---
title: "MAM: search popularity and Share of Search in New Zealand"
description: "MAM makes baby bottles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mam"
publisher: "Brandwave"
---

# MAM: search popularity and Share of Search in New Zealand

MAM makes baby bottles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MAM
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby bottle brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby bottle brands | 5 | 1.8% | 340 |

- [Baby bottle brands](/demand/nz/categories/nz-baby-bottle-brands)

## How has branded search demand for MAM changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MAM in New Zealand rose from 280 to 340.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among baby bottle brands in New Zealand peaked at 2.5% in February 2026 and was lowest at 1.5% in July 2026.

## How did search popularity change for New Zealand baby bottle brands in August 2026?

- In August 2026, Tommee Tippee gained estimated Share of Search among baby bottle brands in New Zealand, from 51.9% to 52.4%.
- In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.
- Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026.
- Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026.
- Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby bottle brands | 280 | 2.1% | 5 |
| Nov 2025 | Baby bottle brands | 230 | 1.8% | 5 |
| Dec 2025 | Baby bottle brands | 210 | 1.7% | 5 |
| Jan 2026 | Baby bottle brands | 310 | 2.1% | 5 |
| Feb 2026 | Baby bottle brands | 330 | 2.5% | 5 |
| Mar 2026 | Baby bottle brands | 220 | 1.5% | 5 |
| Apr 2026 | Baby bottle brands | 250 | 1.8% | 5 |
| May 2026 | Baby bottle brands | 270 | 1.7% | 5 |
| Jun 2026 | Baby bottle brands | 280 | 1.7% | 5 |
| Jul 2026 | Baby bottle brands | 270 | 1.5% | 5 |
| Aug 2026 | Baby bottle brands | 340 | 1.8% | 5 |
| Sep 2026 | Baby bottle brands | — | — | — |

## How is MAM measured?

Brandwave collects information about searches that people make online using MAM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mam bottles”
- “mam dummy”
- “mam newborn bottles”
- “mam teats”

## Which baby bottle brands compete with MAM?

- [Tommee Tippee](/demand/nz/brands/tommee-tippee): Head-to-head: /demand/nz/compare/mam-vs-tommee-tippee
- [Pigeon](/demand/nz/brands/pigeon): Head-to-head: /demand/nz/compare/mam-vs-pigeon
- [Dr. Brown's](/demand/nz/brands/dr-browns): Head-to-head: /demand/nz/compare/dr-browns-vs-mam
- [Philips Avent](/demand/nz/brands/philips-avent): Head-to-head: /demand/nz/compare/mam-vs-philips-avent

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MAM: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mam

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.