---
title: "Marle: search popularity in New Zealand"
description: "Marle is a womenswear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/marle"
publisher: "Brandwave"
---

# Marle: search popularity in New Zealand

Marle is a womenswear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Marle
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among designer fashion labels**: 2.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| designer fashion labels | 14 | 2.1% | 1.3K |

- [New Zealand designer fashion labels](/demand/nz/categories/nz-designer-fashion-labels)

## Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Marle was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marle is the ninth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Juliette Hogan | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Kowtow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Harris Tapper | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Zambesi | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Karen Walker | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Paris Georgia | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Maggie Marilyn | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| RUBY | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Marle | 9th | 2 of 3 | 0 of 2 | 2 of 5 |
| Deadly Ponies | 10th | 1 of 3 | 1 of 2 | 2 of 5 |
| Yu Mei | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Twenty-Seven Names | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Caitlin Crisp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kate Sylvester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ingrid Starnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about designer fashion labels

- Asked ChatGPT "Which New Zealand designer fashion label should I buy in New Zealand?": 1. Zambesi, 2. Kowtow, 3. Juliette Hogan, 4. Karen Walker, 5. Harris Tapper
- Asked ChatGPT "What are the best New Zealand designer fashion label brands in New Zealand?": 1. Paris Georgia, 2. Karen Walker, 3. Zambesi, 4. Maggie Marilyn, 5. Kowtow, 6. Juliette Hogan, 7. Harris Tapper, 8. Marle, 9. Deadly Ponies, 10. Yu Mei, 11. Twenty-Seven Names
- Asked ChatGPT "What's the best New Zealand designer fashion label in New Zealand for womenswear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. Marle, 5. Kowtow
- Searched Google, AI Overview "designer clothing nz": 1. Juliette Hogan, 2. Harris Tapper, 3. Deadly Ponies
- Searched Google, AI Overview "nz fashion brand": 1. Kowtow, 2. RUBY, 3. Harris Tapper, 4. Karen Walker, 5. Maggie Marilyn, 6. Yu Mei

Not named in any answer: Caitlin Crisp, Kate Sylvester and Ingrid Starnes.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Marle changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Marle in New Zealand held steady, from 1.2K to 1.3K.
- Across the 12 months ending September 2026, Marle’s share of searches among designer fashion labels in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.2% in December 2025.

## How did search popularity change for New Zealand designer fashion labels in September 2026?

- In September 2026, Kate Sylvester overtook Marle to rank 12th among designer fashion labels in New Zealand, with 2.8% of the searches.
- In September 2026, Paris Georgia overtook Marle to rank 13th among designer fashion labels in New Zealand, with 2.7% of the searches.
- In September 2026, RUBY overtook Twenty-Seven Names to rank 8th among designer fashion labels in New Zealand, with 4% of the searches.
- In September 2026, Kowtow overtook Twenty-Seven Names to rank 9th among designer fashion labels in New Zealand, with 3.7% of the searches.
- In September 2026, Karen Walker gained share of searches among designer fashion labels in New Zealand, from 26.6% to 27.9%.
- In September 2026, Caitlin Crisp lost share of searches among designer fashion labels in New Zealand, from 13.8% to 9.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | designer fashion labels | 1.2K | 1.9% | 14 |
| Nov 2025 | designer fashion labels | 1.1K | 1.3% | 14 |
| Dec 2025 | designer fashion labels | 890 | 1.2% | 14 |
| Jan 2026 | designer fashion labels | 1.1K | 1.5% | 14 |
| Feb 2026 | designer fashion labels | 1.2K | 2% | 14 |
| Mar 2026 | designer fashion labels | 1.9K | 2.6% | 13 |
| Apr 2026 | designer fashion labels | 1.5K | 2.4% | 13 |
| May 2026 | designer fashion labels | 1.8K | 2.8% | 13 |
| Jun 2026 | designer fashion labels | 1.2K | 1.9% | 13 |
| Jul 2026 | designer fashion labels | 1.2K | 1.8% | 14 |
| Aug 2026 | designer fashion labels | 1.9K | 2.5% | 12 |
| Sep 2026 | designer fashion labels | 1.3K | 2.1% | 14 |

## How are Marle’s branded searches counted?

Brandwave collects information about searches that people make online using Marle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “marle clothing”
- “marle nz”

## Which designer fashion labels compete with Marle?

- [Karen Walker](/demand/nz/brands/karen-walker)
- [Juliette Hogan](/demand/nz/brands/juliette-hogan)
- [Deadly Ponies](/demand/nz/brands/deadly-ponies)
- [Caitlin Crisp](/demand/nz/brands/caitlin-crisp)
- [Maggie Marilyn](/demand/nz/brands/maggie-marilyn)
- [Yu Mei](/demand/nz/brands/yu-mei)
- [Harris Tapper](/demand/nz/brands/harris-tapper)
- [RUBY](/demand/nz/brands/ruby)
- [Kowtow](/demand/nz/brands/kowtow)
- [Twenty-Seven Names](/demand/nz/brands/twenty-seven-names): Head-to-head: /demand/nz/compare/marle-vs-twenty-seven-names
- [Zambesi](/demand/nz/brands/zambesi): Head-to-head: /demand/nz/compare/marle-vs-zambesi
- [Kate Sylvester](/demand/nz/brands/kate-sylvester): Head-to-head: /demand/nz/compare/kate-sylvester-vs-marle
- [Paris Georgia](/demand/nz/brands/paris-georgia): Head-to-head: /demand/nz/compare/marle-vs-paris-georgia
- [Ingrid Starnes](/demand/nz/brands/ingrid-starnes): Head-to-head: /demand/nz/compare/ingrid-starnes-vs-marle

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Marle: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/marle

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/marle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.