---
title: "Magic: The Gathering: search popularity and Share of Search in New Zealand"
description: "Magic: The Gathering is a trading card game sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/magic-the-gathering"
publisher: "Brandwave"
---

# Magic: The Gathering: search popularity and Share of Search in New Zealand

Magic: The Gathering is a trading card game sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Magic: The Gathering
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among trading card games**: 31.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Trading card games | 2 | 31.7% | 24.8K |

- [Trading card games](/demand/nz/categories/nz-trading-card-games)

## How has branded search demand for Magic: The Gathering changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Magic: The Gathering in New Zealand rose from 14.2K to 24.8K.
- Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand increased from 30.6% to 31.7%.
- Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand peaked at 33% in November 2025 and was lowest at 24.3% in April 2026.

## How did search popularity change for New Zealand trading card games in August 2026?

- In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%.
- In August 2026, Disney Lorcana lost estimated Share of Search among trading card games in New Zealand, from 4.3% to 3.1%.
- In August 2026, Yu-Gi-Oh! lost estimated Share of Search among trading card games in New Zealand, from 9.3% to 8.4%.
- Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026.
- Estimated monthly branded searches for One Piece Card Game in New Zealand rose 139.9% over 11 measured months, from 1.5K to 3.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Trading card games | 14.2K | 30.6% | 2 |
| Nov 2025 | Trading card games | 15.2K | 33% | 2 |
| Dec 2025 | Trading card games | 14.2K | 29.6% | 2 |
| Jan 2026 | Trading card games | 16.3K | 31.4% | 2 |
| Feb 2026 | Trading card games | 14.7K | 27.5% | 2 |
| Mar 2026 | Trading card games | 16.5K | 25.9% | 2 |
| Apr 2026 | Trading card games | 15.2K | 24.3% | 2 |
| May 2026 | Trading card games | 18.8K | 25.7% | 2 |
| Jun 2026 | Trading card games | 20.2K | 26.2% | 2 |
| Jul 2026 | Trading card games | 23.5K | 31.4% | 2 |
| Aug 2026 | Trading card games | 24.8K | 31.7% | 2 |
| Sep 2026 | Trading card games | — | — | — |

## How is Magic: The Gathering measured?

Brandwave collects information about searches that people make online using Magic: The Gathering’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “magic the gathering nz”
- “magic the gathering online”
- “magic the gathering tcg”
- “magic wizards com”
- “mtg”
- “mtg card prices”
- “mtg cards”
- “mtg commander”
- “mtg deck builder”
- “mtg edh decks”
- “mtg game”
- “mtg magic”
- “mtg near me”
- “mtg secret lair”
- “mtg singles”

## Which trading card games compete with Magic: The Gathering?

- [Pokémon TCG](/demand/nz/brands/pokemon-tcg): Head-to-head: /demand/nz/compare/magic-the-gathering-vs-pokemon-tcg
- [Yu-Gi-Oh!](/demand/nz/brands/yu-gi-oh): Head-to-head: /demand/nz/compare/magic-the-gathering-vs-yu-gi-oh
- [One Piece Card Game](/demand/nz/brands/one-piece-card-game): Head-to-head: /demand/nz/compare/magic-the-gathering-vs-one-piece-card-game
- [Disney Lorcana](/demand/nz/brands/disney-lorcana): Head-to-head: /demand/nz/compare/disney-lorcana-vs-magic-the-gathering

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Magic: The Gathering: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/magic-the-gathering

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/magic-the-gathering. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.