--- title: "MAMA: search popularity in New Zealand" description: "MAMA makes instant noodles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mama-noodles" publisher: "Brandwave" --- # MAMA: search popularity in New Zealand MAMA makes instant noodles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MAMA - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cup noodles brands**: 1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cup noodles brands | 6 | 1% | 140 | - [Cup noodles brands](/demand/nz/categories/nz-cup-noodles-brands) ## Top cup noodles brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAMA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAMA is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nissin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nongshim | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Indomie | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Maggi | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Samyang | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MAMA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cup noodles brands - Asked ChatGPT "Which cup noodles brand should I buy in New Zealand?": 1. Nongshim, 2. Indomie, 3. Maggi, 4. Nissin - Asked ChatGPT "What are the best cup noodles brands in New Zealand?": 1. Nissin, 2. Nongshim, 3. Indomie, 4. Samyang, 5. Maggi, 6. MAMA - Asked ChatGPT "What's the best cup noodles brand in New Zealand for quick lunch?": 1. Nissin, 2. Nongshim, 3. Maggi, 4. Indomie - Searched Google, AI Overview "best cup noodles": 1. Nissin, 2. Indomie, 3. Nongshim - Searched Google, AI Overview "instant noodles brand": 1. Indomie, 2. Nissin, 3. Nongshim, 4. Samyang Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for MAMA changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MAMA in New Zealand rose from 110 to 140. - Across the 12 months ending September 2026, MAMA’s share of searches among cup noodles brands in New Zealand held steady, from 0.87% to 1%. ## How did search popularity change for New Zealand cup noodles brands in September 2026? - In September 2026, Samyang overtook Indomie to become the leader among cup noodles brands in New Zealand, with 32.1% of the searches. - In September 2026, Nongshim lost share of searches among cup noodles brands in New Zealand, from 21.8% to 18.3%. - In September 2026, Nissin lost share of searches among cup noodles brands in New Zealand, from 8.3% to 6.4%. - In September 2026, Maggi lost share of searches among cup noodles brands in New Zealand, from 17.2% to 16.3%. - Estimated monthly branded searches for MAMA in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026. - Estimated monthly branded searches for Indomie in New Zealand rose 14.2% over 12 measured months, from 3.2K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cup noodles brands | 110 | 0.87% | 6 | | Nov 2025 | Cup noodles brands | 110 | 0.96% | 6 | | Dec 2025 | Cup noodles brands | 110 | 1.1% | 6 | | Jan 2026 | Cup noodles brands | 110 | 0.97% | 6 | | Feb 2026 | Cup noodles brands | 90 | 0.84% | 6 | | Mar 2026 | Cup noodles brands | 170 | 1.3% | 6 | | Apr 2026 | Cup noodles brands | 110 | 0.92% | 6 | | May 2026 | Cup noodles brands | 140 | 1% | 6 | | Jun 2026 | Cup noodles brands | 140 | 1% | 6 | | Jul 2026 | Cup noodles brands | 140 | 1% | 6 | | Aug 2026 | Cup noodles brands | 170 | 1.2% | 6 | | Sep 2026 | Cup noodles brands | 140 | 1% | 6 | ## How are MAMA’s branded searches counted? Brandwave collects information about searches that people make online using MAMA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mama noodles” ## Which cup noodles brands compete with MAMA? - [Samyang](/demand/nz/brands/samyang): Head-to-head: /demand/nz/compare/mama-noodles-vs-samyang - [Indomie](/demand/nz/brands/indomie): Head-to-head: /demand/nz/compare/indomie-vs-mama-noodles - [Nongshim](/demand/nz/brands/nongshim): Head-to-head: /demand/nz/compare/mama-noodles-vs-nongshim - [Maggi](/demand/nz/brands/maggi): Head-to-head: /demand/nz/compare/maggi-vs-mama-noodles - [Nissin](/demand/nz/brands/nissin): Head-to-head: /demand/nz/compare/mama-noodles-vs-nissin ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MAMA: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mama-noodles This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mama-noodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.