--- title: "Mad Mex: search popularity in New Zealand" description: "Mad Mex is a Mexican fast casual chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mad-mex" publisher: "Brandwave" --- # Mad Mex: search popularity in New Zealand Mad Mex is a Mexican fast casual chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mad Mex - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among mexican fast casual chains**: 0.54% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mexican fast casual chains | 4 | 0.54% | 320 | - [Mexican fast casual chains](/demand/nz/categories/nz-mexican-fast-casual-chains) ## Top mexican fast casual chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mad Mex was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mad Mex is the fourth most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mexicali Fresh | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Zambrero | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Taco Bell | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Mad Mex | 4th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about mexican fast casual chains - Asked ChatGPT "Which Mexican fast casual chain should I shop at in New Zealand?": 1. Mexicali Fresh, 2. Zambrero, 3. Taco Bell - Asked ChatGPT "What are the best Mexican fast casual chains in New Zealand?": 1. Mexicali Fresh, 2. Zambrero, 3. Taco Bell, 4. Mad Mex - Asked ChatGPT "What's the best Mexican fast casual chain in New Zealand for burritos and tacos?": 1. Mexicali Fresh, 2. Zambrero, 3. Taco Bell - Searched Google, AI Overview "mexican fast casual nz": 1. Mexicali Fresh, 2. Zambrero, 3. Mad Mex Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Mad Mex changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mad Mex in New Zealand held steady at 320. - Across the 12 months ending September 2026, Mad Mex’s share of searches among mexican fast casual chains in New Zealand held steady, from 0.6% to 0.54%. ## How did search popularity change for New Zealand mexican fast casual chains in September 2026? - Estimated monthly branded searches for Taco Bell in New Zealand rose 21.2% over 12 measured months, from 37.6K to 45.5K in September 2026. - Estimated monthly branded searches for Mexicali Fresh in New Zealand fell 18.2% over 12 measured months, from 5.6K to 4.6K in September 2026. - Estimated monthly branded searches for Zambrero in New Zealand fell 14% over 12 measured months, from 9.7K to 8.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mexican fast casual chains | 320 | 0.6% | 4 | | Nov 2025 | Mexican fast casual chains | 390 | 0.72% | 4 | | Dec 2025 | Mexican fast casual chains | 320 | 0.42% | 4 | | Jan 2026 | Mexican fast casual chains | 390 | 0.54% | 4 | | Feb 2026 | Mexican fast casual chains | 320 | 0.52% | 4 | | Mar 2026 | Mexican fast casual chains | 320 | 0.52% | 4 | | Apr 2026 | Mexican fast casual chains | 390 | 0.64% | 4 | | May 2026 | Mexican fast casual chains | 390 | 0.64% | 4 | | Jun 2026 | Mexican fast casual chains | 320 | 0.53% | 4 | | Jul 2026 | Mexican fast casual chains | 390 | 0.66% | 4 | | Aug 2026 | Mexican fast casual chains | 390 | 0.66% | 4 | | Sep 2026 | Mexican fast casual chains | 320 | 0.54% | 4 | ## How are Mad Mex’s branded searches counted? Brandwave collects information about searches that people make online using Mad Mex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mad mex” ## Which mexican fast casual chains compete with Mad Mex? - [Taco Bell](/demand/nz/brands/taco-bell): Head-to-head: /demand/nz/compare/mad-mex-vs-taco-bell - [Zambrero](/demand/nz/brands/zambrero): Head-to-head: /demand/nz/compare/mad-mex-vs-zambrero - [Mexicali Fresh](/demand/nz/brands/mexicali-fresh): Head-to-head: /demand/nz/compare/mad-mex-vs-mexicali-fresh ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mad Mex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mad-mex This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mad-mex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.