--- title: "Matillion: search popularity in New Zealand" description: "Matillion is an ETL platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/matillion" publisher: "Brandwave" --- # Matillion: search popularity in New Zealand Matillion is an ETL platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Matillion - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among data integration and ETL tools**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Data integration and ETL tools | 5 | 2.2% | 30 | - [Data integration and ETL tools](/demand/nz/categories/nz-data-integration-tools) ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Matillion appeared in all five answers. Matillion is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matillion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Data Factory | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Airbyte | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which ETL data integration tool should I use in New Zealand?": 1. Azure Data Factory, 2. Fivetran, 3. Airbyte, 4. Matillion - Asked ChatGPT "What are the best ETL data integration tools in New Zealand?": 1. Fivetran, 2. Matillion, 3. Airbyte, 4. Azure Data Factory - Asked ChatGPT "What's the best ETL data integration tool in New Zealand for a data team?": 1. Fivetran, 2. Azure Data Factory, 3. Matillion, 4. Airbyte - Searched Google, AI Overview "best etl tool": 1. Fivetran, 2. Airbyte, 3. Matillion - Searched Google, AI Overview "data pipeline tools": 1. Talend, 2. Fivetran, 3. Matillion Not named in any answer: Stitch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Matillion changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Matillion in New Zealand held steady at 30. - Across the 12 months ending September 2026, Matillion’s share of searches among data integration and ETL tools in New Zealand peaked at 3% in February 2026 and was lowest at 1.3% in March 2026. ## How did search popularity change for New Zealand data integration and ETL tools in September 2026? - In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools in New Zealand, from 56.7% to 64.7%. - In September 2026, Airbyte lost share of searches among data integration and ETL tools in New Zealand, from 7.9% to 3.7%. - In September 2026, Fivetran lost share of searches among data integration and ETL tools in New Zealand, from 27.6% to 25.7%. - In September 2026, Talend lost share of searches among data integration and ETL tools in New Zealand, from 3.9% to 2.9%. - In September 2026, Stitch lost share of searches among data integration and ETL tools in New Zealand, from 1.6% to 0.74%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Data integration and ETL tools | 30 | 1.8% | 5 | | Nov 2025 | Data integration and ETL tools | 30 | 2.4% | 5 | | Dec 2025 | Data integration and ETL tools | 20 | 1.8% | 5 | | Jan 2026 | Data integration and ETL tools | 30 | 2.6% | 5 | | Feb 2026 | Data integration and ETL tools | 40 | 3% | 5 | | Mar 2026 | Data integration and ETL tools | 20 | 1.3% | 6 | | Apr 2026 | Data integration and ETL tools | 20 | 1.6% | 5 | | May 2026 | Data integration and ETL tools | 30 | 2.3% | 5 | | Jun 2026 | Data integration and ETL tools | 30 | 2.3% | 4 | | Jul 2026 | Data integration and ETL tools | 30 | 2.4% | 4 | | Aug 2026 | Data integration and ETL tools | 30 | 2.4% | 5 | | Sep 2026 | Data integration and ETL tools | 30 | 2.2% | 5 | ## How are Matillion’s branded searches counted? Brandwave collects information about searches that people make online using Matillion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “matillion” ## Which data integration and ETL tools compete with Matillion? - [Azure Data Factory](/demand/nz/brands/azure-data-factory): Head-to-head: /demand/nz/compare/azure-data-factory-vs-matillion - [Fivetran](/demand/nz/brands/fivetran): Head-to-head: /demand/nz/compare/fivetran-vs-matillion - [Airbyte](/demand/nz/brands/airbyte): Head-to-head: /demand/nz/compare/airbyte-vs-matillion - [Talend](/demand/nz/brands/talend): Head-to-head: /demand/nz/compare/matillion-vs-talend - [Stitch](/demand/nz/brands/stitch): Head-to-head: /demand/nz/compare/matillion-vs-stitch ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Matillion: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/matillion This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/matillion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.