--- title: "Manduka: search popularity in New Zealand" description: "Manduka makes yoga mats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/manduka" publisher: "Brandwave" --- # Manduka: search popularity in New Zealand Manduka makes yoga mats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Manduka - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among mat strap brands**: 0.18% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mat strap brands | 3 | 0.18% | 160 | | Yoga mat brands | 2 | 23.5% | 160 | - [Mat strap brands](/demand/nz/categories/nz-mat-strap-brands) - [Yoga mat brands](/demand/nz/categories/nz-yoga-mat-brands) ## Top mat strap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Manduka was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Manduka is the joint most recommended of the three. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Manduka | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Alo Yoga | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mat strap brands - Asked ChatGPT "Which mat strap brand should I buy in New Zealand?": 1. Manduka, 2. Lululemon - Asked ChatGPT "What are the best mat strap brands in New Zealand?": 1. Lululemon, 2. Manduka - Asked ChatGPT "What's the best mat strap brand in New Zealand for carrying a mat?": 1. Manduka - Searched Google, AI Overview "yoga mat strap": 1. Lululemon Not named in any answer: Alo Yoga. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Manduka changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Manduka in New Zealand held steady at 160. - Across the 12 months ending September 2026, Manduka’s share of searches among mat strap brands in New Zealand peaked at 1.3% in June 2026 and was lowest at 0.15% in October 2025. - Across the 12 months ending September 2026, Manduka’s share of searches among yoga mat brands in New Zealand decreased from 27.1% to 23.5%. - Across the 12 months ending September 2026, Manduka’s share of searches among yoga mat brands in New Zealand peaked at 71% in June 2026 and was lowest at 20.5% in July 2026. ## How did search popularity change for New Zealand mat strap brands in September 2026? - Estimated monthly branded searches for Alo Yoga in New Zealand rose 24.3% over 12 measured months, from 7.6K to 9.4K in September 2026. - Estimated monthly branded searches for Lululemon in New Zealand fell 17.8% over 12 measured months, from 96.8K to 79.6K in September 2026. ## How did search popularity change for New Zealand yoga mat brands in September 2026? - In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches. - In September 2026, BAHE gained share of searches among yoga mat brands in New Zealand, from 12% to 13.2%. - In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%. - In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%. - In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%. - JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mat strap brands | 160 | 0.15% | 3 | | Nov 2025 | Mat strap brands | 300 | 0.19% | 3 | | Dec 2025 | Mat strap brands | 260 | 0.17% | 3 | | Jan 2026 | Mat strap brands | 280 | 0.26% | 3 | | Feb 2026 | Mat strap brands | 440 | 0.36% | 3 | | Mar 2026 | Mat strap brands | 310 | 0.29% | 3 | | Apr 2026 | Mat strap brands | 310 | 0.29% | 3 | | May 2026 | Mat strap brands | 640 | 0.59% | 3 | | Jun 2026 | Mat strap brands | 1.4K | 1.3% | 3 | | Jul 2026 | Mat strap brands | 160 | 0.18% | 3 | | Aug 2026 | Mat strap brands | 180 | 0.17% | 3 | | Sep 2026 | Mat strap brands | 160 | 0.18% | 3 | | Oct 2025 | Yoga mat brands | 160 | 27.1% | 2 | | Nov 2025 | Yoga mat brands | 300 | 31.9% | 1 | | Dec 2025 | Yoga mat brands | 260 | 31% | 1 | | Jan 2026 | Yoga mat brands | 280 | 28.3% | 2 | | Feb 2026 | Yoga mat brands | 440 | 40.4% | 1 | | Mar 2026 | Yoga mat brands | 310 | 26.1% | 2 | | Apr 2026 | Yoga mat brands | 310 | 27.9% | 2 | | May 2026 | Yoga mat brands | 640 | 55.2% | 1 | | Jun 2026 | Yoga mat brands | 1.4K | 71% | 1 | | Jul 2026 | Yoga mat brands | 160 | 20.5% | 2 | | Aug 2026 | Yoga mat brands | 180 | 24% | 2 | | Sep 2026 | Yoga mat brands | 160 | 23.5% | 2 | ## How are Manduka’s branded searches counted? Brandwave collects information about searches that people make online using Manduka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “manduka” - “manduka yoga mat” ## Which mat strap brands compete with Manduka? - [Lululemon](/demand/nz/brands/lululemon): Head-to-head: /demand/nz/compare/lululemon-vs-manduka - [Alo Yoga](/demand/nz/brands/alo-yoga): Head-to-head: /demand/nz/compare/alo-yoga-vs-manduka ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Manduka: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/manduka This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/manduka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.