--- title: "Magic: search popularity and Share of Search in New Zealand" description: "A New Zealand radio station playing music from the 1950s and 1960s. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/magic" publisher: "Brandwave" --- # Magic: search popularity and Share of Search in New Zealand A New Zealand radio station playing music from the 1950s and 1960s. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Magic - **Owned by**: MediaWorks - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among radio stations**: 0.63% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | radio stations | 11 | 0.63% | 1.4K | - [New Zealand radio stations](/demand/nz/categories/nz-radio-stations) ## How has branded search demand for Magic changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Magic in New Zealand fell from 4.2K to 1.4K. - Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand decreased from 1.8% to 0.63%. - Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand peaked at 2.4% in November 2025 and was lowest at 0.59% in July 2026. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%. - In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%. - In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%. - In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%. - In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%. - In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | radio stations | 4.2K | 1.8% | 11 | | Nov 2025 | radio stations | 5.1K | 2.4% | 11 | | Dec 2025 | radio stations | 2.7K | 1.4% | 11 | | Jan 2026 | radio stations | 2.1K | 1.1% | 11 | | Feb 2026 | radio stations | 1.8K | 0.94% | 11 | | Mar 2026 | radio stations | 1.8K | 0.82% | 11 | | Apr 2026 | radio stations | 1.5K | 0.73% | 11 | | May 2026 | radio stations | 1.2K | 0.62% | 11 | | Jun 2026 | radio stations | 1.2K | 0.61% | 11 | | Jul 2026 | radio stations | 1.1K | 0.59% | 11 | | Aug 2026 | radio stations | 1.4K | 0.63% | 11 | | Sep 2026 | radio stations | — | — | — | ## How is Magic measured? Brandwave collects information about searches that people make online using Magic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “magic nz” - “magic radio” - “magic rova” - “rova magic” - “rova magic radio” ## Which radio stations compete with Magic? - [Newstalk ZB](/demand/nz/brands/newstalk-zb) - [RNZ National](/demand/nz/brands/rnz-national) - [The Rock](/demand/nz/brands/the-rock) - [The Breeze](/demand/nz/brands/the-breeze) - [Radio Hauraki](/demand/nz/brands/radio-hauraki) - [More FM](/demand/nz/brands/more-fm): Head-to-head: /demand/nz/compare/magic-vs-more-fm - [The Hits](/demand/nz/brands/the-hits): Head-to-head: /demand/nz/compare/magic-vs-the-hits - [ZM](/demand/nz/brands/zm): Head-to-head: /demand/nz/compare/magic-vs-zm - [Coast](/demand/nz/brands/coast): Head-to-head: /demand/nz/compare/coast-vs-magic - [The Edge](/demand/nz/brands/the-edge): Head-to-head: /demand/nz/compare/magic-vs-the-edge ## Who owns Magic? Magic is owned by MediaWorks. Brandwave also tracks More FM, rova, The Breeze, The Edge and The Rock, owned by the same company, in New Zealand. - [MediaWorks](/demand/nz/companies/mediaworks): Owns 6 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Magic? Magic is owned by MediaWorks. Brandwave also tracks More FM, rova, The Breeze, The Edge and The Rock, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Magic: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/magic This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/magic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.