--- title: "Master Lock: search popularity in New Zealand" description: "Master Lock makes padlocks and security products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/master-lock" publisher: "Brandwave" --- # Master Lock: search popularity in New Zealand Master Lock makes padlocks and security products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Master Lock - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cable lock brands**: 10.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cable lock brands | 3 | 10.8% | 390 | | Bike lock brands | 2 | 18.7% | 390 | | Padlock brands | 3 | 19.6% | 390 | - [Cable lock brands](/demand/nz/categories/nz-cable-lock-brands) - [Bike lock brands](/demand/nz/categories/nz-bike-lock-brands) - [Padlock brands](/demand/nz/categories/nz-padlock-brands) ## Top cable lock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Master Lock was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Master Lock is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kryptonite | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ABUS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Master Lock | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kensington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cable lock brands - Asked ChatGPT "Which cable lock brand should I buy in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Master Lock - Asked ChatGPT "What are the best cable lock brands in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Master Lock - Asked ChatGPT "What's the best cable lock brand in New Zealand for bike security?": 1. Kryptonite, 2. ABUS - Searched Google, AI Overview "bike lock nz": 1. ABUS, 2. Kryptonite, 3. Master Lock - Searched Google, AI Overview "cable lock for bike": 1. Master Lock Not named in any answer: Kensington. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Master Lock changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Master Lock in New Zealand rose from 310 to 390. - Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand increased from 7.3% to 10.8%. - Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand peaked at 12% in July 2026 and was lowest at 7.3% in October 2025. - Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand increased from 14.6% to 18.7%. - Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand peaked at 21.9% in May 2026 and was lowest at 13.3% in December 2025. - Across the 12 months ending September 2026, Master Lock’s share of searches among padlock brands in New Zealand increased from 15.5% to 19.6%. - Across the 12 months ending September 2026, Master Lock’s share of searches among padlock brands in New Zealand peaked at 21.2% in February 2026 and was lowest at 15.5% in October 2025. ## How did search popularity change for New Zealand cable lock brands in September 2026? - In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%. - In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%. - In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%. - In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%. ## How did search popularity change for New Zealand bike lock brands in September 2026? - In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches. - In September 2026, ABUS gained share of searches among bike lock brands in New Zealand, from 8% to 10%. - In September 2026, Master Lock gained share of searches among bike lock brands in New Zealand, from 17.3% to 18.7%. - In September 2026, Kryptonite lost share of searches among bike lock brands in New Zealand, from 64% to 53.1%. - Hiplok’s share of searches among bike lock brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026. ## How did search popularity change for New Zealand padlock brands in September 2026? - In September 2026, Yale overtook Squire to become the leader among padlock brands in New Zealand, with 36.2% of the searches. - In September 2026, ABUS gained share of searches among padlock brands in New Zealand, from 8% to 10.6%. - In September 2026, Master Lock gained share of searches among padlock brands in New Zealand, from 17.3% to 19.6%. - In September 2026, Squire lost share of searches among padlock brands in New Zealand, from 39.8% to 30.2%. - Sandleford’s share of searches among padlock brands in New Zealand has gained ground for 3 months in a row, from 1.9% to 3.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cable lock brands | 310 | 7.3% | 3 | | Nov 2025 | Cable lock brands | 390 | 10.2% | 3 | | Dec 2025 | Cable lock brands | 440 | 8.8% | 3 | | Jan 2026 | Cable lock brands | 390 | 10.7% | 3 | | Feb 2026 | Cable lock brands | 430 | 11.1% | 3 | | Mar 2026 | Cable lock brands | 410 | 11.7% | 3 | | Apr 2026 | Cable lock brands | 410 | 10.8% | 3 | | May 2026 | Cable lock brands | 460 | 10.9% | 3 | | Jun 2026 | Cable lock brands | 350 | 9.7% | 3 | | Jul 2026 | Cable lock brands | 430 | 12% | 3 | | Aug 2026 | Cable lock brands | 390 | 8.8% | 3 | | Sep 2026 | Cable lock brands | 390 | 10.8% | 3 | | Oct 2025 | Bike lock brands | 310 | 14.6% | 2 | | Nov 2025 | Bike lock brands | 390 | 17.9% | 2 | | Dec 2025 | Bike lock brands | 440 | 13.3% | 2 | | Jan 2026 | Bike lock brands | 390 | 19.6% | 2 | | Feb 2026 | Bike lock brands | 430 | 16.6% | 3 | | Mar 2026 | Bike lock brands | 410 | 20.8% | 2 | | Apr 2026 | Bike lock brands | 410 | 19% | 2 | | May 2026 | Bike lock brands | 460 | 21.9% | 2 | | Jun 2026 | Bike lock brands | 350 | 17.9% | 2 | | Jul 2026 | Bike lock brands | 430 | 21.3% | 2 | | Aug 2026 | Bike lock brands | 390 | 17.3% | 2 | | Sep 2026 | Bike lock brands | 390 | 18.7% | 2 | | Oct 2025 | Padlock brands | 310 | 15.5% | 3 | | Nov 2025 | Padlock brands | 390 | 18.8% | 3 | | Dec 2025 | Padlock brands | 440 | 20.5% | 3 | | Jan 2026 | Padlock brands | 390 | 17.1% | 3 | | Feb 2026 | Padlock brands | 430 | 21.2% | 3 | | Mar 2026 | Padlock brands | 410 | 20.6% | 3 | | Apr 2026 | Padlock brands | 410 | 18% | 3 | | May 2026 | Padlock brands | 460 | 19.7% | 3 | | Jun 2026 | Padlock brands | 350 | 16.9% | 3 | | Jul 2026 | Padlock brands | 430 | 20.4% | 3 | | Aug 2026 | Padlock brands | 390 | 17.3% | 3 | | Sep 2026 | Padlock brands | 390 | 19.6% | 3 | ## How are Master Lock’s branded searches counted? Brandwave collects information about searches that people make online using Master Lock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “master lock” - “master lock padlock” ## Which cable lock brands compete with Master Lock? - [Kensington](/demand/nz/brands/kensington-tech): Head-to-head: /demand/nz/compare/kensington-tech-vs-master-lock - [Kryptonite](/demand/nz/brands/kryptonite): Head-to-head: /demand/nz/compare/kryptonite-vs-master-lock - [ABUS](/demand/nz/brands/abus): Head-to-head: /demand/nz/compare/abus-vs-master-lock ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Master Lock: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/master-lock This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/master-lock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.