---
title: "Mainland: search popularity and Share of Search in New Zealand"
description: "Mainland is a cheese brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mainland"
publisher: "Brandwave"
---

# Mainland: search popularity and Share of Search in New Zealand

Mainland is a cheese brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mainland
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cheese brands**: 18.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cheese brands | 3 | 18.1% | 2.4K |

- [Cheese brands](/demand/nz/categories/nz-cheese-brands)

## How has branded search demand for Mainland changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mainland in New Zealand rose from 1.7K to 2.4K.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand increased from 12.7% to 18.1%.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand peaked at 18.2% in May 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Mainland rose from 5th to 3rd among cheese brands in New Zealand.

## How did search popularity change for New Zealand cheese brands in August 2026?

- In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.
- In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.
- In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.
- In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.
- In August 2026, Whitestone Cheese lost estimated Share of Search among cheese brands in New Zealand, from 13.5% to 12.2%.
- Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cheese brands | 1.7K | 12.7% | 5 |
| Nov 2025 | Cheese brands | 1.3K | 9.8% | 5 |
| Dec 2025 | Cheese brands | 1.3K | 8.5% | 5 |
| Jan 2026 | Cheese brands | 1.7K | 12% | 5 |
| Feb 2026 | Cheese brands | 1.7K | 12.5% | 4 |
| Mar 2026 | Cheese brands | 2K | 14.5% | 3 |
| Apr 2026 | Cheese brands | 2.1K | 17.1% | 3 |
| May 2026 | Cheese brands | 2.2K | 18.2% | 3 |
| Jun 2026 | Cheese brands | 2K | 17.7% | 3 |
| Jul 2026 | Cheese brands | 2K | 17% | 3 |
| Aug 2026 | Cheese brands | 2.4K | 18.1% | 3 |
| Sep 2026 | Cheese brands | — | — | — |

## How is Mainland measured?

Brandwave collects information about searches that people make online using Mainland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cheese mainland”
- “mainland brie”
- “mainland cheddar”
- “mainland cheese”
- “mainland cheese 1kg”
- “mainland cheese colby”
- “mainland cheese crackers”
- “mainland colby cheese 1kg”
- “mainland edam cheese”
- “mainland grated cheese”
- “mainland mild cheese”
- “mainland mozzarella cheese”
- “mainland organic cheese”
- “mainland parmesan cheese”
- “mainland tasty cheese”
- “mainland tasty cheese 1kg”
- “mainland vintage cheese”

## Which cheese brands compete with Mainland?

- [Kāpiti](/demand/nz/brands/kapiti): Head-to-head: /demand/nz/compare/kapiti-vs-mainland
- [Puhoi Valley](/demand/nz/brands/puhoi-valley): Head-to-head: /demand/nz/compare/mainland-vs-puhoi-valley
- [Barry's Bay](/demand/nz/brands/barrys-bay): Head-to-head: /demand/nz/compare/barrys-bay-vs-mainland
- [Whitestone Cheese](/demand/nz/brands/whitestone-cheese): Head-to-head: /demand/nz/compare/mainland-vs-whitestone-cheese
- [Perfect Italiano](/demand/nz/brands/perfect-italiano): Head-to-head: /demand/nz/compare/mainland-vs-perfect-italiano

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mainland: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mainland

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mainland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.