---
title: "Marmite: search popularity and Share of Search in New Zealand"
description: "Marmite makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/marmite"
publisher: "Brandwave"
---

# Marmite: search popularity and Share of Search in New Zealand

Marmite makes spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marmite
- **Owned by**: Sanitarium
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among spread brands**: 16.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spread brands | 4 | 16.1% | 5.3K |

- [Spread brands](/demand/nz/categories/nz-spread-brands)

## How has branded search demand for Marmite changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Marmite in New Zealand rose from 3.9K to 5.3K.
- Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spread brands in New Zealand increased from 14.5% to 16.1%.
- Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spread brands in New Zealand peaked at 17.1% in November 2025 and was lowest at 11.6% in June 2026.

## How did search popularity change for New Zealand spread brands in August 2026?

- In August 2026, Fix & Fogg overtook Ceres Organics to rank 3rd among spread brands in New Zealand, at 18.6%.
- In August 2026, Nutella lost estimated Share of Search among spread brands in New Zealand, from 24.6% to 21.8%.
- In August 2026, Pic's lost estimated Share of Search among spread brands in New Zealand, from 22.4% to 20.7%.
- In August 2026, Ceres Organics lost estimated Share of Search among spread brands in New Zealand, from 16.1% to 14.5%.
- In August 2026, Vegemite lost estimated Share of Search among spread brands in New Zealand, from 9.4% to 8.2%.
- In August 2026, Marmite lost estimated Share of Search among spread brands in New Zealand, from 17% to 16.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spread brands | 3.9K | 14.5% | 4 |
| Nov 2025 | Spread brands | 4.5K | 17.1% | 3 |
| Dec 2025 | Spread brands | 3.9K | 15% | 3 |
| Jan 2026 | Spread brands | 3.9K | 13.5% | 4 |
| Feb 2026 | Spread brands | 4.6K | 16.5% | 3 |
| Mar 2026 | Spread brands | 5K | 15.6% | 4 |
| Apr 2026 | Spread brands | 4.2K | 14.7% | 4 |
| May 2026 | Spread brands | 4.8K | 17% | 4 |
| Jun 2026 | Spread brands | 4.1K | 11.6% | 5 |
| Jul 2026 | Spread brands | 4.9K | 17% | 3 |
| Aug 2026 | Spread brands | 5.3K | 16.1% | 4 |
| Sep 2026 | Spread brands | — | — | — |

## How is Marmite measured?

Brandwave collects information about searches that people make online using Marmite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “b12 in marmite”
- “marmite”
- “marmite 500g”
- “marmite au”
- “marmite co nz”
- “marmite near me”
- “marmite nz”
- “marmite online”
- “marmite peanut butter”
- “marmite sanitarium”
- “marmite spread”
- “our mate marmite”

## Which spread brands compete with Marmite?

- [Nutella](/demand/nz/brands/nutella): Head-to-head: /demand/nz/compare/marmite-vs-nutella
- [Pic's](/demand/nz/brands/pics): Head-to-head: /demand/nz/compare/marmite-vs-pics
- [Fix & Fogg](/demand/nz/brands/fix-and-fogg): Head-to-head: /demand/nz/compare/fix-and-fogg-vs-marmite
- [Ceres Organics](/demand/nz/brands/ceres-organics): Head-to-head: /demand/nz/compare/ceres-organics-vs-marmite
- [Vegemite](/demand/nz/brands/vegemite): Head-to-head: /demand/nz/compare/marmite-vs-vegemite

## Who owns Marmite?

Marmite is owned by Sanitarium. Brandwave also tracks Weet-Bix and So Good, owned by the same company, in New Zealand.

- [Sanitarium](/demand/nz/companies/sanitarium): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Marmite?

Marmite is owned by Sanitarium. Brandwave also tracks Weet-Bix and So Good, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Marmite: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/marmite

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/marmite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.