--- title: "Magnum: search popularity and Share of Search in New Zealand" description: "Magnum is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/magnum" publisher: "Brandwave" --- # Magnum: search popularity and Share of Search in New Zealand Magnum is an ice cream brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Magnum - **Owned by**: Unilever - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among ice cream brands**: 3.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 6 | 3.5% | 3.1K | - [Ice cream brands](/demand/nz/categories/nz-ice-cream-brands) ## How has branded search demand for Magnum changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Magnum in New Zealand rose from 1.9K to 3.1K. - Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands in New Zealand increased from 1.7% to 3.5%. - Across the 11 months ending August 2026, Magnum rose from 7th to 6th among ice cream brands in New Zealand. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%. - In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%. - In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%. - In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%. - In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%. - Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 1.9K | 1.7% | 7 | | Nov 2025 | Ice cream brands | 1.9K | 1.8% | 7 | | Dec 2025 | Ice cream brands | 2K | 1.8% | 7 | | Jan 2026 | Ice cream brands | 2.3K | 2.1% | 7 | | Feb 2026 | Ice cream brands | 2.3K | 2.2% | 7 | | Mar 2026 | Ice cream brands | 2K | 2.1% | 7 | | Apr 2026 | Ice cream brands | 2K | 2.4% | 7 | | May 2026 | Ice cream brands | 2.1K | 2.2% | 7 | | Jun 2026 | Ice cream brands | 2.2K | 3.3% | 7 | | Jul 2026 | Ice cream brands | 2.5K | 2.9% | 7 | | Aug 2026 | Ice cream brands | 3.1K | 3.5% | 6 | | Sep 2026 | Ice cream brands | — | — | — | ## How is Magnum measured? Brandwave collects information about searches that people make online using Magnum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “magnum almond ice cream” - “magnum classic ice cream” - “magnum ice cream bars” - “magnum ice cream company” - “magnum ice cream price” - “magnum ice cream tub” - “magnum icecream” - “magnum nz” - “vegan magnum ice cream” ## Which ice cream brands compete with Magnum? - [Duck Island](/demand/nz/brands/duck-island) - [Ben & Jerry's](/demand/nz/brands/ben-and-jerrys) - [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery): Head-to-head: /demand/nz/compare/lewis-road-creamery-vs-magnum - [Tip Top](/demand/nz/brands/tip-top): Head-to-head: /demand/nz/compare/magnum-vs-tip-top - [Kāpiti](/demand/nz/brands/kapiti): Head-to-head: /demand/nz/compare/kapiti-vs-magnum - [Much Moore](/demand/nz/brands/much-moore): Head-to-head: /demand/nz/compare/magnum-vs-much-moore - [Deep South](/demand/nz/brands/deep-south): Head-to-head: /demand/nz/compare/deep-south-vs-magnum - [Killinchy Gold](/demand/nz/brands/killinchy-gold) ## Who owns Magnum? Magnum is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. - [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Magnum? Magnum is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Magnum: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/magnum This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.