---
title: "Maggi: search popularity and Share of Search in New Zealand"
description: "Maggi makes instant noodles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/maggi"
publisher: "Brandwave"
---

# Maggi: search popularity and Share of Search in New Zealand

Maggi makes instant noodles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Maggi
- **Owned by**: Nestlé
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among instant noodle brands**: 21.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Instant noodle brands | 3 | 21.7% | 5.9K |
| Soup and stock brands | 1 | 59.6% | 5.9K |

- [Instant noodle brands](/demand/nz/categories/nz-instant-noodle-brands)
- [Soup and stock brands](/demand/nz/categories/nz-soup-and-stock-brands)

## How has branded search demand for Maggi changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Maggi in New Zealand rose from 5K to 5.9K.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand increased from 20.4% to 21.7%.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand peaked at 22.7% in May 2026 and was lowest at 19.9% in March 2026.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among soup and stock brands in New Zealand peaked at 60% in October 2025 and was lowest at 50.6% in November 2025.

## How did search popularity change for New Zealand instant noodle brands in August 2026?

- In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.
- In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%.
- In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.
- Estimated monthly branded searches for Nissin in New Zealand rose 66.1% over 11 measured months, from 590 to 980 in August 2026.
- Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

## How did search popularity change for New Zealand soup and stock brands in August 2026?

- In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%.
- In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
- Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026.
- Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Instant noodle brands | 5K | 20.4% | 3 |
| Nov 2025 | Instant noodle brands | 4.2K | 20% | 3 |
| Dec 2025 | Instant noodle brands | 4K | 20.8% | 3 |
| Jan 2026 | Instant noodle brands | 4.6K | 21.2% | 3 |
| Feb 2026 | Instant noodle brands | 4.2K | 20.3% | 3 |
| Mar 2026 | Instant noodle brands | 4.7K | 19.9% | 3 |
| Apr 2026 | Instant noodle brands | 4.9K | 21.2% | 3 |
| May 2026 | Instant noodle brands | 5.6K | 22.7% | 3 |
| Jun 2026 | Instant noodle brands | 5.6K | 22.6% | 3 |
| Jul 2026 | Instant noodle brands | 5.5K | 21.5% | 3 |
| Aug 2026 | Instant noodle brands | 5.9K | 21.7% | 3 |
| Sep 2026 | Instant noodle brands | — | — | — |
| Oct 2025 | Soup and stock brands | 5K | 60% | 1 |
| Nov 2025 | Soup and stock brands | 4.2K | 50.6% | 1 |
| Dec 2025 | Soup and stock brands | 4K | 54.5% | 1 |
| Jan 2026 | Soup and stock brands | 4.6K | 57.7% | 1 |
| Feb 2026 | Soup and stock brands | 4.2K | 55.5% | 1 |
| Mar 2026 | Soup and stock brands | 4.7K | 55.4% | 1 |
| Apr 2026 | Soup and stock brands | 4.9K | 58.5% | 1 |
| May 2026 | Soup and stock brands | 5.6K | 59.6% | 1 |
| Jun 2026 | Soup and stock brands | 5.6K | 59.4% | 1 |
| Jul 2026 | Soup and stock brands | 5.5K | 59.5% | 1 |
| Aug 2026 | Soup and stock brands | 5.9K | 59.6% | 1 |
| Sep 2026 | Soup and stock brands | — | — | — |

## How is Maggi measured?

Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chicken maggi soup”
- “cream of chicken soup maggi”
- “curry noodles maggi”
- “maggi”
- “maggi 2 minute noodles”
- “maggi beef noodles”
- “maggi carbonara”
- “maggi chicken noodle soup”
- “maggi co nz”
- “maggi creamy chicken soup”
- “maggi cubes”
- “maggi cuppa noodles”
- “maggi curried sausages”
- “maggi curry”
- “maggi devilled sausages”
- “maggi indian noodles”
- “maggi masala”
- “maggi mushroom soup”
- “maggi near me”
- “maggi noodles”
- “maggi nz”
- “maggi onion soup”
- “maggi onion soup mix”
- “maggi online”
- “maggi oriental noodles”
- “maggi pumpkin and garlic soup”
- “maggi ramen”
- “maggi sauces”
- “maggi seafood chowder”
- “maggi season”
- “maggi soup”
- “maggi soup mix”
- “maggi soup packets”
- “maggi soup tomato”
- “maggi stroganoff”

## Which instant noodle brands compete with Maggi?

- [Samyang](/demand/nz/brands/samyang): Head-to-head: /demand/nz/compare/maggi-vs-samyang
- [Indomie](/demand/nz/brands/indomie): Head-to-head: /demand/nz/compare/indomie-vs-maggi
- [Nongshim](/demand/nz/brands/nongshim): Head-to-head: /demand/nz/compare/maggi-vs-nongshim
- [Nissin](/demand/nz/brands/nissin): Head-to-head: /demand/nz/compare/maggi-vs-nissin

## Who owns Maggi?

Maggi is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

- [Nestlé](/demand/nz/companies/nestle): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Maggi?

Maggi is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Milo, NAN, Nescafé, Nesquik, Optifast and Uncle Tobys, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Maggi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/maggi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/maggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.