--- title: "Mario Kart: search popularity and Share of Search in New Zealand" description: "Mario Kart is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mario-kart" publisher: "Brandwave" --- # Mario Kart: search popularity and Share of Search in New Zealand Mario Kart is a video game played in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mario Kart - **Owned by**: Nintendo - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among video game franchises**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Video game franchises | 6 | 2.2% | 3.6K | - [Video game franchises](/demand/nz/categories/nz-video-game-franchises) ## How has branded search demand for Mario Kart changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mario Kart in New Zealand rose from 3.1K to 3.6K. - Across the 11 months ending August 2026, Mario Kart’s estimated Share of Search among video game franchises in New Zealand decreased from 3.1% to 2.2%. - Across the 11 months ending August 2026, Mario Kart’s estimated Share of Search among video game franchises in New Zealand peaked at 4.6% in December 2025 and was lowest at 1.5% in June 2026. ## How did search popularity change for New Zealand video game franchises in August 2026? - In August 2026, Grand Theft Auto gained estimated Share of Search among video game franchises in New Zealand, from 44.1% to 52.6%. - In August 2026, Call of Duty lost estimated Share of Search among video game franchises in New Zealand, from 13% to 9.8%. - In August 2026, Pokémon lost estimated Share of Search among video game franchises in New Zealand, from 9.9% to 6.9%. - In August 2026, Mario Kart lost estimated Share of Search among video game franchises in New Zealand, from 3% to 2.2%. - In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%. - In August 2026, EA Sports FC lost estimated Share of Search among video game franchises in New Zealand, from 1.3% to 0.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Video game franchises | 3.1K | 3.1% | 6 | | Nov 2025 | Video game franchises | 3.3K | 2.8% | 6 | | Dec 2025 | Video game franchises | 4.6K | 4.6% | 6 | | Jan 2026 | Video game franchises | 3.9K | 4.6% | 6 | | Feb 2026 | Video game franchises | 3K | 3.1% | 6 | | Mar 2026 | Video game franchises | 3.6K | 3.5% | 6 | | Apr 2026 | Video game franchises | 3.8K | 4% | 6 | | May 2026 | Video game franchises | 3.3K | 2.6% | 6 | | Jun 2026 | Video game franchises | 3.2K | 1.5% | 6 | | Jul 2026 | Video game franchises | 3.9K | 3% | 6 | | Aug 2026 | Video game franchises | 3.6K | 2.2% | 6 | | Sep 2026 | Video game franchises | — | — | — | ## How is Mario Kart measured? Brandwave collects information about searches that people make online using Mario Kart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mario kart” - “mario kart 8 deluxe” - “mario kart ds” - “mario kart game” - “mario kart near me” - “mario kart new zealand” - “mario kart nz” - “mario kart online” - “mario kart ps5” - “mario kart snes” - “mario kart switch” - “mario kart video game” - “mario kart wii” - “mariokart” - “mariokart 8” - “mariokart game” - “mariokart ps5” - “mariokart video game” ## Which video game franchises compete with Mario Kart? - [Grand Theft Auto](/demand/nz/brands/grand-theft-auto) - [Fortnite](/demand/nz/brands/fortnite): Head-to-head: /demand/nz/compare/fortnite-vs-mario-kart - [Call of Duty](/demand/nz/brands/call-of-duty): Head-to-head: /demand/nz/compare/call-of-duty-vs-mario-kart - [Pokémon](/demand/nz/brands/pokemon): Head-to-head: /demand/nz/compare/mario-kart-vs-pokemon - [The Legend of Zelda](/demand/nz/brands/the-legend-of-zelda): Head-to-head: /demand/nz/compare/mario-kart-vs-the-legend-of-zelda - [EA Sports FC](/demand/nz/brands/ea-sports-fc): Head-to-head: /demand/nz/compare/ea-sports-fc-vs-mario-kart ## Who owns Mario Kart? Mario Kart is owned by Nintendo. Brandwave also tracks The Legend of Zelda, owned by the same company, in New Zealand. - [Nintendo](/demand/nz/companies/nintendo): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Mario Kart? Mario Kart is owned by Nintendo. Brandwave also tracks The Legend of Zelda, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Mario Kart: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mario-kart This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mario-kart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.