--- title: "How popular is Maruia Hot Springs? Searches and AI answers in New Zealand" description: "A hot springs retreat near Lewis Pass in the South Island of New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/maruia-hot-springs" publisher: "Brandwave" --- # How popular is Maruia Hot Springs? Searches and AI answers in New Zealand A hot springs retreat near Lewis Pass in the South Island of New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Maruia Hot Springs - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among hot pools**: 11.8% ## Where does Maruia Hot Springs compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hot pools | 5 | 11.8% | 8.3K | - [Hot pools](/demand/nz/categories/nz-hot-pools) ## Top hot pools in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Maruia Hot Springs was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Maruia Hot Springs is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Onsen Hot Pools | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Polynesian Spa | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Tekapo Springs | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Hanmer Springs Thermal Pools | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Maruia Hot Springs | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Waikite Valley Thermal Pools | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Wairakei Terraces | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hot pools - Asked ChatGPT "Which hot pool should I go to in New Zealand?": 1. Onsen Hot Pools, 2. Tekapo Springs, 3. Hanmer Springs Thermal Pools - Asked ChatGPT "What are the best hot pools in New Zealand?": 1. Polynesian Spa, 2. Onsen Hot Pools, 3. Hanmer Springs Thermal Pools, 4. Waikite Valley Thermal Pools, 5. Tekapo Springs, 6. Maruia Hot Springs - Asked ChatGPT "What's the best hot pool in New Zealand for a relaxing soak?": 1. Polynesian Spa, 2. Onsen Hot Pools, 3. Maruia Hot Springs, 4. Tekapo Springs - Searched Google, AI Overview "thermal pools nz": 1. Polynesian Spa, 2. Waikite Valley Thermal Pools, 3. Hanmer Springs Thermal Pools, 4. Tekapo Springs, 5. Onsen Hot Pools, 6. Maruia Hot Springs Not named in any answer: Wairakei Terraces. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Maruia Hot Springs changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Maruia Hot Springs in New Zealand fell from 10.2K to 8.3K. - Across the 12 months ending October 2026, Maruia Hot Springs’ share of searches among hot pools in New Zealand decreased from 12.4% to 11.8%. - Across the 12 months ending October 2026, Maruia Hot Springs’ share of searches among hot pools in New Zealand peaked at 15.4% in March 2026 and was lowest at 11.1% in September 2026. - Across the 12 months ending October 2026, Maruia Hot Springs fell from 3rd to 5th among hot pools in New Zealand. ## How did search popularity change for New Zealand hot pools in October 2026? - In October 2026, Hanmer Springs Thermal Pools overtook Wairakei Terraces to rank 4th among hot pools in New Zealand, with 11.8% of the searches. - In October 2026, Maruia Hot Springs overtook Wairakei Terraces to rank 5th among hot pools in New Zealand, with 11.8% of the searches. - In October 2026, Polynesian Spa gained share of searches among hot pools in New Zealand, from 30.3% to 32.2%. - In October 2026, Waikite Valley Thermal Pools gained share of searches among hot pools in New Zealand, from 15.4% to 16.3%. - In October 2026, Onsen Hot Pools lost share of searches among hot pools in New Zealand, from 14.2% to 12.2%. - In October 2026, Wairakei Terraces lost share of searches among hot pools in New Zealand, from 11.5% to 10.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hot pools | 10.2K | 12.4% | 3 | | Dec 2025 | Hot pools | 14.3K | 12.5% | 4 | | Jan 2026 | Hot pools | 17.5K | 13.8% | 2 | | Feb 2026 | Hot pools | 11.7K | 12.7% | 2 | | Mar 2026 | Hot pools | 14.3K | 15.4% | 2 | | Apr 2026 | Hot pools | 12.5K | 11.9% | 5 | | May 2026 | Hot pools | 11K | 13.8% | 4 | | Jun 2026 | Hot pools | 11K | 14.2% | 3 | | Jul 2026 | Hot pools | 13.5K | 13.2% | 4 | | Aug 2026 | Hot pools | 9K | 11.4% | 6 | | Sep 2026 | Hot pools | 8.3K | 11.1% | 6 | | Oct 2026 | Hot pools | 8.3K | 11.8% | 5 | ## How are Maruia Hot Springs’ branded searches counted? Brandwave collects information about searches that people make online using Maruia Hot Springs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “maruia hot springs” - “maruia springs” ## Which hot pools compete with Maruia Hot Springs? - [Polynesian Spa](/demand/nz/brands/polynesian-spa) - [Waikite Valley Thermal Pools](/demand/nz/brands/waikite-valley-thermal-pools): Head-to-head: /demand/nz/compare/maruia-hot-springs-vs-waikite-valley-thermal-pools - [Onsen Hot Pools](/demand/nz/brands/onsen-hot-pools): Head-to-head: /demand/nz/compare/maruia-hot-springs-vs-onsen-hot-pools - [Hanmer Springs Thermal Pools](/demand/nz/brands/hanmer-springs-thermal-pools): Head-to-head: /demand/nz/compare/hanmer-springs-thermal-pools-vs-maruia-hot-springs - [Wairakei Terraces](/demand/nz/brands/wairakei-terraces): Head-to-head: /demand/nz/compare/maruia-hot-springs-vs-wairakei-terraces - [Tekapo Springs](/demand/nz/brands/tekapo-springs): Head-to-head: /demand/nz/compare/maruia-hot-springs-vs-tekapo-springs ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Maruia Hot Springs? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/maruia-hot-springs This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maruia-hot-springs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.