--- title: "Mafell: search popularity in New Zealand" description: "A German maker of carpentry power tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mafell" publisher: "Brandwave" --- # Mafell: search popularity in New Zealand A German maker of carpentry power tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mafell - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among chain mortiser brands**: 0.17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chain mortiser brands | 5 | 0.17% | 40 | - [Chain mortiser brands](/demand/nz/categories/nz-chain-mortiser-brands) ## Top chain mortiser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mafell appeared in all five answers. Mafell is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mafell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Festool | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chain mortiser brands - Asked ChatGPT "Which chain mortiser brand should I buy in New Zealand?": 1. Makita, 2. Mafell - Asked ChatGPT "What are the best chain mortiser brands in New Zealand?": 1. Makita, 2. Mafell - Asked ChatGPT "What's the best chain mortiser brand in New Zealand for timber joinery work?": 1. Mafell, 2. Makita, 3. Festool - Searched Google, AI Overview "best chain mortiser": 1. Mafell, 2. Makita - Searched Google, AI Overview "chain mortiser brands": 1. Makita, 2. Mafell Not named in any answer: Ryobi and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Mafell changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mafell in New Zealand rose from 30 to 40. - Across the 12 months ending September 2026, Mafell’s share of searches among chain mortiser brands in New Zealand held steady, from 0.15% to 0.17%. ## How did search popularity change for New Zealand chain mortiser brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among chain mortiser brands in New Zealand, with 12.7% of the searches. - In September 2026, Makita gained share of searches among chain mortiser brands in New Zealand, from 38.9% to 40.8%. - In September 2026, Ryobi gained share of searches among chain mortiser brands in New Zealand, from 32.7% to 34.1%. - In September 2026, Milwaukee lost share of searches among chain mortiser brands in New Zealand, from 17.5% to 12.3%. - Estimated monthly branded searches for Mafell in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chain mortiser brands | 30 | 0.15% | 5 | | Nov 2025 | Chain mortiser brands | 50 | 0.22% | 5 | | Dec 2025 | Chain mortiser brands | 30 | 0.14% | 5 | | Jan 2026 | Chain mortiser brands | 30 | 0.15% | 5 | | Feb 2026 | Chain mortiser brands | 30 | 0.16% | 5 | | Mar 2026 | Chain mortiser brands | 50 | 0.24% | 5 | | Apr 2026 | Chain mortiser brands | 40 | 0.21% | 5 | | May 2026 | Chain mortiser brands | 70 | 0.37% | 5 | | Jun 2026 | Chain mortiser brands | 50 | 0.26% | 5 | | Jul 2026 | Chain mortiser brands | 20 | 0.11% | 5 | | Aug 2026 | Chain mortiser brands | 30 | 0.14% | 5 | | Sep 2026 | Chain mortiser brands | 40 | 0.17% | 5 | ## How are Mafell’s branded searches counted? Brandwave collects information about searches that people make online using Mafell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mafell” ## Which chain mortiser brands compete with Mafell? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/mafell-vs-makita - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/mafell-vs-ryobi - [Festool](/demand/nz/brands/festool): Head-to-head: /demand/nz/compare/festool-vs-mafell - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/mafell-vs-milwaukee ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mafell: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mafell This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mafell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.