---
title: "Marsden Winery: search popularity and Share of Search in New Zealand"
description: "Marsden Winery makes Northland wines and offers vineyard restaurant dining, wine flights and cellar-door sales near Kerikeri. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/marsden-winery"
publisher: "Brandwave"
---

# Marsden Winery: search popularity and Share of Search in New Zealand

Marsden Winery makes Northland wines and offers vineyard restaurant dining, wine flights and cellar-door sales near Kerikeri. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marsden Winery
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kerikeri restaurants**: 23.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kerikeri restaurants | 2 | 23.1% | 1.3K |

- [Kerikeri restaurants](/demand/nz/categories/nz-kerikeri-restaurants)

## How has branded search demand for Marsden Winery changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Marsden Winery in New Zealand fell from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Marsden Winery’s estimated Share of Search among kerikeri restaurants in New Zealand decreased from 26.4% to 23.1%.
- Across the 11 months ending August 2026, Marsden Winery’s estimated Share of Search among kerikeri restaurants in New Zealand peaked at 26.7% in November 2025 and was lowest at 21.5% in July 2026.

## How did search popularity change for New Zealand kerikeri restaurants in August 2026?

- In August 2026, Marsden Winery gained estimated Share of Search among kerikeri restaurants in New Zealand, from 21.5% to 23.1%.
- In August 2026, Plough & Feather lost estimated Share of Search among kerikeri restaurants in New Zealand, from 57.1% to 55.4%.
- Estimated monthly branded searches for Black Olive in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kerikeri restaurants | 1.6K | 26.4% | 2 |
| Nov 2025 | Kerikeri restaurants | 1.9K | 26.7% | 2 |
| Dec 2025 | Kerikeri restaurants | 2.4K | 23.4% | 2 |
| Jan 2026 | Kerikeri restaurants | 2.5K | 23.4% | 2 |
| Feb 2026 | Kerikeri restaurants | 2K | 23.4% | 2 |
| Mar 2026 | Kerikeri restaurants | 1.7K | 23.5% | 2 |
| Apr 2026 | Kerikeri restaurants | 1.7K | 25.1% | 2 |
| May 2026 | Kerikeri restaurants | 1.6K | 24.1% | 2 |
| Jun 2026 | Kerikeri restaurants | 1.2K | 24.1% | 2 |
| Jul 2026 | Kerikeri restaurants | 1.2K | 21.5% | 2 |
| Aug 2026 | Kerikeri restaurants | 1.3K | 23.1% | 2 |
| Sep 2026 | Kerikeri restaurants | — | — | — |

## How is Marsden Winery measured?

Brandwave collects information about searches that people make online using Marsden Winery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “marsden black rocks chardonnay”
- “marsden estate”
- “marsden estate menu”
- “marsden estate wine”
- “marsden winery”
- “marsden winery bay of islands”
- “marsden winery menu”

## Which kerikeri restaurants compete with Marsden Winery?

- [Plough & Feather](/demand/nz/brands/plough-and-feather): Head-to-head: /demand/nz/compare/marsden-winery-vs-plough-and-feather
- [Black Olive](/demand/nz/brands/black-olive): Head-to-head: /demand/nz/compare/black-olive-vs-marsden-winery

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Marsden Winery: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/marsden-winery

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/marsden-winery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.