---
title: "Māori+: search popularity and Share of Search in New Zealand"
description: "The streaming service of Whakaata Māori, New Zealand's Māori public broadcaster. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/maori-plus"
publisher: "Brandwave"
---

# Māori+: search popularity and Share of Search in New Zealand

The streaming service of Whakaata Māori, New Zealand's Māori public broadcaster. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Māori+
- **Owned by**: Whakaata Māori
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among TV and streaming services**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| TV and streaming services | 9 | 1.7% | 21.1K |

- [New Zealand TV and streaming services](/demand/nz/categories/nz-tv-and-streaming)

## How has branded search demand for Māori+ changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Māori+ in New Zealand rose from 15K to 21.1K.
- Across the 11 months ending August 2026, Māori+’s estimated Share of Search among TV and streaming services in New Zealand peaked at 3.5% in March 2026 and was lowest at 0.8% in December 2025.
- Across the 11 months ending August 2026, Māori+ rose from 10th to 9th among TV and streaming services in New Zealand.

## How did search popularity change for New Zealand TV and streaming services in August 2026?

- In August 2026, Netflix overtook TVNZ+ to take the highest estimated Share of Search among TV and streaming services in New Zealand, at 22.9%.
- In August 2026, Disney+ overtook Sky Sport Now to rank 4th among TV and streaming services in New Zealand, at 10%.
- In August 2026, Sky gained estimated Share of Search among TV and streaming services in New Zealand, from 11.2% to 13.5%.
- In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.
- In August 2026, ThreeNow gained estimated Share of Search among TV and streaming services in New Zealand, from 3.8% to 4.8%.
- In August 2026, TVNZ+ lost estimated Share of Search among TV and streaming services in New Zealand, from 33.9% to 22%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TV and streaming services | 15K | 1.2% | 10 |
| Nov 2025 | TV and streaming services | 37.6K | 3.1% | 9 |
| Dec 2025 | TV and streaming services | 9.4K | 0.8% | 10 |
| Jan 2026 | TV and streaming services | 16.7K | 1.4% | 10 |
| Feb 2026 | TV and streaming services | 25.1K | 2.1% | 9 |
| Mar 2026 | TV and streaming services | 46K | 3.5% | 9 |
| Apr 2026 | TV and streaming services | 30.8K | 2.3% | 10 |
| May 2026 | TV and streaming services | 30.8K | 2.3% | 10 |
| Jun 2026 | TV and streaming services | 30.8K | 1.7% | 10 |
| Jul 2026 | TV and streaming services | 36.8K | 2.3% | 9 |
| Aug 2026 | TV and streaming services | 21.1K | 1.7% | 9 |
| Sep 2026 | TV and streaming services | — | — | — |

## How is Māori+ measured?

Brandwave collects information about searches that people make online using Māori+’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Māori Plus”
- “maori television”
- “Māori TV”
- “Whakaata Māori”

## Which TV and streaming services compete with Māori+?

- [Netflix](/demand/nz/brands/netflix)
- [TVNZ+](/demand/nz/brands/tvnz-plus)
- [Sky](/demand/nz/brands/sky)
- [Disney+](/demand/nz/brands/disney-plus)
- [Sky Sport Now](/demand/nz/brands/sky-sport-now): Head-to-head: /demand/nz/compare/maori-plus-vs-sky-sport-now
- [Prime Video](/demand/nz/brands/prime-video): Head-to-head: /demand/nz/compare/maori-plus-vs-prime-video
- [Sky Go](/demand/nz/brands/sky-go): Head-to-head: /demand/nz/compare/maori-plus-vs-sky-go
- [ThreeNow](/demand/nz/brands/threenow): Head-to-head: /demand/nz/compare/maori-plus-vs-threenow
- [Neon](/demand/nz/brands/neon): Head-to-head: /demand/nz/compare/maori-plus-vs-neon

## Who owns Māori+?

Māori+ is owned by Whakaata Māori. Brandwave does not track any other brands owned by Whakaata Māori.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Māori+?

Māori+ is owned by Whakaata Māori. Brandwave does not track any other brands owned by Whakaata Māori.

## Cite this page

Brandwave. "Māori+: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/maori-plus

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maori-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
