---
title: "Mad Butcher: search popularity and Share of Search in New Zealand"
description: "Mad Butcher is a butcher in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/mad-butcher"
publisher: "Brandwave"
---

# Mad Butcher: search popularity and Share of Search in New Zealand

Mad Butcher is a butcher in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mad Butcher
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among butcher chains**: 70.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Butcher chains | 1 | 70.3% | 30.4K |

- [Butcher chains](/demand/nz/categories/nz-butcher-chains)

## How has branded search demand for Mad Butcher changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mad Butcher in New Zealand fell from 47.6K to 30.4K.
- Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand increased from 66.8% to 70.3%.
- Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand peaked at 76.2% in March 2026 and was lowest at 61.5% in December 2025.

## How did search popularity change for New Zealand butcher chains in August 2026?

- In August 2026, Mad Butcher lost estimated Share of Search among butcher chains in New Zealand, from 71.1% to 70.3%.
- The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 6.9% to 8.4% in August 2026.
- Neat Meat’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.
- Estimated monthly branded searches for Westmere Butchery in New Zealand fell 55.2% over 11 measured months, from 18.1K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Butcher chains | 47.6K | 66.8% | 1 |
| Nov 2025 | Butcher chains | 42.4K | 66.5% | 1 |
| Dec 2025 | Butcher chains | 51.3K | 61.5% | 1 |
| Jan 2026 | Butcher chains | 42.3K | 66.4% | 1 |
| Feb 2026 | Butcher chains | 40.5K | 72.4% | 1 |
| Mar 2026 | Butcher chains | 46.9K | 76.2% | 1 |
| Apr 2026 | Butcher chains | 40.3K | 72.5% | 1 |
| May 2026 | Butcher chains | 37.9K | 72.3% | 1 |
| Jun 2026 | Butcher chains | 30.8K | 67.7% | 1 |
| Jul 2026 | Butcher chains | 31.5K | 71.1% | 1 |
| Aug 2026 | Butcher chains | 30.4K | 70.3% | 1 |
| Sep 2026 | Butcher chains | — | — | — |

## How is Mad Butcher measured?

Brandwave collects information about searches that people make online using Mad Butcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ferry road mad butcher”
- “mad butcher”
- “mad butcher bbq packs”
- “mad butcher chicken”
- “mad butcher deals”
- “mad butcher delivery”
- “mad butcher fenton street”
- “mad butcher ferry road”
- “mad butcher hours”
- “mad butcher locations”
- “mad butcher lower hutt”
- “mad butcher madmarket”
- “mad butcher meat”
- “mad butcher near me”
- “mad butcher nz”
- “mad butcher online”
- “mad butcher opening hours”
- “mad butcher palmerston”
- “mad butcher palmy”
- “mad butcher shops”
- “mad butcher special”
- “mad butcher te ngae”
- “madbutcher”
- “madbutcher co nz”
- “madbutcher nz”
- “the mad butcher ferry road”

## Which butcher chains compete with Mad Butcher?

- [Westmere Butchery](/demand/nz/brands/westmere-butchery): Head-to-head: /demand/nz/compare/mad-butcher-vs-westmere-butchery
- [The Aussie Butcher](/demand/nz/brands/the-aussie-butcher): Head-to-head: /demand/nz/compare/mad-butcher-vs-the-aussie-butcher
- [Neat Meat](/demand/nz/brands/neat-meat): Head-to-head: /demand/nz/compare/mad-butcher-vs-neat-meat

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mad Butcher: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/mad-butcher

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mad-butcher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.