---
title: "Maxi-Cosi: search popularity and Share of Search in New Zealand"
description: "Maxi-Cosi makes child car seats sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/maxi-cosi"
publisher: "Brandwave"
---

# Maxi-Cosi: search popularity and Share of Search in New Zealand

Maxi-Cosi makes child car seats sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maxi-Cosi
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among car seat brands**: 56.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Car seat brands | 1 | 56.8% | 8.9K |

- [Car seat brands](/demand/nz/categories/nz-car-seat-brands)

## How has branded search demand for Maxi-Cosi changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Maxi-Cosi in New Zealand rose from 6.9K to 8.9K.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand increased from 52.6% to 56.8%.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among car seat brands in New Zealand peaked at 59.2% in June 2026 and was lowest at 51.1% in January 2026.

## How did search popularity change for New Zealand car seat brands in August 2026?

- In August 2026, Maxi-Cosi gained estimated Share of Search among car seat brands in New Zealand, from 52.5% to 56.8%.
- In August 2026, Nuna gained estimated Share of Search among car seat brands in New Zealand, from 3.9% to 4.5%.
- In August 2026, Britax lost estimated Share of Search among car seat brands in New Zealand, from 31.8% to 27.5%.
- Estimated monthly branded searches for Joie in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Car seat brands | 6.9K | 52.6% | 1 |
| Nov 2025 | Car seat brands | 7.6K | 52.6% | 1 |
| Dec 2025 | Car seat brands | 6.6K | 54.4% | 1 |
| Jan 2026 | Car seat brands | 7.4K | 51.1% | 1 |
| Feb 2026 | Car seat brands | 7.2K | 53.1% | 1 |
| Mar 2026 | Car seat brands | 8.6K | 57.2% | 1 |
| Apr 2026 | Car seat brands | 7.2K | 52.7% | 1 |
| May 2026 | Car seat brands | 9.1K | 57.3% | 1 |
| Jun 2026 | Car seat brands | 9.6K | 59.2% | 1 |
| Jul 2026 | Car seat brands | 8K | 52.5% | 1 |
| Aug 2026 | Car seat brands | 8.9K | 56.8% | 1 |
| Sep 2026 | Car seat brands | — | — | — |

## How is Maxi-Cosi measured?

Brandwave collects information about searches that people make online using Maxi-Cosi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maxi cosi”
- “maxi cosi 360”
- “maxi cosi capsule”
- “maxi cosi capsule base”
- “maxi cosi car chair”
- “maxi cosi cassia swing”
- “maxi cosi com”
- “maxi cosi emme”
- “maxi cosi emme 360”
- “maxi cosi near me”
- “maxi cosi nz”
- “maxi cosi online”
- “maxi cosi pearl”
- “maxi cosi pebble”
- “maxi cosi prams”
- “maxi cosi pria”
- “maxi cosi swing”
- “maxi cosi zelia”
- “maxi cosi zelia 2”
- “maxicosi”
- “maxicosi capsule”
- “maxicosi nz”
- “maxicosi pebble 360”

## Which car seat brands compete with Maxi-Cosi?

- [Britax](/demand/nz/brands/britax): Head-to-head: /demand/nz/compare/britax-vs-maxi-cosi
- [Infasecure](/demand/nz/brands/infasecure): Head-to-head: /demand/nz/compare/infasecure-vs-maxi-cosi
- [Nuna](/demand/nz/brands/nuna): Head-to-head: /demand/nz/compare/maxi-cosi-vs-nuna
- [Joie](/demand/nz/brands/joie): Head-to-head: /demand/nz/compare/joie-vs-maxi-cosi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Maxi-Cosi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/maxi-cosi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maxi-cosi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.