--- title: "Marcelo & Co Hair Design: search popularity in New Zealand" description: "An Auckland hair salon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/marcelo-co-hair-design" publisher: "Brandwave" --- # Marcelo & Co Hair Design: search popularity in New Zealand An Auckland hair salon. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Marcelo & Co Hair Design - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Auckland hair salons**: 10.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland hair salons | 5 | 10.4% | 500 | - [Auckland hair salons](/demand/nz/locations/auckland/hair-salons) ## Top Auckland hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Marcelo & Co Hair Design appeared in all three answers. Marcelo & Co Hair Design is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | ASC Salon | 1st | 3 of 3 | 3 of 3 | | Marcelo & Co Hair Design | 2nd | 3 of 3 | 3 of 3 | | Stephen Marr | 3rd | 2 of 3 | 2 of 3 | | The Cut Co | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland hair salons - Asked ChatGPT "Which hair salon should I go to in Auckland, New Zealand?": 1. Marcelo & Co Hair Design, 2. ASC Salon, 3. The Cut Co, 4. Stephen Marr - Asked ChatGPT "What are the best hair salons in Auckland, New Zealand?": 1. Stephen Marr, 2. ASC Salon, 3. Marcelo & Co Hair Design, 4. The Cut Co - Asked ChatGPT "What's the best hair salon in Auckland, New Zealand for a haircut?": 1. ASC Salon, 2. Marcelo & Co Hair Design Not named in any answer: Servilles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Marcelo & Co Hair Design changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Marcelo & Co Hair Design in New Zealand rose from 430 to 500. - Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand increased from 8.2% to 10.4%. - Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand peaked at 11.2% in February 2026 and was lowest at 7.6% in March 2026. ## How did search popularity change for New Zealand Auckland hair salons in September 2026? - In September 2026, The Cut Co overtook Stephen Marr to rank 2nd among Auckland hair salons in New Zealand, with 27.1% of the searches. - In September 2026, ASC Salon lost share of searches among Auckland hair salons in New Zealand, from 15.8% to 12.3%. - In September 2026, Stephen Marr lost share of searches among Auckland hair salons in New Zealand, from 23.1% to 22.1%. - In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%. - Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland hair salons | 410 | 8.2% | 5 | | Nov 2025 | Auckland hair salons | 430 | 8.5% | 5 | | Dec 2025 | Auckland hair salons | 480 | 9.6% | 5 | | Jan 2026 | Auckland hair salons | 530 | 10.8% | 5 | | Feb 2026 | Auckland hair salons | 480 | 11.2% | 5 | | Mar 2026 | Auckland hair salons | 410 | 7.6% | 5 | | Apr 2026 | Auckland hair salons | 480 | 10% | 5 | | May 2026 | Auckland hair salons | 490 | 9.8% | 5 | | Jun 2026 | Auckland hair salons | 410 | 8.4% | 5 | | Jul 2026 | Auckland hair salons | 480 | 9.9% | 5 | | Aug 2026 | Auckland hair salons | 500 | 11% | 5 | | Sep 2026 | Auckland hair salons | 500 | 10.4% | 5 | ## How are Marcelo & Co Hair Design’s branded searches counted? Brandwave collects information about searches that people make online using Marcelo & Co Hair Design’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “marcelo & co hair design” - “marcelo and co” ## Which Auckland hair salons compete with Marcelo & Co Hair Design? - [Servilles](/demand/nz/brands/servilles): Head-to-head: /demand/nz/compare/marcelo-co-hair-design-vs-servilles - [The Cut Co](/demand/nz/brands/the-cut-co): Head-to-head: /demand/nz/compare/marcelo-co-hair-design-vs-the-cut-co - [Stephen Marr](/demand/nz/brands/stephen-marr): Head-to-head: /demand/nz/compare/marcelo-co-hair-design-vs-stephen-marr - [ASC Salon](/demand/nz/brands/asc-salon): Head-to-head: /demand/nz/compare/asc-salon-vs-marcelo-co-hair-design ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Marcelo & Co Hair Design: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/marcelo-co-hair-design This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/marcelo-co-hair-design. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.