--- title: "MAGNA-TILES: search popularity in New Zealand" description: "A brand of magnetic building tiles for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/magna-tiles" publisher: "Brandwave" --- # MAGNA-TILES: search popularity in New Zealand A brand of magnetic building tiles for children. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MAGNA-TILES - **Owned by**: Valtech - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among toy brands**: 0.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toy brands | 9 | 0.8% | 1K | - [Toy brands](/demand/nz/categories/nz-toy-brands) ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAGNA-TILES was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAGNA-TILES is the sixth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Nerf and Hasbro. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for MAGNA-TILES changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MAGNA-TILES in New Zealand rose from 880 to 1K. - Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands in New Zealand held steady, from 0.75% to 0.8%. ## How did search popularity change for New Zealand toy brands in September 2026? - In September 2026, Connetix overtook VTech to rank 4th among toy brands in New Zealand, with 3.5% of the searches. - In September 2026, Barbie gained share of searches among toy brands in New Zealand, from 14.7% to 15.8%. - In September 2026, Hot Wheels gained share of searches among toy brands in New Zealand, from 8.2% to 8.8%. - In September 2026, LEGO lost share of searches among toy brands in New Zealand, from 69.1% to 64.5%. - In September 2026, Hasbro rose from 11th to 10th among toy brands in New Zealand. - In September 2026, Ravensburger fell from 10th to 11th among toy brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toy brands | 880 | 0.75% | 9 | | Nov 2025 | Toy brands | 1K | 0.66% | 9 | | Dec 2025 | Toy brands | 1K | 0.57% | 9 | | Jan 2026 | Toy brands | 590 | 0.42% | 10 | | Feb 2026 | Toy brands | 720 | 0.72% | 9 | | Mar 2026 | Toy brands | 720 | 0.71% | 9 | | Apr 2026 | Toy brands | 590 | 0.53% | 10 | | May 2026 | Toy brands | 720 | 0.6% | 9 | | Jun 2026 | Toy brands | 720 | 0.6% | 9 | | Jul 2026 | Toy brands | 1K | 0.86% | 8 | | Aug 2026 | Toy brands | 880 | 0.66% | 9 | | Sep 2026 | Toy brands | 1K | 0.8% | 9 | ## How are MAGNA-TILES’s branded searches counted? Brandwave collects information about searches that people make online using MAGNA-TILES’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “magna tiles” - “magnatiles” ## Which toy brands compete with MAGNA-TILES? - [LEGO](/demand/nz/brands/lego) - [Barbie](/demand/nz/brands/barbie) - [Hot Wheels](/demand/nz/brands/hot-wheels) - [Connetix](/demand/nz/brands/connetix) - [VTech](/demand/nz/brands/vtech) - [Fisher-Price](/demand/nz/brands/fisher-price): Head-to-head: /demand/nz/compare/fisher-price-vs-magna-tiles - [Playmobil](/demand/nz/brands/playmobil): Head-to-head: /demand/nz/compare/magna-tiles-vs-playmobil - [Nerf](/demand/nz/brands/nerf): Head-to-head: /demand/nz/compare/magna-tiles-vs-nerf - [Hasbro](/demand/nz/brands/hasbro): Head-to-head: /demand/nz/compare/hasbro-vs-magna-tiles - [Ravensburger](/demand/nz/brands/ravensburger): Head-to-head: /demand/nz/compare/magna-tiles-vs-ravensburger - [Melissa & Doug](/demand/nz/brands/melissa-and-doug) ## Who owns MAGNA-TILES? MAGNA-TILES is owned by Valtech. Brandwave does not track any other brands owned by Valtech. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns MAGNA-TILES? MAGNA-TILES is owned by Valtech. Brandwave does not track any other brands owned by Valtech. ## Cite this page Brandwave. "MAGNA-TILES: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/magna-tiles This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/magna-tiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.