--- title: "Malik: search popularity in New Zealand" description: "Malik makes field hockey sticks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/malik" publisher: "Brandwave" --- # Malik: search popularity in New Zealand Malik makes field hockey sticks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Malik - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hockey gear brands**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hockey gear brands | 7 | 2.6% | 30 | - [Hockey gear brands](/demand/nz/categories/nz-hockey-gear-brands) ## Top hockey gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Malik did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gryphon | 1st | 3 of 3 | 3 of 3 | | Adidas | 2nd | 3 of 3 | 3 of 3 | | Grays | 3rd | 2 of 3 | 2 of 3 | | Kookaburra | 4th | 3 of 3 | 3 of 3 | | OBO | 5th | 3 of 3 | 3 of 3 | | Osaka | 6th | 1 of 3 | 1 of 3 | | Bauer | 7th | 2 of 3 | 2 of 3 | | Malik | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hockey gear brands - Asked ChatGPT "Which hockey gear brand should I buy in New Zealand?": 1. Gryphon, 2. Kookaburra, 3. Adidas, 4. OBO, 5. Bauer - Asked ChatGPT "What are the best hockey gear brands in New Zealand?": 1. Gryphon, 2. Adidas, 3. Grays, 4. Kookaburra, 5. OBO, 6. Bauer - Asked ChatGPT "What's the best hockey gear brand in New Zealand for field hockey?": 1. Grays, 2. Osaka, 3. Adidas, 4. Gryphon, 5. Kookaburra, 6. OBO Not named in any answer: Malik. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Malik changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Malik in New Zealand rose from 20 to 30. - Across the 12 months ending September 2026, Malik’s share of searches among hockey gear brands in New Zealand increased from 2.1% to 2.6%. - Across the 12 months ending September 2026, Malik’s share of searches among hockey gear brands in New Zealand peaked at 3.4% in May 2026 and was lowest at 1.8% in March 2026. - Across the 12 months ending September 2026, Malik rose from 8th to 7th among hockey gear brands in New Zealand. ## How did search popularity change for New Zealand hockey gear brands in September 2026? - In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches. - In September 2026, Malik overtook Bauer to rank 7th among hockey gear brands in New Zealand, with 2.6% of the searches. - In September 2026, Osaka lost share of searches among hockey gear brands in New Zealand, from 34.2% to 30.4%. - In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%. - In September 2026, OBO lost share of searches among hockey gear brands in New Zealand, from 5.8% to 4.3%. - In September 2026, Grays lost share of searches among hockey gear brands in New Zealand, from 16.8% to 15.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hockey gear brands | 20 | 2.1% | 8 | | Nov 2025 | Hockey gear brands | 20 | 1.9% | 8 | | Dec 2025 | Hockey gear brands | 20 | 2.6% | 7 | | Jan 2026 | Hockey gear brands | 20 | 2.7% | 7 | | Feb 2026 | Hockey gear brands | 20 | 1.9% | 8 | | Mar 2026 | Hockey gear brands | 30 | 1.8% | 7 | | Apr 2026 | Hockey gear brands | 30 | 2.4% | 7 | | May 2026 | Hockey gear brands | 50 | 3.4% | 7 | | Jun 2026 | Hockey gear brands | 50 | 3.4% | 7 | | Jul 2026 | Hockey gear brands | 30 | 3% | 8 | | Aug 2026 | Hockey gear brands | 30 | 1.9% | 8 | | Sep 2026 | Hockey gear brands | 30 | 2.6% | 7 | ## How are Malik’s branded searches counted? Brandwave collects information about searches that people make online using Malik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “malik hockey” - “malik hockey stick” ## Which hockey gear brands compete with Malik? - [Osaka](/demand/nz/brands/osaka-hockey) - [Kookaburra](/demand/nz/brands/kookaburra) - [Gryphon](/demand/nz/brands/gryphon): Head-to-head: /demand/nz/compare/gryphon-vs-malik - [Grays](/demand/nz/brands/grays-hockey): Head-to-head: /demand/nz/compare/grays-hockey-vs-malik - [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-malik - [OBO](/demand/nz/brands/obo-hockey): Head-to-head: /demand/nz/compare/malik-vs-obo-hockey - [Bauer](/demand/nz/brands/bauer-hockey): Head-to-head: /demand/nz/compare/bauer-hockey-vs-malik ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Malik: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/malik This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/malik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.