--- title: "Masport: search popularity and Share of Search in New Zealand" description: "Masport makes lawn mowers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/masport" publisher: "Brandwave" --- # Masport: search popularity and Share of Search in New Zealand Masport makes lawn mowers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Masport - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fireplace and wood burner brands**: 45.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fireplace and wood burner brands | 1 | 45.3% | 5.2K | | Lawn mower brands | 3 | 14.4% | 5.2K | - [Fireplace and wood burner brands](/demand/nz/categories/nz-fireplace-brands) - [Lawn mower brands](/demand/nz/categories/nz-lawn-mower-brands) ## How has branded search demand for Masport changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Masport in New Zealand fell from 6.3K to 5.2K. - Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand decreased from 61.1% to 45.3%. - Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 67.1% in December 2025 and was lowest at 41% in July 2026. - Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand increased from 12.7% to 14.4%. - Across the 11 months ending August 2026, Masport’s estimated Share of Search among lawn mower brands in New Zealand peaked at 14.6% in June 2026 and was lowest at 10.6% in December 2025. ## How did search popularity change for New Zealand fireplace and wood burner brands in August 2026? - In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%. - In August 2026, Escea gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 28.3% to 29%. - In August 2026, Metrofires lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 16.9% to 14.6%. - In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%. - In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%. - In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand. ## How did search popularity change for New Zealand lawn mower brands in August 2026? - In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%. - In August 2026, Cub Cadet gained estimated Share of Search among lawn mower brands in New Zealand, from 3.5% to 4.1%. - In August 2026, Husqvarna lost estimated Share of Search among lawn mower brands in New Zealand, from 33.5% to 31.9%. - Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026. - Estimated monthly branded searches for STIHL in New Zealand fell 18.4% over 11 measured months, from 20.5K to 16.8K in August 2026. - Estimated monthly branded searches for Masport in New Zealand fell 17.4% over 11 measured months, from 6.3K to 5.2K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fireplace and wood burner brands | 6.3K | 61.1% | 1 | | Nov 2025 | Fireplace and wood burner brands | 6.5K | 66.2% | 1 | | Dec 2025 | Fireplace and wood burner brands | 4.8K | 67.1% | 1 | | Jan 2026 | Fireplace and wood burner brands | 5.5K | 61.3% | 1 | | Feb 2026 | Fireplace and wood burner brands | 5.5K | 59.7% | 1 | | Mar 2026 | Fireplace and wood burner brands | 5.4K | 50.9% | 1 | | Apr 2026 | Fireplace and wood burner brands | 6K | 49.6% | 1 | | May 2026 | Fireplace and wood burner brands | 5.2K | 43.8% | 1 | | Jun 2026 | Fireplace and wood burner brands | 5.2K | 43.2% | 1 | | Jul 2026 | Fireplace and wood burner brands | 4.8K | 41% | 1 | | Aug 2026 | Fireplace and wood burner brands | 5.2K | 45.3% | 1 | | Sep 2026 | Fireplace and wood burner brands | — | — | — | | Oct 2025 | Lawn mower brands | 6.3K | 12.7% | 3 | | Nov 2025 | Lawn mower brands | 6.5K | 12.2% | 3 | | Dec 2025 | Lawn mower brands | 4.8K | 10.6% | 3 | | Jan 2026 | Lawn mower brands | 5.5K | 11.9% | 3 | | Feb 2026 | Lawn mower brands | 5.5K | 12% | 3 | | Mar 2026 | Lawn mower brands | 5.4K | 12.7% | 3 | | Apr 2026 | Lawn mower brands | 6K | 14.4% | 3 | | May 2026 | Lawn mower brands | 5.2K | 12.6% | 3 | | Jun 2026 | Lawn mower brands | 5.2K | 14.6% | 3 | | Jul 2026 | Lawn mower brands | 4.8K | 14.2% | 3 | | Aug 2026 | Lawn mower brands | 5.2K | 14.4% | 3 | | Sep 2026 | Lawn mower brands | — | — | — | ## How is Masport measured? Brandwave collects information about searches that people make online using Masport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “masport” - “masport co nz” - “masport fireplace” - “masport fires” - “masport gas fire” - “masport heating” - “masport mower” - “masport mower blades” - “masport nz” - “masport online” - “masport osburn 1600” - “masport petrol mower” - “masport r1200” - “masport r3000” - “masport r5000” - “masport ride on mower” - “masport self propelled mower” - “masport wood burner” - “masport wood fires” ## Which fireplace and wood burner brands compete with Masport? - [Escea](/demand/nz/brands/escea): Head-to-head: /demand/nz/compare/escea-vs-masport - [Metrofires](/demand/nz/brands/metrofires): Head-to-head: /demand/nz/compare/masport-vs-metrofires - [Kent](/demand/nz/brands/kent): Head-to-head: /demand/nz/compare/kent-vs-masport - [Jetmaster](/demand/nz/brands/jetmaster): Head-to-head: /demand/nz/compare/jetmaster-vs-masport - [Woodsman](/demand/nz/brands/woodsman): Head-to-head: /demand/nz/compare/masport-vs-woodsman ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Masport: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/masport This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/masport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.