---
title: "Malo: search popularity and Share of Search in New Zealand"
description: "Malo offers Havelock North restaurant services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/malo"
publisher: "Brandwave"
---

# Malo: search popularity and Share of Search in New Zealand

Malo offers Havelock North restaurant services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Malo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among havelock north restaurants**: 47.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Havelock North restaurants | 1 | 47.1% | 1.7K |

- [Havelock North restaurants](/demand/nz/categories/nz-havelock-north-restaurants)

## How has branded search demand for Malo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Malo in New Zealand held steady, from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Malo’s estimated Share of Search among havelock north restaurants in New Zealand increased from 44.8% to 47.1%.
- Across the 11 months ending August 2026, Malo’s estimated Share of Search among havelock north restaurants in New Zealand peaked at 51.6% in May 2026 and was lowest at 37.9% in April 2026.

## How did search popularity change for New Zealand havelock north restaurants in August 2026?

- In August 2026, Piku gained estimated Share of Search among havelock north restaurants in New Zealand, from 26.8% to 32%.
- In August 2026, Malo lost estimated Share of Search among havelock north restaurants in New Zealand, from 50.3% to 47.1%.
- In August 2026, Deliciosa lost estimated Share of Search among havelock north restaurants in New Zealand, from 22.9% to 20.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Havelock North restaurants | 1.8K | 44.8% | 1 |
| Nov 2025 | Havelock North restaurants | 1.8K | 45.2% | 1 |
| Dec 2025 | Havelock North restaurants | 2.2K | 42.7% | 1 |
| Jan 2026 | Havelock North restaurants | 2.2K | 45.2% | 1 |
| Feb 2026 | Havelock North restaurants | 1.8K | 45.9% | 1 |
| Mar 2026 | Havelock North restaurants | 1.5K | 39.7% | 1 |
| Apr 2026 | Havelock North restaurants | 1.5K | 37.9% | 2 |
| May 2026 | Havelock North restaurants | 2.1K | 51.6% | 1 |
| Jun 2026 | Havelock North restaurants | 1.5K | 49% | 1 |
| Jul 2026 | Havelock North restaurants | 1.7K | 50.3% | 1 |
| Aug 2026 | Havelock North restaurants | 1.7K | 47.1% | 1 |
| Sep 2026 | Havelock North restaurants | — | — | — |

## How is Malo measured?

Brandwave collects information about searches that people make online using Malo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “malo havelock north”
- “malo havelock north menu”
- “malo restaurant”
- “malo restaurant havelock north”

## Which havelock north restaurants compete with Malo?

- [Piku](/demand/nz/brands/piku): Head-to-head: /demand/nz/compare/malo-vs-piku
- [Deliciosa](/demand/nz/brands/deliciosa): Head-to-head: /demand/nz/compare/deliciosa-vs-malo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Malo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/malo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/malo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.