---
title: "MailerLite: search popularity and Share of Search in New Zealand"
description: "An email marketing and newsletter platform with automation, landing pages, and websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mailerlite"
publisher: "Brandwave"
---

# MailerLite: search popularity and Share of Search in New Zealand

An email marketing and newsletter platform with automation, landing pages, and websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MailerLite
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among email marketing platforms**: 10%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Email marketing platforms | 3 | 10% | 2K |

- [Email marketing platforms](/demand/nz/categories/nz-email-marketing-platforms)

## How has branded search demand for MailerLite changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MailerLite in New Zealand rose from 1.7K to 2K.
- Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms in New Zealand increased from 7% to 10%.
- Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms in New Zealand peaked at 10% in August 2026 and was lowest at 6.8% in November 2025.

## How did search popularity change for New Zealand email marketing platforms in August 2026?

- In August 2026, Brevo gained estimated Share of Search among email marketing platforms in New Zealand, from 6.3% to 8.4%.
- In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms in New Zealand, from 13.9% to 15.1%.
- In August 2026, MailerLite gained estimated Share of Search among email marketing platforms in New Zealand, from 9.1% to 10%.
- In August 2026, Mailchimp lost estimated Share of Search among email marketing platforms in New Zealand, from 57.9% to 52.5%.
- Flodesk’s estimated Share of Search among email marketing platforms in New Zealand has gained ground for 3 months in a row, from 3.4% to 3.9% in August 2026.
- In August 2026, Constant Contact rose from 9th to 8th among email marketing platforms in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Email marketing platforms | 1.7K | 7% | 3 |
| Nov 2025 | Email marketing platforms | 1.7K | 6.8% | 3 |
| Dec 2025 | Email marketing platforms | 1.4K | 8% | 3 |
| Jan 2026 | Email marketing platforms | 1.6K | 9.2% | 3 |
| Feb 2026 | Email marketing platforms | 1.7K | 8.3% | 3 |
| Mar 2026 | Email marketing platforms | 2K | 7.8% | 3 |
| Apr 2026 | Email marketing platforms | 2K | 9.2% | 3 |
| May 2026 | Email marketing platforms | 1.7K | 7.6% | 3 |
| Jun 2026 | Email marketing platforms | 2K | 9.2% | 3 |
| Jul 2026 | Email marketing platforms | 2K | 9.1% | 3 |
| Aug 2026 | Email marketing platforms | 2K | 10% | 3 |
| Sep 2026 | Email marketing platforms | — | — | — |

## How is MailerLite measured?

Brandwave collects information about searches that people make online using MailerLite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mailerlite”
- “mailerlite com”
- “mailerlite email marketing”
- “mailerlite newsletter”
- “mailerlite pricing”

## Which email marketing platforms compete with MailerLite?

- [Mailchimp](/demand/nz/brands/mailchimp): Head-to-head: /demand/nz/compare/mailchimp-vs-mailerlite
- [Klaviyo](/demand/nz/brands/klaviyo): Head-to-head: /demand/nz/compare/klaviyo-vs-mailerlite
- [Brevo](/demand/nz/brands/brevo): Head-to-head: /demand/nz/compare/brevo-vs-mailerlite
- [Campaign Monitor](/demand/nz/brands/campaign-monitor): Head-to-head: /demand/nz/compare/campaign-monitor-vs-mailerlite
- [Flodesk](/demand/nz/brands/flodesk): Head-to-head: /demand/nz/compare/flodesk-vs-mailerlite
- [ActiveCampaign](/demand/nz/brands/activecampaign)
- [Constant Contact](/demand/nz/brands/constant-contact)
- [Omnisend](/demand/nz/brands/omnisend)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MailerLite: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mailerlite

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mailerlite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.