---
title: "Manheim: search popularity and Share of Search in New Zealand"
description: "Manheim auctions vehicles in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/manheim"
publisher: "Brandwave"
---

# Manheim: search popularity and Share of Search in New Zealand

Manheim auctions vehicles in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Manheim
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among vehicle auction houses**: 19.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Vehicle auction houses | 2 | 19.3% | 28.1K |

- [Vehicle auction houses](/demand/nz/categories/nz-vehicle-auction-houses)

## How has branded search demand for Manheim changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Manheim in New Zealand held steady, from 27.5K to 28.1K.
- Across the 11 months ending August 2026, Manheim’s estimated Share of Search among vehicle auction houses in New Zealand peaked at 21.8% in June 2026 and was lowest at 17.1% in January 2026.

## How did search popularity change for New Zealand vehicle auction houses in August 2026?

- In August 2026, Turners gained estimated Share of Search among vehicle auction houses in New Zealand, from 78.8% to 79.4%.
- In August 2026, Manheim lost estimated Share of Search among vehicle auction houses in New Zealand, from 19.9% to 19.3%.
- Estimated monthly branded searches for Grays in New Zealand rose 77.8% over 11 measured months, from 90 to 160 in August 2026.
- Estimated monthly branded searches for Pickles in New Zealand rose 12.7% over 11 measured months, from 1.6K to 1.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vehicle auction houses | 27.5K | 19.4% | 2 |
| Nov 2025 | Vehicle auction houses | 27.9K | 19.5% | 2 |
| Dec 2025 | Vehicle auction houses | 22.2K | 17.8% | 2 |
| Jan 2026 | Vehicle auction houses | 27.9K | 17.1% | 2 |
| Feb 2026 | Vehicle auction houses | 27.1K | 18.5% | 2 |
| Mar 2026 | Vehicle auction houses | 29.2K | 18.1% | 2 |
| Apr 2026 | Vehicle auction houses | 27.1K | 18.6% | 2 |
| May 2026 | Vehicle auction houses | 28.2K | 19% | 2 |
| Jun 2026 | Vehicle auction houses | 33.4K | 21.8% | 2 |
| Jul 2026 | Vehicle auction houses | 28K | 19.9% | 2 |
| Aug 2026 | Vehicle auction houses | 28.1K | 19.3% | 2 |
| Sep 2026 | Vehicle auction houses | — | — | — |

## How is Manheim measured?

Brandwave collects information about searches that people make online using Manheim’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “auction manheim”
- “manheim”
- “manheim auction au”
- “manheim auction list”
- “manheim auto auction”
- “manheim car auction”
- “manheim cars”
- “manheim co nz”
- “manheim ltd”
- “manheim machinery auction”
- “manheim near me”
- “manheim nz”
- “manheim online”

## Which vehicle auction houses compete with Manheim?

- [Turners](/demand/nz/brands/turners): Head-to-head: /demand/nz/compare/manheim-vs-turners
- [Pickles](/demand/nz/brands/pickles): Head-to-head: /demand/nz/compare/manheim-vs-pickles
- [Grays](/demand/nz/brands/grays): Head-to-head: /demand/nz/compare/grays-vs-manheim

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Manheim: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/manheim

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/manheim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.