---
title: "Maui: search popularity and Share of Search in New Zealand"
description: "Maui rents campervans and motorhomes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/maui"
publisher: "Brandwave"
---

# Maui: search popularity and Share of Search in New Zealand

Maui rents campervans and motorhomes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maui
- **Owned by**: Tourism Holdings
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among campervan rentals**: 26.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Campervan rentals | 1 | 26.9% | 1.7K |

- [Campervan rentals](/demand/nz/categories/nz-campervan-rentals)

## How has branded search demand for Maui changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Maui in New Zealand fell from 2.4K to 1.7K.
- Across the 11 months ending August 2026, Maui’s estimated Share of Search among campervan rentals in New Zealand peaked at 35.9% in January 2026 and was lowest at 25.1% in March 2026.

## How did search popularity change for New Zealand campervan rentals in August 2026?

- In August 2026, Spaceships overtook Apollo to rank 6th among campervan rentals in New Zealand, at 8%.
- In August 2026, Wilderness Motorhomes gained estimated Share of Search among campervan rentals in New Zealand, from 21.8% to 25.6%.
- In August 2026, Apollo gained estimated Share of Search among campervan rentals in New Zealand, from 6.3% to 7.7%.
- In August 2026, Maui lost estimated Share of Search among campervan rentals in New Zealand, from 30% to 26.9%.
- In August 2026, Travellers Autobarn lost estimated Share of Search among campervan rentals in New Zealand, from 14.8% to 12.3%.
- In August 2026, Mighty Campers lost estimated Share of Search among campervan rentals in New Zealand, from 10.9% to 10%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Campervan rentals | 2.4K | 26.9% | 1 |
| Nov 2025 | Campervan rentals | 2.5K | 26.5% | 1 |
| Dec 2025 | Campervan rentals | 3.1K | 33.8% | 1 |
| Jan 2026 | Campervan rentals | 4.4K | 35.9% | 1 |
| Feb 2026 | Campervan rentals | 3.1K | 30.4% | 1 |
| Mar 2026 | Campervan rentals | 2.4K | 25.1% | 1 |
| Apr 2026 | Campervan rentals | 2K | 26% | 1 |
| May 2026 | Campervan rentals | 1.9K | 27.1% | 1 |
| Jun 2026 | Campervan rentals | 1.6K | 26% | 1 |
| Jul 2026 | Campervan rentals | 1.8K | 30% | 1 |
| Aug 2026 | Campervan rentals | 1.7K | 26.9% | 1 |
| Sep 2026 | Campervan rentals | — | — | — |

## How is Maui measured?

Brandwave collects information about searches that people make online using Maui’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “maui campervan”
- “maui campervan for sale”
- “maui campervan hire”
- “maui motorhomes for sale”
- “maui rentals”

## Which campervan rentals compete with Maui?

- [Wilderness Motorhomes](/demand/nz/brands/wilderness-motorhomes): Head-to-head: /demand/nz/compare/maui-vs-wilderness-motorhomes
- [Travellers Autobarn](/demand/nz/brands/travellers-autobarn): Head-to-head: /demand/nz/compare/maui-vs-travellers-autobarn
- [Mighty Campers](/demand/nz/brands/mighty-campers): Head-to-head: /demand/nz/compare/maui-vs-mighty-campers
- [Britz](/demand/nz/brands/britz): Head-to-head: /demand/nz/compare/britz-vs-maui
- [Spaceships](/demand/nz/brands/spaceships): Head-to-head: /demand/nz/compare/maui-vs-spaceships
- [Apollo](/demand/nz/brands/apollo)

## Who owns Maui?

Maui is owned by Tourism Holdings. Brandwave also tracks Britz and Mighty Campers, owned by the same company, in New Zealand.

- [Tourism Holdings](/demand/nz/companies/tourism-holdings): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Maui?

Maui is owned by Tourism Holdings. Brandwave also tracks Britz and Mighty Campers, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Maui: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/maui

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maui. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.