams” - “maxwell williams cashmere” - “maxwell williams tagine” ## Which dinnerware and tableware brands compete with Maxwell & Williams? - [Le Creuset](/demand/nz/brands/le-creuset) - [Temuka Pottery](/demand/nz/brands/temuka-pottery) - [Corelle](/demand/nz/brands/corelle) - [Royal Doulton](/demand/nz/brands/royal-doulton): Head-to-head: /demand/nz/compare/maxwell-williams-vs-royal-doulton - [Robert Gordon](/demand/nz/brands/robert-gordon): Head-to-head: /demand/nz/compare/maxwell-williams-vs-robert-gordon - [Wedgwood](/demand/nz/brands/wedgwood): Head-to-head: /demand/nz/compare/maxwell-williams-vs-wedgwood - [Denby](/demand/nz/brands/denby): Head-to-head: /demand/nz/compare/denby-vs-maxwell-williams - [Ecology](/demand/nz/brands/ecology): Head-to-head: /demand/nz/compare/ecology-vs-maxwell-williams ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Maxwell & Williams: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/maxwell-williams This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maxwell-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.