--- title: "Maui Jim: search popularity in New Zealand" description: "Maui Jim is a sunglass brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/maui-jim" publisher: "Brandwave" --- # Maui Jim: search popularity in New Zealand Maui Jim is a sunglass brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maui Jim - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sunglasses brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunglasses brands | 5 | 1.3% | 480 | - [Sunglasses brands](/demand/nz/categories/nz-sunglasses-brands) ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Maui Jim appeared in all four answers. Maui Jim is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Maui Jim | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Le Specs | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Oakley | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Quay | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Bollé | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Carrera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunglasses brands - Asked ChatGPT "Which sunglasses brand should I buy in New Zealand?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Bollé - Asked ChatGPT "What are the best sunglasses brands in New Zealand?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs - Asked ChatGPT "What's the best sunglasses brand in New Zealand for everyday wear?": 1. Ray-Ban, 2. Le Specs, 3. Maui Jim, 4. Oakley - Searched Google, AI Overview "sunglasses brands": 1. Ray-Ban, 2. Le Specs, 3. Quay, 4. Oakley, 5. Maui Jim Not named in any answer: Carrera. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Maui Jim changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Maui Jim in New Zealand fell from 590 to 480. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in New Zealand decreased from 1.9% to 1.3%. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in New Zealand peaked at 2.4% in March 2026 and was lowest at 1.3% in September 2026. ## How did search popularity change for New Zealand sunglasses brands in September 2026? - In September 2026, Le Specs gained share of searches among sunglasses brands in New Zealand, from 4.9% to 6.1%. - In September 2026, Oakley gained share of searches among sunglasses brands in New Zealand, from 42.8% to 43.3%. - In September 2026, Ray-Ban lost share of searches among sunglasses brands in New Zealand, from 45.3% to 44%. - In September 2026, Carrera rose from 7th to 6th among sunglasses brands in New Zealand. - In September 2026, Bollé fell from 6th to 7th among sunglasses brands in New Zealand. - Estimated monthly branded searches for Maui Jim in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunglasses brands | 590 | 1.9% | 5 | | Nov 2025 | Sunglasses brands | 720 | 1.6% | 5 | | Dec 2025 | Sunglasses brands | 880 | 1.9% | 5 | | Jan 2026 | Sunglasses brands | 720 | 2% | 5 | | Feb 2026 | Sunglasses brands | 590 | 2% | 5 | | Mar 2026 | Sunglasses brands | 720 | 2.4% | 5 | | Apr 2026 | Sunglasses brands | 480 | 1.7% | 5 | | May 2026 | Sunglasses brands | 590 | 2% | 5 | | Jun 2026 | Sunglasses brands | 480 | 1.5% | 5 | | Jul 2026 | Sunglasses brands | 480 | 1.4% | 5 | | Aug 2026 | Sunglasses brands | 480 | 1.4% | 5 | | Sep 2026 | Sunglasses brands | 480 | 1.3% | 5 | ## How are Maui Jim’s branded searches counted? Brandwave collects information about searches that people make online using Maui Jim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maui jim” ## Which sunglasses brands compete with Maui Jim? - [Ray-Ban](/demand/nz/brands/ray-ban) - [Oakley](/demand/nz/brands/oakley): Head-to-head: /demand/nz/compare/maui-jim-vs-oakley - [Le Specs](/demand/nz/brands/le-specs): Head-to-head: /demand/nz/compare/le-specs-vs-maui-jim - [Quay](/demand/nz/brands/quay): Head-to-head: /demand/nz/compare/maui-jim-vs-quay - [Carrera](/demand/nz/brands/carrera): Head-to-head: /demand/nz/compare/carrera-vs-maui-jim - [Bollé](/demand/nz/brands/bolle): Head-to-head: /demand/nz/compare/bolle-vs-maui-jim ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Maui Jim: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/maui-jim This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maui-jim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.