---
title: "Martinborough Hotel: search popularity and Share of Search in New Zealand"
description: "Martinborough Hotel provides visitor accommodation in Wairarapa, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/martinborough-hotel"
publisher: "Brandwave"
---

# Martinborough Hotel: search popularity and Share of Search in New Zealand

Martinborough Hotel provides visitor accommodation in Wairarapa, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Martinborough Hotel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wairarapa hotels and accommodation**: 20.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wairarapa hotels and accommodation | 3 | 20.2% | 2.3K |

- [Wairarapa hotels and accommodation](/demand/nz/categories/nz-wairarapa-hotels)

## How has branded search demand for Martinborough Hotel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Martinborough Hotel in New Zealand fell from 2.8K to 2.3K.
- Across the 11 months ending August 2026, Martinborough Hotel’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand decreased from 21.2% to 20.2%.
- Across the 11 months ending August 2026, Martinborough Hotel’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand peaked at 24.9% in February 2026 and was lowest at 15.8% in July 2026.

## How did search popularity change for New Zealand wairarapa hotels and accommodation in August 2026?

- In August 2026, Martinborough Hotel gained estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 15.8% to 20.2%.
- In August 2026, Copthorne Solway Park gained estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 24.8% to 26.5%.
- In August 2026, The White Swan Greytown lost estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 59.4% to 53.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wairarapa hotels and accommodation | 2.8K | 21.2% | 3 |
| Nov 2025 | Wairarapa hotels and accommodation | 2.8K | 21.2% | 3 |
| Dec 2025 | Wairarapa hotels and accommodation | 3.5K | 23.1% | 3 |
| Jan 2026 | Wairarapa hotels and accommodation | 4.3K | 24.2% | 3 |
| Feb 2026 | Wairarapa hotels and accommodation | 3.8K | 24.9% | 2 |
| Mar 2026 | Wairarapa hotels and accommodation | 3.5K | 23.3% | 3 |
| Apr 2026 | Wairarapa hotels and accommodation | 2.7K | 20% | 3 |
| May 2026 | Wairarapa hotels and accommodation | 2.7K | 19.6% | 3 |
| Jun 2026 | Wairarapa hotels and accommodation | 2.6K | 18.9% | 3 |
| Jul 2026 | Wairarapa hotels and accommodation | 2.9K | 15.8% | 3 |
| Aug 2026 | Wairarapa hotels and accommodation | 2.3K | 20.2% | 3 |
| Sep 2026 | Wairarapa hotels and accommodation | — | — | — |

## How is Martinborough Hotel measured?

Brandwave collects information about searches that people make online using Martinborough Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “accommodation martinborough hotel”
- “martinborough hotel”
- “martinborough hotel deals”
- “martinborough hotel rooms”
- “the martinborough hotel”
- “the martinborough hotel martinborough new zealand”

## Which wairarapa hotels and accommodation compete with Martinborough Hotel?

- [The White Swan Greytown](/demand/nz/brands/the-white-swan-greytown): Head-to-head: /demand/nz/compare/martinborough-hotel-vs-the-white-swan-greytown
- [Copthorne Solway Park](/demand/nz/brands/copthorne-solway-park): Head-to-head: /demand/nz/compare/copthorne-solway-park-vs-martinborough-hotel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Martinborough Hotel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/martinborough-hotel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/martinborough-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.