---
title: "Matthews Eyecare: search popularity and Share of Search in New Zealand"
description: "Matthews Eyecare provides optometry services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/matthews-eyecare"
publisher: "Brandwave"
---

# Matthews Eyecare: search popularity and Share of Search in New Zealand

Matthews Eyecare provides optometry services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Matthews Eyecare
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dunedin optometrists**: 3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dunedin optometrists | 4 | 3% | 4.3K |
| Nelson optometrists | 3 | 3.3% | 4.3K |
| New Plymouth optometrists | 3 | 3.3% | 4.3K |

- [Dunedin optometrists](/demand/nz/categories/nz-dunedin-optometrists)
- [Nelson optometrists](/demand/nz/categories/nz-nelson-optometrists)
- [New Plymouth optometrists](/demand/nz/categories/nz-new-plymouth-optometrists)

## How has branded search demand for Matthews Eyecare changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Matthews Eyecare in New Zealand rose from 3.3K to 4.3K.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand increased from 2.3% to 3%.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 3% in August 2026 and was lowest at 1.9% in May 2026.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand increased from 2.5% to 3.3%.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand peaked at 3.3% in August 2026 and was lowest at 2.1% in May 2026.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand increased from 2.5% to 3.3%.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand peaked at 3.3% in August 2026 and was lowest at 2.1% in May 2026.

## How did search popularity change for New Zealand dunedin optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.
- In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.
- Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.
- Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026.

## How did search popularity change for New Zealand nelson optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 2.4% to 3.3%.
- In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 23.8% to 23.2%.
- Specsavers’ estimated Share of Search among nelson optometrists in New Zealand has lost ground for 3 months in a row, from 76.5% to 73.4% in August 2026.
- Estimated monthly branded searches for Harrington Eyecare in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.

## How did search popularity change for New Zealand new plymouth optometrists in August 2026?

- In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.
- In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.
- Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dunedin optometrists | 3.3K | 2.3% | 4 |
| Nov 2025 | Dunedin optometrists | 3.4K | 2.1% | 4 |
| Dec 2025 | Dunedin optometrists | 3.3K | 2.4% | 4 |
| Jan 2026 | Dunedin optometrists | 3.3K | 2.1% | 4 |
| Feb 2026 | Dunedin optometrists | 3.3K | 2.4% | 4 |
| Mar 2026 | Dunedin optometrists | 3.5K | 2.1% | 4 |
| Apr 2026 | Dunedin optometrists | 3.2K | 2% | 4 |
| May 2026 | Dunedin optometrists | 3.1K | 1.9% | 4 |
| Jun 2026 | Dunedin optometrists | 3.3K | 2.2% | 4 |
| Jul 2026 | Dunedin optometrists | 3.2K | 2.2% | 4 |
| Aug 2026 | Dunedin optometrists | 4.3K | 3% | 4 |
| Sep 2026 | Dunedin optometrists | — | — | — |
| Oct 2025 | Nelson optometrists | 3.3K | 2.5% | 3 |
| Nov 2025 | Nelson optometrists | 3.4K | 2.3% | 3 |
| Dec 2025 | Nelson optometrists | 3.3K | 2.6% | 3 |
| Jan 2026 | Nelson optometrists | 3.3K | 2.3% | 3 |
| Feb 2026 | Nelson optometrists | 3.3K | 2.6% | 3 |
| Mar 2026 | Nelson optometrists | 3.5K | 2.3% | 3 |
| Apr 2026 | Nelson optometrists | 3.2K | 2.2% | 3 |
| May 2026 | Nelson optometrists | 3.1K | 2.1% | 3 |
| Jun 2026 | Nelson optometrists | 3.3K | 2.5% | 3 |
| Jul 2026 | Nelson optometrists | 3.2K | 2.4% | 3 |
| Aug 2026 | Nelson optometrists | 4.3K | 3.3% | 3 |
| Sep 2026 | Nelson optometrists | — | — | — |
| Oct 2025 | New Plymouth optometrists | 3.3K | 2.5% | 3 |
| Nov 2025 | New Plymouth optometrists | 3.4K | 2.3% | 3 |
| Dec 2025 | New Plymouth optometrists | 3.3K | 2.6% | 3 |
| Jan 2026 | New Plymouth optometrists | 3.3K | 2.3% | 3 |
| Feb 2026 | New Plymouth optometrists | 3.3K | 2.6% | 3 |
| Mar 2026 | New Plymouth optometrists | 3.5K | 2.3% | 3 |
| Apr 2026 | New Plymouth optometrists | 3.2K | 2.2% | 3 |
| May 2026 | New Plymouth optometrists | 3.1K | 2.1% | 3 |
| Jun 2026 | New Plymouth optometrists | 3.3K | 2.5% | 3 |
| Jul 2026 | New Plymouth optometrists | 3.2K | 2.4% | 3 |
| Aug 2026 | New Plymouth optometrists | 4.3K | 3.3% | 3 |
| Sep 2026 | New Plymouth optometrists | — | — | — |

## How is Matthews Eyecare measured?

Brandwave collects information about searches that people make online using Matthews Eyecare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “matthews eyecare”
- “matthews eyecare blenheim”
- “matthews eyecare cambridge”
- “matthews eyecare christchurch”
- “matthews eyecare dunedin”
- “matthews eyecare invercargill”
- “matthews eyecare motueka”
- “matthews eyecare nelson”
- “matthews eyecare new plymouth”
- “matthews eyecare richmond”
- “matthews eyecare taupo”
- “matthews eyecare tauranga”
- “matthews eyecare te awamutu”
- “matthews eyecare te puke”
- “matthews eyecare wellington”
- “matthews eyecare whangarei”
- “matthews eyewear”
- “matthews eyewear and eyecare”
- “matthews optometrists”

## Which dunedin optometrists compete with Matthews Eyecare?

- [Specsavers](/demand/nz/brands/specsavers): Head-to-head: /demand/nz/compare/matthews-eyecare-vs-specsavers
- [OPSM](/demand/nz/brands/opsm): Head-to-head: /demand/nz/compare/matthews-eyecare-vs-opsm
- [Bailey Nelson](/demand/nz/brands/bailey-nelson): Head-to-head: /demand/nz/compare/bailey-nelson-vs-matthews-eyecare
- [Bridgman Eyecare](/demand/nz/brands/bridgman-eyecare): Head-to-head: /demand/nz/compare/bridgman-eyecare-vs-matthews-eyecare
- [Milburn & Neill Optometrists](/demand/nz/brands/milburn-neill-optometrists): Head-to-head: /demand/nz/compare/matthews-eyecare-vs-milburn-neill-optometrists
- [Stewart Caithness Gray Optometrists](/demand/nz/brands/stewart-caithness-gray-optometrists)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Matthews Eyecare: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/matthews-eyecare

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/matthews-eyecare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.