---
title: "Massey University: search popularity and Share of Search in New Zealand"
description: "Public research university with campuses across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/massey-university"
publisher: "Brandwave"
---

# Massey University: search popularity and Share of Search in New Zealand

Public research university with campuses across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Massey University
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among universities**: 13.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Universities | 3 | 13.1% | 64.3K |

- [Universities](/demand/nz/categories/universities)

## How has branded search demand for Massey University changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Massey University in New Zealand rose from 58.6K to 64.3K.
- Across the 11 months ending August 2026, Massey University’s estimated Share of Search among universities in New Zealand decreased from 14.2% to 13.1%.
- Across the 11 months ending August 2026, Massey University’s estimated Share of Search among universities in New Zealand peaked at 15.6% in December 2025 and was lowest at 10.8% in March 2026.

## How did search popularity change for New Zealand universities in August 2026?

- In August 2026, Massey University overtook University of Waikato to rank 3rd among universities in New Zealand, at 13.1%.
- In August 2026, AUT overtook Victoria University of Wellington to rank 2nd among universities in New Zealand, at 13.5%.
- In August 2026, University of Auckland gained estimated Share of Search among universities in New Zealand, from 26.9% to 28.5%.
- In August 2026, University of Otago gained estimated Share of Search among universities in New Zealand, from 8.5% to 9.1%.
- In August 2026, Victoria University of Wellington lost estimated Share of Search among universities in New Zealand, from 13.5% to 11.7%.
- In August 2026, University of Waikato lost estimated Share of Search among universities in New Zealand, from 12.7% to 11.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Universities | 58.6K | 14.2% | 3 |
| Nov 2025 | Universities | 47.9K | 13.2% | 3 |
| Dec 2025 | Universities | 39.2K | 15.6% | 2 |
| Jan 2026 | Universities | 47.9K | 12.7% | 2 |
| Feb 2026 | Universities | 64.3K | 12.6% | 4 |
| Mar 2026 | Universities | 67.6K | 10.8% | 5 |
| Apr 2026 | Universities | 55.3K | 13.9% | 2 |
| May 2026 | Universities | 64.3K | 13.2% | 2 |
| Jun 2026 | Universities | 55.3K | 12.9% | 2 |
| Jul 2026 | Universities | 64.3K | 12.4% | 5 |
| Aug 2026 | Universities | 64.3K | 13.1% | 3 |
| Sep 2026 | Universities | — | — | — |

## How is Massey University measured?

Brandwave collects information about searches that people make online using Massey University’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “massey”
- “massey uni”
- “massey university”

## Which universities compete with Massey University?

- [University of Auckland](/demand/nz/brands/university-of-auckland): Head-to-head: /demand/nz/compare/massey-university-vs-university-of-auckland
- [AUT](/demand/nz/brands/aut): Head-to-head: /demand/nz/compare/aut-vs-massey-university
- [Victoria University of Wellington](/demand/nz/brands/victoria-university-of-wellington): Head-to-head: /demand/nz/compare/massey-university-vs-victoria-university-of-wellington
- [University of Waikato](/demand/nz/brands/university-of-waikato): Head-to-head: /demand/nz/compare/massey-university-vs-university-of-waikato
- [University of Otago](/demand/nz/brands/university-of-otago): Head-to-head: /demand/nz/compare/massey-university-vs-university-of-otago
- [University of Canterbury](/demand/nz/brands/university-of-canterbury)
- [Lincoln University](/demand/nz/brands/lincoln-university-nz)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Massey University: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/massey-university

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/massey-university. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.