--- title: "MAS: search popularity in New Zealand" description: "A New Zealand mutual insurer for professionals, offering home, car and life insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mas-insurance" publisher: "Brandwave" --- # MAS: search popularity in New Zealand A New Zealand mutual insurer for professionals, offering home, car and life insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MAS - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among car and home insurers**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | car and home insurers | 9 | 1.1% | 3.3K | - [New Zealand car and home insurers](/demand/nz/categories/nz-car-and-home-insurers) ## Top car and home insurers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MAS is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tower Insurance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AA Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAS | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | State Insurance | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Cove Insurance | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AMI Insurance | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | FMG Insurance | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Initio Insurance | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Vero Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trade Me Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Star Insure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car and home insurers - Asked ChatGPT "Which car and home insurer should I switch to in New Zealand?": 1. Tower Insurance, 2. AA Insurance, 3. Cove Insurance, 4. Initio Insurance - Asked ChatGPT "What are the best car and home insurers in New Zealand?": 1. MAS, 2. FMG Insurance, 3. AA Insurance, 4. Tower Insurance, 5. Cove Insurance, 6. AMI Insurance, 7. State Insurance - Asked ChatGPT "What's the best car and home insurer in New Zealand for house and car cover?": 1. MAS, 2. AA Insurance, 3. State Insurance, 4. Tower Insurance, 5. AMI Insurance - Searched Google, AI Overview "best car insurance nz": 1. AA Insurance, 2. State Insurance, 3. AMI Insurance, 4. Tower Insurance, 5. Cove Insurance, 6. MAS - Searched Google, AI Overview "house insurance nz": 1. Tower Insurance, 2. State Insurance, 3. MAS Not named in any answer: Vero Insurance, Trade Me Insurance and Star Insure. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for MAS changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MAS in New Zealand rose from 2.7K to 3.3K. - Across the 12 months ending September 2026, MAS rose from 10th to 9th among car and home insurers in New Zealand. ## How did search popularity change for New Zealand car and home insurers in September 2026? - AMI Insurance’s share of searches among car and home insurers in New Zealand has gained ground for 3 months in a row, from 21% to 21.7% in September 2026. - Estimated monthly branded searches for MAS in New Zealand rose 23.7% over 12 measured months, from 2.7K to 3.3K in September 2026. - Estimated monthly branded searches for Tower Insurance in New Zealand rose 23.7% over 12 measured months, from 43K to 53.2K in September 2026. - Estimated monthly branded searches for Trade Me Insurance in New Zealand fell 32.2% over 12 measured months, from 7.1K to 4.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | car and home insurers | 2.7K | 0.91% | 10 | | Nov 2025 | car and home insurers | 3.2K | 1.1% | 9 | | Dec 2025 | car and home insurers | 2.7K | 0.9% | 10 | | Jan 2026 | car and home insurers | 2.7K | 0.82% | 10 | | Feb 2026 | car and home insurers | 2.7K | 0.82% | 11 | | Mar 2026 | car and home insurers | 3.2K | 0.9% | 10 | | Apr 2026 | car and home insurers | 2.7K | 0.88% | 11 | | May 2026 | car and home insurers | 3.2K | 1.1% | 10 | | Jun 2026 | car and home insurers | 3.2K | 1.1% | 9 | | Jul 2026 | car and home insurers | 3.2K | 1.1% | 9 | | Aug 2026 | car and home insurers | 3.3K | 1.1% | 9 | | Sep 2026 | car and home insurers | 3.3K | 1.1% | 9 | ## How are MAS’s branded searches counted? Brandwave collects information about searches that people make online using MAS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mas car insurance” - “mas insurance” ## Which car and home insurers compete with MAS? - [AA Insurance](/demand/nz/brands/aa-insurance) - [AMI Insurance](/demand/nz/brands/ami-insurance) - [Tower Insurance](/demand/nz/brands/tower-insurance) - [State Insurance](/demand/nz/brands/state-insurance) - [FMG Insurance](/demand/nz/brands/fmg-insurance) - [Vero Insurance](/demand/nz/brands/vero-insurance): Head-to-head: /demand/nz/compare/mas-insurance-vs-vero-insurance - [Cove Insurance](/demand/nz/brands/cove-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-mas-insurance - [Trade Me Insurance](/demand/nz/brands/trade-me-insurance): Head-to-head: /demand/nz/compare/mas-insurance-vs-trade-me-insurance - [Star Insure](/demand/nz/brands/star-insure): Head-to-head: /demand/nz/compare/mas-insurance-vs-star-insure - [Initio Insurance](/demand/nz/brands/initio-insurance): Head-to-head: /demand/nz/compare/initio-insurance-vs-mas-insurance ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MAS: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mas-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mas-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.