--- title: "Marsh: search popularity and Share of Search in New Zealand" description: "Marsh is an insurance broker in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/marsh" publisher: "Brandwave" --- # Marsh: search popularity and Share of Search in New Zealand Marsh is an insurance broker in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Marsh - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among insurance brokers**: 4.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Insurance brokers | 4 | 4.7% | 950 | | New Plymouth insurance brokers | 2 | 6.1% | 950 | | Queenstown insurance brokers | 2 | 6.2% | 950 | - [Insurance brokers](/demand/nz/categories/nz-insurance-brokers) - [New Plymouth insurance brokers](/demand/nz/categories/nz-new-plymouth-insurance-brokers) - [Queenstown insurance brokers](/demand/nz/categories/nz-queenstown-insurance-brokers) ## How has branded search demand for Marsh changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Marsh in New Zealand rose from 880 to 950. - Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers in New Zealand increased from 3.9% to 4.7%. - Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers in New Zealand peaked at 5.7% in March 2026 and was lowest at 3.9% in October 2025. - Across the 11 months ending August 2026, Marsh’s estimated Share of Search among new plymouth insurance brokers in New Zealand increased from 5% to 6.1%. - Across the 11 months ending August 2026, Marsh’s estimated Share of Search among new plymouth insurance brokers in New Zealand peaked at 7.6% in March 2026 and was lowest at 5% in October 2025. - Across the 11 months ending August 2026, Marsh’s estimated Share of Search among queenstown insurance brokers in New Zealand increased from 5% to 6.2%. - Across the 11 months ending August 2026, Marsh’s estimated Share of Search among queenstown insurance brokers in New Zealand peaked at 7.7% in March 2026 and was lowest at 5% in October 2025. ## How did search popularity change for New Zealand insurance brokers in August 2026? - In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%. - In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%. - Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026. - Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026. - Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026. ## How did search popularity change for New Zealand new plymouth insurance brokers in August 2026? - Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. - Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026. ## How did search popularity change for New Zealand queenstown insurance brokers in August 2026? - Gallagher Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has gained ground for 3 months in a row, from 92.4% to 93% in August 2026. - Feldwick Insurance’s estimated Share of Search among queenstown insurance brokers in New Zealand has lost ground for 3 months in a row, from 1.2% to 0.46% in August 2026. - Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Insurance brokers | 880 | 3.9% | 4 | | Nov 2025 | Insurance brokers | 1.1K | 5.2% | 4 | | Dec 2025 | Insurance brokers | 790 | 5% | 4 | | Jan 2026 | Insurance brokers | 990 | 5% | 4 | | Feb 2026 | Insurance brokers | 1K | 5% | 4 | | Mar 2026 | Insurance brokers | 1.2K | 5.7% | 4 | | Apr 2026 | Insurance brokers | 830 | 4.9% | 4 | | May 2026 | Insurance brokers | 930 | 4.7% | 4 | | Jun 2026 | Insurance brokers | 1K | 5.1% | 4 | | Jul 2026 | Insurance brokers | 970 | 4.9% | 4 | | Aug 2026 | Insurance brokers | 950 | 4.7% | 4 | | Sep 2026 | Insurance brokers | — | — | — | | Oct 2025 | New Plymouth insurance brokers | 880 | 5% | 2 | | Nov 2025 | New Plymouth insurance brokers | 1.1K | 6.8% | 2 | | Dec 2025 | New Plymouth insurance brokers | 790 | 6.5% | 2 | | Jan 2026 | New Plymouth insurance brokers | 990 | 6.5% | 2 | | Feb 2026 | New Plymouth insurance brokers | 1K | 6.5% | 2 | | Mar 2026 | New Plymouth insurance brokers | 1.2K | 7.6% | 2 | | Apr 2026 | New Plymouth insurance brokers | 830 | 6.6% | 2 | | May 2026 | New Plymouth insurance brokers | 930 | 6.1% | 2 | | Jun 2026 | New Plymouth insurance brokers | 1K | 6.5% | 2 | | Jul 2026 | New Plymouth insurance brokers | 970 | 6.3% | 2 | | Aug 2026 | New Plymouth insurance brokers | 950 | 6.1% | 2 | | Sep 2026 | New Plymouth insurance brokers | — | — | — | | Oct 2025 | Queenstown insurance brokers | 880 | 5% | 2 | | Nov 2025 | Queenstown insurance brokers | 1.1K | 6.8% | 2 | | Dec 2025 | Queenstown insurance brokers | 790 | 6.6% | 2 | | Jan 2026 | Queenstown insurance brokers | 990 | 6.6% | 2 | | Feb 2026 | Queenstown insurance brokers | 1K | 6.6% | 2 | | Mar 2026 | Queenstown insurance brokers | 1.2K | 7.7% | 2 | | Apr 2026 | Queenstown insurance brokers | 830 | 6.7% | 2 | | May 2026 | Queenstown insurance brokers | 930 | 6.1% | 2 | | Jun 2026 | Queenstown insurance brokers | 1K | 6.6% | 2 | | Jul 2026 | Queenstown insurance brokers | 970 | 6.4% | 2 | | Aug 2026 | Queenstown insurance brokers | 950 | 6.2% | 2 | | Sep 2026 | Queenstown insurance brokers | — | — | — | ## How is Marsh measured? Brandwave collects information about searches that people make online using Marsh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “marsh broker” - “marsh business insurance” - “marsh insurance” - “marsh insurance broker” - “marsh insurance new zealand” - “marsh insurance nz” - “marsh new plymouth” - “marsh new zealand” - “marsh nz” ## Which insurance brokers compete with Marsh? - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-marsh - [Aon](/demand/nz/brands/aon): Head-to-head: /demand/nz/compare/aon-vs-marsh - [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/marsh-vs-rothbury - [Crombie Lockwood](/demand/nz/brands/crombie-lockwood): Head-to-head: /demand/nz/compare/crombie-lockwood-vs-marsh - [NZbrokers](/demand/nz/brands/nzbrokers): Head-to-head: /demand/nz/compare/marsh-vs-nzbrokers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Marsh: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/marsh This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/marsh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.