---
title: "MasterClass: search popularity and Share of Search in New Zealand"
description: "MasterClass is an online learning platform used by New Zealand learners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/masterclass"
publisher: "Brandwave"
---

# MasterClass: search popularity and Share of Search in New Zealand

MasterClass is an online learning platform used by New Zealand learners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MasterClass
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online learning platforms**: 0.41%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online learning platforms | 7 | 0.41% | 130 |

- [Online learning platforms](/demand/nz/categories/nz-online-learning-platforms)

## How has branded search demand for MasterClass changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MasterClass in New Zealand held steady at 130.
- Across the 11 months ending August 2026, MasterClass’ estimated Share of Search among online learning platforms in New Zealand peaked at 1.3% in December 2025 and was lowest at 0.25% in March 2026.

## How did search popularity change for New Zealand online learning platforms in August 2026?

- In August 2026, Khan Academy gained estimated Share of Search among online learning platforms in New Zealand, from 38.8% to 43.2%.
- In August 2026, Coursera lost estimated Share of Search among online learning platforms in New Zealand, from 20% to 18.4%.
- In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.
- In August 2026, Udemy lost estimated Share of Search among online learning platforms in New Zealand, from 23.7% to 22.6%.
- Estimated monthly branded searches for Skillshare in New Zealand fell 15.8% over 11 measured months, from 760 to 640 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online learning platforms | 130 | 0.42% | 7 |
| Nov 2025 | Online learning platforms | 170 | 0.55% | 7 |
| Dec 2025 | Online learning platforms | 310 | 1.3% | 7 |
| Jan 2026 | Online learning platforms | 180 | 0.6% | 7 |
| Feb 2026 | Online learning platforms | 130 | 0.41% | 7 |
| Mar 2026 | Online learning platforms | 90 | 0.25% | 7 |
| Apr 2026 | Online learning platforms | 90 | 0.31% | 7 |
| May 2026 | Online learning platforms | 120 | 0.34% | 7 |
| Jun 2026 | Online learning platforms | 130 | 0.35% | 7 |
| Jul 2026 | Online learning platforms | 80 | 0.26% | 7 |
| Aug 2026 | Online learning platforms | 130 | 0.41% | 7 |
| Sep 2026 | Online learning platforms | — | — | — |

## How is MasterClass measured?

Brandwave collects information about searches that people make online using MasterClass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “masterclass certificate”
- “masterclass com”
- “masterclass courses”
- “masterclass online”
- “masterclass subscription”

## Which online learning platforms compete with MasterClass?

- [Khan Academy](/demand/nz/brands/khan-academy)
- [Udemy](/demand/nz/brands/udemy): Head-to-head: /demand/nz/compare/masterclass-vs-udemy
- [Coursera](/demand/nz/brands/coursera): Head-to-head: /demand/nz/compare/coursera-vs-masterclass
- [LinkedIn Learning](/demand/nz/brands/linkedin-learning): Head-to-head: /demand/nz/compare/linkedin-learning-vs-masterclass
- [edX](/demand/nz/brands/edx): Head-to-head: /demand/nz/compare/edx-vs-masterclass
- [Skillshare](/demand/nz/brands/skillshare): Head-to-head: /demand/nz/compare/masterclass-vs-skillshare

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MasterClass: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/masterclass

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/masterclass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.