--- title: "Make-A-Wish NZ: search popularity in New Zealand" description: "Make-A-Wish NZ grants wishes for children with critical illnesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/make-a-wish-nz" publisher: "Brandwave" --- # Make-A-Wish NZ: search popularity in New Zealand Make-A-Wish NZ grants wishes for children with critical illnesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Make-A-Wish NZ - **Owned by**: Make-A-Wish New Zealand - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among child and family charities**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Child and family charities | 7 | 2.3% | 260 | - [Child and family charities](/demand/nz/categories/nz-child-and-family-charities) ## Top child and family charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Make-A-Wish NZ did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barnardos Early Learning | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | KidsCan | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Variety | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Plunket | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | ChildFund New Zealand | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Ronald McDonald House Charities | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | IHC New Zealand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Make-A-Wish NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about child and family charities - Asked ChatGPT "Which child and family charity should I join in New Zealand?": 1. Barnardos Early Learning, 2. Plunket - Asked ChatGPT "What are the best child and family charities in New Zealand?": 1. KidsCan, 2. Barnardos Early Learning, 3. Variety, 4. Ronald McDonald House Charities, 5. ChildFund New Zealand - Asked ChatGPT "What's the best child and family charity in New Zealand for supporting children?": 1. Variety, 2. KidsCan, 3. Barnardos Early Learning, 4. ChildFund New Zealand - Searched Google, AI Overview "family support charity": named none of the brands we track Not named in any answer: IHC New Zealand, Starship Foundation and Make-A-Wish NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Make-A-Wish NZ changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Make-A-Wish NZ in New Zealand fell from 320 to 260. - Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand decreased from 3% to 2.3%. - Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand peaked at 3.5% in April 2026 and was lowest at 2.3% in September 2026. ## How did search popularity change for New Zealand child and family charities in September 2026? - In September 2026, Barnardos Early Learning gained share of searches among child and family charities in New Zealand, from 15.9% to 20.9%. - In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%. - In September 2026, IHC New Zealand gained share of searches among child and family charities in New Zealand, from 7.7% to 9.3%. - In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%. - In September 2026, Ronald McDonald House Charities lost share of searches among child and family charities in New Zealand, from 4.9% to 1.8%. - Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Child and family charities | 320 | 3% | 7 | | Nov 2025 | Child and family charities | 260 | 2.3% | 8 | | Dec 2025 | Child and family charities | 260 | 2.8% | 7 | | Jan 2026 | Child and family charities | 260 | 2.8% | 8 | | Feb 2026 | Child and family charities | 260 | 2.7% | 8 | | Mar 2026 | Child and family charities | 320 | 2.8% | 7 | | Apr 2026 | Child and family charities | 320 | 3.5% | 7 | | May 2026 | Child and family charities | 260 | 2.3% | 7 | | Jun 2026 | Child and family charities | 320 | 2.8% | 7 | | Jul 2026 | Child and family charities | 320 | 2.8% | 8 | | Aug 2026 | Child and family charities | 320 | 2.7% | 7 | | Sep 2026 | Child and family charities | 260 | 2.3% | 7 | ## How are Make-A-Wish NZ’s branded searches counted? Brandwave collects information about searches that people make online using Make-A-Wish NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “make a wish foundation nz” - “make a wish new zealand” - “make a wish nz” ## Which child and family charities compete with Make-A-Wish NZ? - [Plunket](/demand/nz/brands/plunket) - [Barnardos Early Learning](/demand/nz/brands/barnardos-early-learning) - [Variety](/demand/nz/brands/variety-nz): Head-to-head: /demand/nz/compare/make-a-wish-nz-vs-variety-nz - [IHC New Zealand](/demand/nz/brands/ihc-nz): Head-to-head: /demand/nz/compare/ihc-nz-vs-make-a-wish-nz - [Starship Foundation](/demand/nz/brands/starship-foundation): Head-to-head: /demand/nz/compare/make-a-wish-nz-vs-starship-foundation - [ChildFund New Zealand](/demand/nz/brands/childfund-nz): Head-to-head: /demand/nz/compare/childfund-nz-vs-make-a-wish-nz - [Ronald McDonald House Charities](/demand/nz/brands/ronald-mcdonald-house): Head-to-head: /demand/nz/compare/make-a-wish-nz-vs-ronald-mcdonald-house - [KidsCan](/demand/nz/brands/kidscan) ## Who owns Make-A-Wish NZ? Make-A-Wish NZ is owned by Make-A-Wish New Zealand. Brandwave does not track any other brands owned by Make-A-Wish New Zealand. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Make-A-Wish NZ? Make-A-Wish NZ is owned by Make-A-Wish New Zealand. Brandwave does not track any other brands owned by Make-A-Wish New Zealand. ## Cite this page Brandwave. "Make-A-Wish NZ: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/make-a-wish-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/make-a-wish-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.