---
title: "Martin Wakefield: search popularity and Share of Search in New Zealand"
description: "Martin Wakefield provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/martin-wakefield"
publisher: "Brandwave"
---

# Martin Wakefield: search popularity and Share of Search in New Zealand

Martin Wakefield provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Martin Wakefield
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among timaru accounting firms**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Timaru accounting firms | 2 | 4.2% | 630 |

- [Timaru accounting firms](/demand/nz/categories/nz-timaru-accounting-firms)

## How has branded search demand for Martin Wakefield changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Martin Wakefield in New Zealand rose from 510 to 630.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand peaked at 4.6% in January 2026 and was lowest at 3.4% in May 2026.

## How did search popularity change for New Zealand timaru accounting firms in August 2026?

- In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
- In August 2026, KPMG lost estimated Share of Search among timaru accounting firms in New Zealand, from 91.4% to 90.2%.
- Foundry56’s estimated Share of Search among timaru accounting firms in New Zealand has lost ground for 3 months in a row, from 1.1% to 0.61% in August 2026.
- In August 2026, Solve Chartered Accountants rose from 6th to 5th among timaru accounting firms in New Zealand.
- Estimated monthly branded searches for Tax Link in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.
- Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timaru accounting firms | 510 | 4.2% | 2 |
| Nov 2025 | Timaru accounting firms | 510 | 4.2% | 2 |
| Dec 2025 | Timaru accounting firms | 420 | 4.5% | 2 |
| Jan 2026 | Timaru accounting firms | 420 | 4.6% | 2 |
| Feb 2026 | Timaru accounting firms | 510 | 3.9% | 2 |
| Mar 2026 | Timaru accounting firms | 630 | 3.5% | 2 |
| Apr 2026 | Timaru accounting firms | 510 | 4.1% | 2 |
| May 2026 | Timaru accounting firms | 420 | 3.4% | 2 |
| Jun 2026 | Timaru accounting firms | 630 | 3.8% | 2 |
| Jul 2026 | Timaru accounting firms | 630 | 3.7% | 2 |
| Aug 2026 | Timaru accounting firms | 630 | 4.2% | 2 |
| Sep 2026 | Timaru accounting firms | — | — | — |

## How is Martin Wakefield measured?

Brandwave collects information about searches that people make online using Martin Wakefield’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “martin wakefield”
- “martin wakefield accountants”
- “martin wakefield timaru”

## Which timaru accounting firms compete with Martin Wakefield?

- [KPMG](/demand/nz/brands/kpmg-new-zealand): Head-to-head: /demand/nz/compare/kpmg-new-zealand-vs-martin-wakefield
- [Sidekick](/demand/nz/brands/sidekick): Head-to-head: /demand/nz/compare/martin-wakefield-vs-sidekick
- [Tax Link](/demand/nz/brands/tax-link): Head-to-head: /demand/nz/compare/martin-wakefield-vs-tax-link
- [Solve Chartered Accountants](/demand/nz/brands/solve-chartered-accountants): Head-to-head: /demand/nz/compare/martin-wakefield-vs-solve-chartered-accountants
- [Foundry56](/demand/nz/brands/foundry56): Head-to-head: /demand/nz/compare/foundry56-vs-martin-wakefield
- [Lawson Accounting](/demand/nz/brands/lawson-accounting)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Martin Wakefield: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/martin-wakefield

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/martin-wakefield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.