--- title: "Mactodd Lawyers: search popularity in New Zealand" description: "Mactodd Lawyers is a law firm in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/mactodd-lawyers" publisher: "Brandwave" --- # Mactodd Lawyers: search popularity in New Zealand Mactodd Lawyers is a law firm in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mactodd Lawyers - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Queenstown law firms**: 12.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Queenstown law firms | 5 | 12.9% | 110 | - [Queenstown law firms](/demand/nz/locations/queenstown/law-firms) ## Top Queenstown law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mactodd Lawyers appeared in all four answers. Mactodd Lawyers is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todd Walker | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mactodd Lawyers | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Anderson Lloyd | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | AWS Legal | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Duncan Cotterill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wynn Williams | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Goldman Legal | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Parker Cowan Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Queenstown Law | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about Queenstown law firms - Asked ChatGPT "Which law firm should I hire in Queenstown, New Zealand?": 1. Mactodd Lawyers, 2. Todd Walker, 3. Anderson Lloyd - Asked ChatGPT "What are the best law firms in Queenstown, New Zealand?": 1. Mactodd Lawyers, 2. Todd Walker, 3. Anderson Lloyd, 4. AWS Legal - Asked ChatGPT "What's the best law firm in Queenstown, New Zealand for a legal matter?": 1. Todd Walker, 2. AWS Legal, 3. Anderson Lloyd, 4. Mactodd Lawyers - Searched Google, AI Overview "law firm queenstown": 1. Todd Walker, 2. Mactodd Lawyers, 3. Queenstown Law Not named in any answer: Duncan Cotterill, Wynn Williams, Goldman Legal and Parker Cowan Lawyers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Mactodd Lawyers changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mactodd Lawyers in New Zealand held steady at 260. - Across the 12 months ending September 2026, Mactodd Lawyers’ share of searches among Queenstown law firms in New Zealand decreased from 15.5% to 12.9%. - Across the 12 months ending September 2026, Mactodd Lawyers’ share of searches among Queenstown law firms in New Zealand peaked at 23% in January 2026 and was lowest at 12.9% in September 2026. - Across the 12 months ending September 2026, Mactodd Lawyers fell from 3rd to 5th among Queenstown law firms in New Zealand. ## How did search popularity change for New Zealand Queenstown law firms in September 2026? - In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches. - In September 2026, Todd Walker gained share of searches among Queenstown law firms in New Zealand, from 25.3% to 29.4%. - In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%. - In September 2026, Goldman Legal lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%. - In September 2026, Queenstown Law lost share of searches among Queenstown law firms in New Zealand, from 3.4% to 2.4%. - In September 2026, Duncan Cotterill lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 15.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Queenstown law firms | 90 | 15.5% | 3 | | Nov 2025 | Queenstown law firms | 110 | 16.2% | 3 | | Dec 2025 | Queenstown law firms | 110 | 15.7% | 2 | | Jan 2026 | Queenstown law firms | 140 | 23% | 2 | | Feb 2026 | Queenstown law firms | 110 | 13.8% | 4 | | Mar 2026 | Queenstown law firms | 140 | 15.1% | 3 | | Apr 2026 | Queenstown law firms | 170 | 19.5% | 2 | | May 2026 | Queenstown law firms | 110 | 13.3% | 5 | | Jun 2026 | Queenstown law firms | 110 | 14.1% | 3 | | Jul 2026 | Queenstown law firms | 110 | 13.3% | 4 | | Aug 2026 | Queenstown law firms | 140 | 16.1% | 4 | | Sep 2026 | Queenstown law firms | 110 | 12.9% | 5 | ## How are Mactodd Lawyers’ branded searches counted? Brandwave collects information about searches that people make online using Mactodd Lawyers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mactodd lawyers” - “mactodd lawyers queenstown” ## Which Queenstown law firms compete with Mactodd Lawyers? - [Todd Walker](/demand/nz/brands/todd-walker) - [Anderson Lloyd](/demand/nz/brands/anderson-lloyd): Head-to-head: /demand/nz/compare/anderson-lloyd-vs-mactodd-lawyers - [Duncan Cotterill](/demand/nz/brands/duncan-cotterill): Head-to-head: /demand/nz/compare/duncan-cotterill-vs-mactodd-lawyers - [AWS Legal](/demand/nz/brands/aws-legal): Head-to-head: /demand/nz/compare/aws-legal-vs-mactodd-lawyers - [Wynn Williams](/demand/nz/brands/wynn-williams): Head-to-head: /demand/nz/compare/mactodd-lawyers-vs-wynn-williams - [Goldman Legal](/demand/nz/brands/goldman-legal): Head-to-head: /demand/nz/compare/goldman-legal-vs-mactodd-lawyers - [Parker Cowan Lawyers](/demand/nz/brands/parker-cowan-lawyers) - [Queenstown Law](/demand/nz/brands/queenstown-law) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mactodd Lawyers: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/mactodd-lawyers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/mactodd-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.